Consumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision making is well established, limited research has examined the impact of incidental emotions on affective forecasting. The purpose of the present research is to contribute to the understanding of the effects of certainty–uncertainty, as a key appraisal dimension of incidental emotions, on the process and outcome of affective forecasting. The results of four experimental studies demonstrate that experiencing uncertainty associated incidental emotions, such as fear and hope, during affective forecasting, leads to smaller forecasting error compared with experiencing certainty emotions, such as anger and happiness. Furthermore, heuristic processing, as a result of the certainty versus uncertainty appraisals, plays a mediating role in the effect of certainty–uncertainty on forecasting error. The findings of the present research extend the effects of the certainty–uncertainty appraisals in the context of consumer affective forecasting and elucidate the impact of incidental emotions on decision making.

中文翻译：

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你感觉如何？偶然情绪的确定性-不确定性评估对消费者情感预测误差的影响

消费者经常预测他们的选择会让他们在未来的消费情况下感觉如何。在这种情感预测过程中，一种可能的影响是他们当前的情绪状态。尽管偶然情绪对消费者决策的影响已得到充分证实，但有限的研究探讨了偶然情绪对情感预测的影响。本研究的目的是帮助理解确定性-不确定性作为偶发情绪的关键评估维度对情感预测的过程和结果的影响。四项实验研究的结果表明，在情感预测过程中，与经历确定性情绪（例如愤怒和快乐）相比，经历与偶然情绪（例如恐惧和希望）相关的不确定性会导致更小的预测误差。此外，启发式处理作为确定性与不确定性评估的结果，在确定性-不确定性对预测误差的影响中起着中介作用。本研究的结果扩展了消费者情感预测背景下确定性-不确定性评估的影响，并阐明了偶然情绪对决策的影响。