Promoting the production and consumption of green products is one of the essential ways to achieve sustainable development. However, although some studies have explored the evolution mechanism of the supply and demand system, these scholars have not noticed that in today's prosperous economy, demand‐driven markets have become mainstream in many countries. This paper establishes an evolutionary game model with producers and consumers in a demand‐driven market and analyzes the evolution mechanism of the system. The results indicate that (1) producers are willing to produce green products only if they can obtain excess green profits; (2) the lack of supply is the critical factor hindering consumers from purchasing green products; (3) additionally, there are multiple evolutionary paths under different substitution relations of different products; (4) interestingly, green premium and the consumers' sensitivity can simultaneously mitigate the perceived losses even when green products are insufficient. The theoretical and practical implications of these findings are further discussed.

中文翻译：

---

需求驱动市场下绿色产品供需演化机制

促进绿色产品生产和消费是实现可持续发展的重要途径之一。然而，尽管有一些研究探讨了供求体系的演化机制，但这些学者并没有注意到，在经济繁荣的今天，需求驱动的市场已经成为许多国家的主流。本文建立了需求驱动市场中生产者和消费者的演化博弈模型，并分析了系统的演化机制。研究结果表明：（1）生产者只有在可以获得超额绿色利润的情况下才愿意生产绿色产品； （2）供给不足是阻碍消费者购买绿色产品的关键因素； (3)另外，不同产品的不同替代关系下存在多种演化路径； （4）有趣的是，即使绿色产品不足，绿色溢价和消费者敏感性也可以同时减轻感知损失。进一步讨论了这些发现的理论和实践意义。