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Exploring Influencers’ Commercial Content on Instagram
Journal of Interactive Advertising Pub Date : 2024-04-03 , DOI: 10.1080/15252019.2024.2316114
Mathilde Hogsnes 1 , Tor-Morten Grønli 1 , Kjeld Hansen 1
Affiliation  

This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commer...

中文翻译:

探索 Instagram 上影响者的商业内容

这项研究探讨了 Instagram 上不同影响者类别如何展示商业产品和服务,其动机是需要更透明的商业图片……
更新日期:2024-04-08
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