Purpose

This study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to enhance our understanding of sport event volunteers, especially in the long term. This information and insight may be useful in light of ongoing challenges with volunteer recruitment and retention, which have been exacerbated by the COVID-19 pandemic.

Design/methodology/approach

The authors developed and implemented an online survey, based primarily on the Special Event Volunteer Motivation Scale (SEVMS) and the Volunteer Motivations Scale for International Sporting Events (VMS-ISE). The sample included a total of 2,038 respondents – 1,086 in 2012 and 952 in 2022. Quantitative data were analyzed using descriptive statistics and Chi-square tests; qualitative data provided additional insight.

Findings

About two-thirds of 2022 survey respondents were “repeat volunteers.” Volunteer characteristics, motivations and satisfaction remained relatively consistent across the 10-year period. These volunteers were motivated by a set of multiple, interrelated factors which the authors call “community-based altruism” – that is, the desire to help others driven by a sense of community involvement and pride. In both years, more than 90% were satisfied with their volunteer experience. Satisfaction was higher for individuals with certain characteristics such as being a repeat volunteer and volunteering with a group.

Originality/value

This may be the first scholarly article to assess volunteer characteristics, motivations and satisfaction for a major sport event in the same location across multiple years. While it focused on a three-day running event in a midwestern city in the United States, the approach and findings may be applicable to sport event volunteers in other contexts.

中文翻译：

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体育赛事志愿者的长期研究：2012年和2022年辛辛那提飞猪马拉松周末

目的

这项研究调查了 10 年来辛辛那提飞猪马拉松周末志愿者的特征、动机和满意度。目的是增强我们对体育赛事志愿者的了解，特别是从长远来看。鉴于志愿者招募和保留方面持续面临的挑战，这些信息和见解可能会有所帮助，而 COVID-19 大流行加剧了这些挑战。

设计/方法论/途径

作者开发并实施了一项在线调查，主要基于特殊赛事志愿者动机量表 (SEVMS) 和国际体育赛事志愿者动机量表 (VMS-ISE)。该样本总共包括 2,038 名受访者，其中 2012 年为 1,086 名，2022 年为 952 名。定量数据采用描述性统计和卡方检验进行分析；定性数据提供了额外的见解。

发现

2022 年调查受访者中约有三分之二是“重复志愿者”。十年期间，志愿者的特征、动机和满意度保持相对一致。这些志愿者的动机是由一系列相互关联的多重因素驱动的，作者称之为“基于社区的利他主义”，即由社区参与感和自豪感驱动的帮助他人的愿望。这两年，超过 90% 的人对他们的志愿者经历感到满意。具有某些特征（例如重复志愿者和团体志愿服务）的个人满意度更高。

原创性/价值

这可能是第一篇评估多年来在同一地点举办的大型体育赛事的志愿者特征、动机和满意度的学术文章。虽然它的重点是在美国中西部城市举行的为期三天的跑步活动，但该方法和研究结果可能适用于其他情况下的体育赛事志愿者。