Purpose

This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia.

Design/methodology/approach

A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis.

Findings

The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior.

Practical implications

This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z.

Originality/value

This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context.

中文翻译：

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马来西亚千禧一代和 Z 世代的银行道德行为

目的

本研究旨在确定影响马来西亚千禧一代和 Z 世代银行道德行为的因素。

设计/方法论/途径

使用了 525 名马来西亚银行客户的千禧一代和 Z 世代的分层样本。使用偏最小二乘结构方程模型进行分析测试扩展道德决策（EDM）模型。

发现

研究结果表明，千禧一代和 Z 世代参与道德银行业务受到意图、判断和意识等因素的影响，这些因素塑造了两代人的道德银行行为。

实际影响

这项研究可以作为一个中心参考点，帮助银行机构了解千禧一代和 Z 世代的偏好。

原创性/价值

这项研究扩展了之前仅关注消费者信念系统的 EDM 模型。本文的三个方面与众不同并有助于其原创性，即千禧一代和 Z 世代行为的独特性，将新变量与 EDM 模型和马来西亚背景下的研究结合起来。