This study examines the genre of YouTube reaction videos as a distinct form of cultural production and social influence in online communication. Despite its prevalence and popularity, the genre has received limited scholarly attention, particularly with regard to reactions to ideological activism. This paper aims to fill this gap by conducting a social semiotic discourse analysis of videos reviewing the activism of transgender community on TikTok. The analysis demonstrates how intersecting non-verbal and technologically enabled modes, such as gaze, gestures, facial expressions, and various audio-visual effects, contribute to the expression of impoliteness arising from a sense of superiority over the target, shared with non-targeted viewers. Overall, the paper provides insights into the dynamics of online culture wars and the multimodal manifestations of impoliteness in contemporary social media discourse.

中文翻译：

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YouTube 反应视频中对跨性别行动主义的不礼貌行为的多模式表达

这项研究将 YouTube 反应视频的类型作为在线交流中文化生产和社会影响的一种独特形式进行了研究。尽管这种类型很流行，但学术界的关注有限，特别是在对意识形态激进主义的反应方面。本文旨在通过对 TikTok 上跨性别社区活动回顾的视频进行社会符号学话语分析来填补这一空白。该分析展示了非语言和技术支持模式的交叉，例如凝视、手势、面部表情和各种视听效果，如何导致因对目标的优越感而产生的不礼貌的表达，并与非目标共享观众。总体而言，本文深入探讨了网络文化战争的动态以及当代社交媒体话语中不礼貌行为的多模式表现。