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The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan
Journal of Islamic Marketing Pub Date : 2024-04-12 , DOI: 10.1108/jima-09-2023-0275
Mohammad Saud Khan , Bronwyn Pamela Wood , Sarfraz Dakhan , Asif Nawaz

Purpose

This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering entrepreneurial intentions and the viewpoints of young Pakistani women.

Design/methodology/approach

Data collected from 555 women between 18 and 30 years of age, undertaking tertiary-level business studies in Pakistan constitute the sample of the study, and structural equation modelling was used to test the hypotheses.

Findings

This study finds that the respondents’ perceptions of Islam positively impact the formula at the feasibility component, whilst also inverting the desirability component, therefore, resulting in a “does not equal” outcome for intentions.

Originality/value

To the best of the authors’ knowledge, this work is one of the first to empirically examine the role of Islamic perception in shaping entrepreneurial intentions through the individual components of desirability, feasibility and propensity to act. It puts forth contextual deliberations for a meaningful heterodoxy in light of female entrepreneurship in an Islamic country.



中文翻译:

伊斯兰对巴基斯坦女性穆斯林创业意图的看法的悖论

目的

本文旨在结合对巴基斯坦穆斯林行为的理解、考虑创业意图的沙佩罗“公式”以及巴基斯坦年轻女性的观点来考察女性创业观念。

设计/方法论/途径

该研究的样本是从 555 名 18 岁至 30 岁之间、在巴基斯坦接受高等教育的女性身上收集的数据,并使用结构方程模型来检验假设。

发现

这项研究发现,受访者对伊斯兰教的看法对可行性部分的公式产生积极影响,同时也反转了愿望部分,因此导致意图的“不等于”结果。

原创性/价值

据作者所知,这项工作是第一个通过可取性、可行性和行动倾向的各个组成部分来实证研究伊斯兰观念在塑造创业意图方面的作用的工作之一。鉴于伊斯兰国家的女性创业精神,它提出了对有意义的异端观点的背景审议。

更新日期:2024-04-12
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