In recent years, the emerging digital technologies of VR and AR have had practical applications for visitors in the tourism sector. The purpose of this study was to identify the usage of VR and AR in heritage tourism based on the experience of tourists. Twenty-two thousand user reviews about AR and VR from websites in the field of tourism were extracted by Python and analyzed with text mining techniques. The usages are classified into six main categories: Introducing the heritage, helping to recognize the heritage, encouraging the desire to visit and facilitating the possibility of visiting the heritage, the effectiveness of managing the costs of the visit, and the possibility of sensory experience. These six categories, in the form of “heritage identification” and “heritage experience,” enhance visitors' information about heritage destinations, increase the quality of the visit experience, and ultimately improve visitor satisfaction. The results of this study can inform tourism marketing and future technology integration. Therefore, this area should be paid attention to by tourism professionals, and the advantages can be harnessed to create sustainable virtual experiences.

中文翻译：

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AR和VR在遗产旅游中的观点

近年来，新兴的VR和AR数字技术在旅游领域为游客带来了实际应用。本研究的目的是根据游客的体验确定 VR 和 AR 在遗产旅游中的使用。使用 Python 提取旅游领域网站上的 22000 条有关 AR 和 VR 的用户评论，并使用文本挖掘技术进行分析。用途分为六个主要类别：介绍遗产、帮助认识遗产、激发参观欲望并促进参观遗产的可能性、管理参观成本的有效性以及感官体验的可能性。这六大类以“遗产识别”和“遗产体验”的形式，增强游客对遗产目的地的了解，提高参观体验的质量，最终提高游客的满意度。这项研究的结果可以为旅游营销和未来的技术整合提供信息。因此，这一领域值得旅游专业人士关注，并利用其优势创造可持续的虚拟体验。