Purpose

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.

Design/methodology/approach

The sample was comprised of 186 individuals who actively participated in a mass participation sport event. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the relationships among the latent constructs.

Findings

The results indicated that the dimensions of sport event experience predicted 55% of the variance of event satisfaction and 63% of the variance of event behavioral intentions was predicted by sport event experience dimensions and event satisfaction. Specifically, the sensory, affective and relational dimensions of experience sought to have a statistically significant and positive association with event satisfaction, while event satisfaction and the relational dimension of experience were found to have a statistically significant and positive correlation with event behavioral intentions. In addition, event satisfaction was found to mediate the relationships between sensory, affective and relational experiences and event behavioral intentions.

Originality/value

The present study is one of the first that explores the relationships among sport event experience’s dimensions, event satisfaction and positive behavioral intentions in the context of sport event participation.

中文翻译：

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体验对大众体育参与者的赛事满意度和行为意图的影响：检查感觉、情感、行为、智力和关系维度

目的

本研究的目的是调查体育赛事体验、赛事满意度和赛事行为意图维度之间的相互关系。

设计/方法论/途径

该样本由 186 名积极参加群众性体育赛事的人组成。采用偏最小二乘结构方程模型（PLS-SEM）来测试潜在结构之间的关系。

发现

结果表明，体育赛事体验维度可以预测赛事满意度的55%方差，体育赛事体验维度和赛事满意度可以预测赛事行为意图的63%方差。具体来说，体验的感觉、情感和关系维度试图与事件满意度具有统计显着性和正相关性，而事件满意度和体验的关系维度被发现与事件行为意图具有统计显着性和正相关性。此外，事件满意度还可以调节感官、情感和关系体验与事件行为意图之间的关系。

原创性/价值

本研究是第一个探索体育赛事体验维度、赛事满意度和体育赛事参与背景下积极行为意图之间关系的研究之一。