Telemedicine, despite its longstanding presence, has emerged as a valuable resource amidst health crises. Yet, research on individuals' willingness to embrace telemedicine in such circumstances remains scarce. This article employs the Motivation–Opportunity–Ability theory to construct a novel framework for investigating how motivational, opportunity‐related, and ability‐related factors influence individuals' intention to use telemedicine during a health crisis. A sample of 468 respondents from Indonesia participated in an online survey. The data were analyzed using covariance‐based structural equation modeling and the Hayes PROCESS macro. The findings revealed that contamination avoidance, telemedicine usability, and privacy concerns significantly influence the intention to use telemedicine services. Moreover, the findings also confirmed the moderated moderating effect of e‐health literacy and technology optimism on the relationship between contamination avoidance and intention to use telemedicine services. By deepening our understanding of the factors shaping individuals' intention to use telemedicine services, this study makes valuable academic contributions to the field of telemedicine adoption literature. Additionally, it provides practical insights for telemedicine providers aiming to enhance individuals' intention to use telemedicine services during critical health situations.

中文翻译：

---

在健康危机期间使用远程医疗服务的意愿：动机-机会-能力理论方法

远程医疗尽管存在已久，但已成为健康危机中的宝贵资源。然而，关于个人在这种情况下接受远程医疗的意愿的研究仍然很少。本文采用动机-机会-能力理论构建了一个新颖的框架，用于研究动机、机会相关和能力相关因素如何影响个人在健康危机期间使用远程医疗的意图。来自印度尼西亚的 468 名受访者参与了在线调查。使用基于协方差的结构方程模型和 Hayes PROCESS 宏对数据进行分析。研究结果显示，避免污染、远程医疗可用性和隐私问题显着影响使用远程医疗服务的意图。此外，研究结果还证实了电子健康素养和技术乐观度对避免污染和使用远程医疗服务意愿之间关系的调节作用。通过加深我们对影响个人使用远程医疗服务意愿的因素的理解，这项研究为远程医疗采用文献领域做出了宝贵的学术贡献。此外，它还为远程医疗提供商提供了实用的见解，旨在增强个人在危急健康情况下使用远程医疗服务的意愿。