A treasure of knowledge is lost when a language dies and it is irretrievable. While the majority of indigenous languages are endangered, it is difficult for these languages to survive in the 21st century socially diverse world. This study examines the role of social media in the preservation and promotion of indigenous languages, particularly Punjabi and Setswana, within the context of social media platforms Facebook and X (formally called Twitter). The qualitative approach, using a content analysis method, investigates the linguistic content shared on these platforms. These languages act as channels for language preservation and promotion, navigating time, place and identity in the digital era. Social media platforms, such as X and Facebook, have the potential to rejuvenate and conserve indigenous and endangered languages. The study reveals a rich tapestry of participation, expression, and community development in the digital arena, highlighting the potential of both platforms to preserve and promote indigenous languages. The study also explores aspects such as prosocial impacts, social norms and convincing representations. Overall, this study emphasizes the importance of making fundamental decisions about social media and indigenous language preservation and promotion, emphasizing the mitigation of challenges.

中文翻译：

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保护和促进土著语言：旁遮普语和茨瓦纳语的社交媒体分析

当一种语言消亡时，知识的宝藏就会消失并且无法挽回。虽然大多数土著语言都濒临灭绝，但这些语言很难在21世纪社会多元化的世界中生存。本研究探讨了社交媒体平台 Facebook 和 X（正式名称为 Twitter）背景下社交媒体在保护和推广土著语言（特别是旁遮普语和茨瓦纳语）方面的作用。定性方法使用内容分析方法来调查这些平台上共享的语言内容。这些语言充当了语言保存和推广的渠道，在数字时代引导时间、地点和身份。 X 和 Facebook 等社交媒体平台具有振兴和保护土著语言和濒危语言的潜力。该研究揭示了数字领域丰富的参与、表达和社区发展，强调了这两个平台在保护和推广土著语言方面的潜力。该研究还探讨了亲社会影响、社会规范和令人信服的陈述等方面。总体而言，本研究强调了就社交媒体和土著语言保护和推广做出基本决策的重要性，并强调缓解挑战。