Purpose

By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of conference attendees in the context of an event gamification mobile app and their relationships with conference engagement, continuance intention and word-of-mouth.

Design/methodology/approach

The questionnaire was developed in Qualtrics and administered on a gamification application called Goosechase during an annual hospitality conference. The proposed hypotheses were tested using the partial least square-structural equation modeling (PLS-SEM).

Findings

The gratifications of social presence, education and entertainment through a gamification mobile app influences attendees’ engagement during the conference while achievement gratification does not. Positive effects of conference engagement on their continuous intention and WOM have been also validated.

Originality/value

By adopting a unique integrated approach that utilizes UGT and S-O-R framework, while considering conference engagement as work-related engagement, this study offers a fresh perspective on gamification apps and discusses its theoretical and practical implications in depth.

中文翻译：

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检查游戏化移动应用程序对会议参与度的影响：SOR 框架和 UGT 的集成

目的

通过整合刺激-有机体-反应理论以及使用和满足理论，本研究探讨了在活动游戏化移动应用程序的背景下满足会议与会者满足感的显着游戏化因素及其与会议参与度、持续意图和口碑的关系-嘴。

设计/方法论/途径

该调查问卷是在 Qualtrics 中开发的，并在年度酒店会议期间通过名为 Goosechase 的游戏化应用程序进行管理。使用偏最小二乘结构方程模型（PLS-SEM）测试了所提出的假设。

发现

通过游戏化移动应用程序获得的社交存在感、教育和娱乐满足感会影响与会者在会议期间的参与度，而成就满足感则不会。会议参与对其持续意图和口碑的积极影响也得到了验证。

原创性/价值

通过采用利用 UGT 和 SOR 框架的独特综合方法，同时将会议参与视为与工作相关的参与，本研究为游戏化应用程序提供了全新的视角，并深入讨论了其理论和实践意义。