Purpose

Oocyte cryopreservation (OC) is a medical intervention for reproductive-aged women, a demographic that uses social media heavily. This study characterizes the top TikTok videos and Instagram reels on OC.

Methods

Five hashtags pertaining to OC were selected: #oocytepreservation, #oocytecryopreservation, #eggfreezing, #oocytefreezing, and #fertilitypreservation. Top videos for each hashtag were evaluated for source, content, impact, and quality on both platforms. Descriptive and inferential statistics were performed to analyze differences between laypeople and medical professionals.

Results

From March to April 2023, 332 posts were reviewed. The most popular hashtags on TikTok and Instagram were #eggfreezing (n = 5.6 million views, n = 68,500 + posts) and #fertilitypreservation (n = 9 million views, n = 20,700 + posts). Laypeople dominated as sources (57.8%, 35.2%), followed by physicians (17.0%, 32.4%). No professional societies videos were found. Educational information (53.1%, 48.6%) was most frequently shared on both platforms respectively, followed by personal experiences (36.1%, 21.6%). Laypersons’ posts were dominated by personal experiences (62.0%) with educational content second (33.3%). Educational content by medical professionals was more accurate on both TikTok and Instagram than patients (p < 0.001, p < 0.001). #Eggfreezing had the greatest impact for both patients and medical professionals based on shares (n = 9653, n = 3093), likes (n = 713,263, n = 120,700), and comments (n = 35,453, n = 1478). Notably, laypersons had a larger follower count than medical professionals (p < 0.001).

Conclusion

The majority of available videos are from laypeople, focus on education topics, and are less accurate in comparison to those from medical professionals. Professional societies have an opportunity to enhance their social media presence for better availability and accuracy of OC information.

中文翻译：

---

TikTok 和 Instagram 上的卵母细胞冷冻保存：谁在教谁？

目的

卵母细胞冷冻保存 (OC) 是针对经常使用社交媒体的育龄女性的一种医疗干预措施。这项研究描述了 OC 上热门 TikTok 视频和 Instagram 视频的特征。

方法

选择了与 OC 相关的五个主题标签：#otherapy 、#otherapycryopreservation、#eggfreezing、#oblastfreezing 和 #fertilitypreservation。我们对两个平台上每个主题标签的热门视频的来源、内容、影响力和质量进行了评估。进行描述性和推论性统计来分析外行和医疗专业人员之间的差异。

结果

从2023年3月到2023年4月，共审核了332个帖子。 TikTok 和 Instagram 上最受欢迎的主题标签是#eggfreezing（n  = 560 万次观看，n  = 68,500 + 帖子）和#fertilitypreservation（n  = 900 万次观看，n  = 20,700 + 帖子）。外行人占主导地位（57.8%、35.2%），其次是医生（17.0%、32.4%）。未找到专业协会视频。两个平台上分享最多的分别是教育信息（53.1%、48.6%），其次是个人经历（36.1%、21.6%）。外行的帖子以个人经历为主（62.0%），其次是教育内容（33.3%）。医疗专业人员在 TikTok 和 Instagram 上提供的教育内容比患者提供的教育内容更准确（p < 0.001，p < 0.001）。根据分享（n  = 9653，n  = 3093）、点赞（n  = 713,263，n  = 120,700）和评论（n  = 35,453，n  = 1478）， #Eggfreezing 对患者和医疗专业人员产生了最大的影响。值得注意的是，非专业人士的追随者数量比医疗专业人员多 (p < 0.001)。

结论

大多数可用视频来自外行，专注于教育主题，与医学专业人士的视频相比不太准确。专业协会有机会增强其社交媒体影响力，以提高 OC 信息的可用性和准确性。