This article provides a framework for analyzing valorizations and justifications for ecologically sustainable everyday products. By drawing on theoretical arguments from the French neo pragmatist approach of economics of conventions, especially the idea of enrichment, we develop a typology of valorizations that distinguishes between analytic and narrative presentations. A qualitative empirical analysis of green alternatives to standard consumables, such as coffee, textiles or hygiene products, is used to help explain the strategies by which sustainable products are placed and marketed. We state that sustainable product presentations use a range of established forms of valorization that also affects the justification of their often-higher prices. We conclude that the standard form of consumables comes under pressure while capitalist actors appear to incorporate the growing ecologic critique with a set of ecologic enrichments.

中文翻译：

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压力下的标准形式？以消耗品为例谈产品呈现的生态重构

本文提供了一个分析生态可持续日常产品的价值和理由的框架。通过借鉴法国新实用主义惯例经济学方法的理论论证，特别是丰富的概念，我们开发了一种区分分析和叙述性表述的价值类型学。对咖啡、纺织品或卫生产品等标准消费品的绿色替代品进行定性实证分析，有助于解释可持续产品的投放和营销策略。我们指出，可持续产品的展示使用了一系列既定的定价形式，这也会影响其通常较高的价格的合理性。我们的结论是，消费品的标准形式面临压力，而资本主义行为者似乎将日益增长的生态批评与一系列生态丰富相结合。