This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

本文旨在系统回顾电子购物车放弃（ESCA）的文献。它从出版趋势、出版渠道、引用数量、方法论和理论基础等方面分析了 ESCA 文献的发展。此外，基于文献综合，本综述提出了一个概念框架，整合了广泛使用的影响 ESCA 的前因、中介因素和调节因素。前因包括客户属性和网站相关因素，而研究和比较则调解这些前因与 ESCA 之间的关系。使用词汇计量分析，该 SLR 确定了 ESCA 文献中随着时间的推移研究的关键主题，包括客户决策标准、动机和特征、在线购物环境和网站属性。此外，本 SLR 提出了未来的研究方向，从理论、背景和方法论的角度推进 ESCA 文献。该 SLR 还为电子零售商和营销人员提出了克服 ESCA 的策略。总体而言，这篇综述是 ESCA 文献中的一条银线。