While prevalent in enterprise practice, business development (BD) activities have garnered limited attention within academic circles, leading to a noticeable dearth of discussions regarding their comprehensive understanding and the contemporary research landscape. Previous research has underscored the pivotal role and importance of business development activities in generating new growth opportunities and enhancing dynamic capabilities for enterprises. This article seeks to bridge this academic gap by synthesizing six decades of research literature on enterprise business development activities and tracing the progression of its research trajectory to uncover its complete narrative. Its contributions are manifold: firstly, we intensified the foundational elements of business development research by conducting a meticulous examination of various perspectives and providing insights into former ambiguities surrounding crucial aspects; secondly, it elucidates how contextual factors influence the emergence and evolution of enterprises’ business development activities, highlighting its research significance across different eras; thirdly, it conducts a comprehensive exploration of various research streams within business development and their nuanced interactions across key dimensions. Through these endeavors, this study aims to enrich academic discourse in the domain of business development, establishing a robust academic foundation for subsequent research.

中文翻译：

---

审视业务发展研究：动态回顾分析和概念演变

虽然业务发展（BD）活动在企业实践中普遍存在，但学术界对它的关注有限，导致对其综合理解和当代研究前景的讨论明显缺乏。以往的研究强调了业务发展活动在创造新的增长机会和增强企业动态能力方面的关键作用和重要性。本文旨在通过综合六十年有关企业业务发展活动的研究文献并追踪其研究轨迹的进展以揭示其完整的叙述来弥合这一学术差距。它的贡献是多方面的：首先，我们通过对各种观点进行细致的审查，并对以前围绕关键方面的模糊性提供见解，强化了业务发展研究的基础要素；其次，阐释了情境因素如何影响企业业务发展活动的产生和演变，凸显其跨时代的研究意义。第三，它对业务发展中的各种研究流及其在关键维度上的微妙相互作用进行了全面探索。通过这些努力，本研究旨在丰富商业发展领域的学术话语，为后续研究奠定坚实的学术基础。