Purpose

This study aims to explore the phenomenon of Islamic religious communication and how Islamic banks in Pakistan use religion-based communication, along with its expected outcomes.

Design/methodology/approach

Transcendental phenomenology approach is opted using a multi-stage data collection strategy consisting of observations, documentary reviews and semi-structural interviews to get deep into the phenomenon in a particular context.

Findings

Findings highlight Islamic religious communication as workplace Islamic da’wah that is majorly categorized into compulsive da’wah, objectics da’wah and impulsive da’wah, serving its role in bringing spirituality to work through work-faith integration.

Research limitations/implications

The finding of the study can be used in planning, formulating and implementing Islamic da’wah-based model to induce spirituality at work.

Originality/value

This study is the first of its type exploring Islamic da’wah in an organizational context as a mean to bring spirituality at work.

中文翻译：

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对伊斯兰金融机构中基于宗教的沟通的探索性见解

目的

本研究旨在探讨伊斯兰宗教传播现象以及巴基斯坦伊斯兰银行如何利用基于宗教的传播及其预期结果。

设计/方法论/途径

先验现象学方法采用多阶段数据收集策略，包括观察、文献评论和半结构访谈，以深入了解特定背景下的现象。

发现

调查结果强调，伊斯兰宗教传播是工作场所的伊斯兰宣教，主要分为强迫性宣教、客观性宣教和冲动性宣教，其作用是通过工作与信仰的整合将灵性带入工作。

研究局限性/影响

该研究的结果可用于规划、制定和实施基于伊斯兰宣教的模式，以在工作中激发灵性。

原创性/价值

这项研究是同类研究中的第一项，探讨组织背景下的伊斯兰宣教作为将灵性带入工作的一种手段。