Purpose

This study aims to investigate the potential impact and passenger perceptions of integrating multimedia books within airline services, aiming to elucidate the evolving landscape of in-flight entertainment and reading experiences.

Design/methodology/approach

A quantitative research methodology was used, using a structured questionnaire distributed to presenters at the International Federation of Library Associations.

Findings

Analysis revealed varying passenger interest in multimedia books, with approximately 57.7% displaying engagement, while 40.4% demonstrated limited interest or none. However, a notable majority (60.6%) preferred multimedia books over traditional print books during flights. Furthermore, 90.4% perceived a positive impact of multimedia books on flight reading experiences, leading to increased satisfaction (81.7%) and a high likelihood of recommending airlines offering such content (91.3%).

Research limitations/implications

The study's limitations include a specific focus on International Federation of Library Associations and Institutions (IFLA) World Library and Information Congress (WLIC) presenters, potentially limiting broader generalisations. Further research might explore the preferences of a wider demographic range and incorporate qualitative aspects to deepen understanding. Airlines could leverage multimedia books to enhance passenger satisfaction, attract diverse audiences and foster cultural inclusivity within in-flight entertainment.

Originality/value

This study contributes insights into the evolving landscape of in-flight entertainment, emphasising the significant potential and positive impact of integrating multimedia books within airline services. It underscores the importance of catering to diverse passenger preferences and enhancing overall satisfaction during air travel.

中文翻译：

---

全球视角：图书馆专业人员对航空公司多媒体图书的看法

目的

本研究旨在调查将多媒体书籍整合到航空服务中的潜在影响和乘客的看法，旨在阐明机上娱乐和阅读体验不断变化的格局。

设计/方法论/途径

采用定量研究方法，使用分发给国际图书馆协会联合会演讲者的结构化调查问卷。

发现

分析显示，乘客对多媒体书籍的兴趣各不相同，大约 57.7% 的乘客表现出参与度，而 40.4% 的乘客表现出有限的兴趣或没有兴趣。然而，与传统印刷书籍相比，绝大多数人 (60.6%) 在飞行期间更喜欢多媒体书籍。此外，90.4% 的人认为多媒体书籍对飞行阅读体验有积极影响，从而提高了满意度（81.7%），并且很有可能推荐提供此类内容的航空公司（91.3%）。

研究局限性/影响

该研究的局限性包括特别关注国际图书馆协会联合会 (IFLA) 世界图书馆和信息大会 (WLIC) 的演讲者，这可能会限制更广泛的概括。进一步的研究可能会探索更广泛的人口范围的偏好，并纳入定性方面以加深理解。航空公司可以利用多媒体书籍来提高乘客满意度、吸引不同的受众并促进机上娱乐的文化包容性。

原创性/价值

这项研究有助于深入了解机上娱乐不断发展的格局，强调将多媒体书籍整合到航空服务中的巨大潜力和积极影响。它强调了满足不同乘客偏好和提高航空旅行整体满意度的重要性。