The article analyzes the public shaming campaigns that followed celebrity emigration from Russia at the beginning of the war against Ukraine. It shows that celebrity emigration represented a challenge to the construction of a nation morally and emotionally united around the war. The special status of celebrities in modern society as figures that provide the public with a focus of common identification and attention makes celebrity emigration during the war particularly challenging both for the state authorities and for the public. Through systematic analysis of commentary on social media, the article reveals the communicative process of public shaming of these public figures, which works through acts of revelation of their moral failure and othering, including by highlighting their ethnic and class differences. By expressing moral outrage, individual commenters on social media are not only conducting symbolic destruction of these celebrities’ moral character and social status, but also reconstituting the moral meaning of emigration as an act of betrayal of the Motherland. Using the affordances of social media, ordinary people not only express their outrage but also formulate how they see the proper moral commitments and appropriate feelings of patriotic citizens in wartime. Their moral rhetoric and affective expressions are anchored in the well-established Soviet tradition of public shaming and denunciation. They are also framed by the contemporary context of emotional and confrontational social media campaigns.

中文翻译：

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从道德义愤到情感公民：对乌克兰战争期间从俄罗斯移民的名人的公开羞辱

这篇文章分析了在乌克兰战争开始时，名人从俄罗斯移民之后发生的公开羞辱运动。它表明，名人移民对围绕战争建立道德和情感上团结的国家构成了挑战。名人在现代社会中的特殊地位为公众提供了共同认同和关注的焦点，这使得战争期间的名人移民对于国家当局和公众来说都特别具有挑战性。通过对社交媒体评论的系统分析，文章揭示了对这些公众人物进行公开羞辱的传播过程，其通过揭露他们的道德失败和其他行为，包括强调他们的种族和阶级差异来发挥作用。社交媒体上的个别评论者通过表达道德义愤，不仅对这些名人的道德品质和社会地位进行了象征性的破坏，而且将移民的道德意义重新构建为背叛祖国的行为。利用社交媒体的可供性，普通民众不仅表达了他们的愤怒，还表达了他们如何看待战时爱国公民的适当道德承诺和适当情感。他们的道德言辞和情感表达植根于苏联根深蒂固的公开羞辱和谴责传统。它们还受到当代情绪化和对抗性社交媒体活动的影响。