The Dominance of Fandom: An Analysis of How Gender and Fandom Impact Live and Non-Live Sport Event Consumption Behaviours,Leisure Sciences

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The Dominance of Fandom: An Analysis of How Gender and Fandom Impact Live and Non-Live Sport Event Consumption Behaviours
Leisure Sciences ( IF 5.008 ) Pub Date : 2024-04-09 , DOI: 10.1080/01490400.2024.2335916
Heather Kennedy ₁ , Jordan T. Bakhsh _{2,

3} , Ann Pegoraro ₁ , Marijke Taks ₄

Affiliation

This quantitative study featuring a representative sample from four Canadian regions (n = 1,011) investigates the impact of fandom and gender on 12 consumption behaviors pertaining to the 2019 NBA ...

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