Despite the increasing interest in understanding the relations between firms' digitalization and their environmental sustainability, they are still poorly understood as research on this hot topic is nascent and empirical evidence is sparse and fragmented. In this study, we delve into the relations between different digital data‐driven technologies (DTs) used for gathering and storing (smart devices and cloud computing), analyzing (Big Data and Artificial Intelligence), and sharing data (Blockchain) and environmental sustainability in micro, small, and medium enterprises (MSMEs). These firms, despite their relevance in the business landscape and their heterogeneity, are understudied in this area. Thus, we also examine the moderating role of firm size to understand the inherent diversity of MSMEs in the use of DTs and the development of the sustainability oriented practices. Empirical results from a large‐scale representative sample of European enterprises show that the adoption of DTs for data gathering and analysis is positively associated with sustainability‐oriented actions in MSMEs. The findings also reveal the positive moderating role of size: relations between data analysis and sharing technologies and sustainability are stronger for larger MSMEs, with the latter being significant only for medium‐sized enterprises.

中文翻译：

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数字数据驱动技术与微型、小型和中型企业的环境可持续性：规模重要吗？

尽管人们对了解企业数字化与其环境可持续性之间的关系越来越感兴趣，但由于对这一热门话题的研究才刚刚起步，而且经验证据稀疏且分散，人们对它们的了解仍然很少。在本研究中，我们深入研究了用于收集和存储（智能设备和云计算）、分析（大数据和人工智能）以及共享数据（区块链）的不同数字数据驱动技术（DT）与环境可持续性之间的关系微型、小型和中型企业 (MSME)。尽管这些公司在商业领域具有相关性且具有异质性，但它们在这一领域的研究还不够充分。因此，我们还研究了企业规模的调节作用，以了解中小微企业在使用数字技术和开发可持续发展实践方面的固有多样性。来自欧洲企业的大规模代表性样本的实证结果表明，采用数字技术进行数据收集和分析与中小微企业的可持续发展行动呈正相关。研究结果还揭示了规模的积极调节作用：对于大型中小微企业来说，数据分析和共享技术与可持续性之间的关系更强，而后者仅对中型企业很重要。