This article investigates the influence of YouTube's monetization metrics on content creation practices and their reflection of geopolitical and economic factors. Using the case study of “Team Azimkiya,” a Bangladeshi YouTube channel primarily targeting South Korean viewers, the study introduces the concept of “global CPM arbitrage.” CPM, or cost per 1000 impressions, estimates advertising revenue for channels. Global CPM arbitrage characterizes content creators’ strategic approach to leverage varying CPM rates across geographic regions, optimizing their advertising revenue within the YouTube ecosystem. While CPM is often seen as an objective metric, the analysis of Team Azimkiya's strategies reveals its role in constructing audiences and directing higher-revenue viewers. In a platform that exhibits a preference for content from more affluent regions, self-Orientalization emerges as an effective content creation approach. This article argues that this approach can perpetuate the inter-Asian dynamic and the Orientalist gaze.

中文翻译：

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在 YouTube 上销售他者：数字亚洲东方主义和 YouTube 盈利系统

本文研究了 YouTube 盈利指标对内容创作实践的影响及其对地缘政治和经济因素的反映。该研究以主要针对韩国观众的孟加拉国 YouTube 频道“Team Azimkiya”为案例研究，引入了“全球 CPM 套利”的概念。 CPM（每 1000 次展示费用）估算频道的广告收入。全球每千次展示费用套利体现了内容创作者利用不同地理区域的不同每千次展示费用率的战略方法，优化了 YouTube 生态系统中的广告收入。虽然每千次展示费用通常被视为一个客观指标，但对 Team Azimkiya 策略的分析揭示了其在构建受众群体和引导高收入观众方面的作用。在一个偏爱来自较富裕地区的内容的平台中，自我定向成为一种有效的内容创建方法。本文认为，这种方法可以使亚洲间的动态和东方主义的目光永久化。