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Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-03-20 Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim, Hongmin Ahn
Purpose In keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models remains prevalent. The current study explores how consumers process information about fashion products displayed on different sizes of models in advertisements, focusing on model and consumer body sizes and both genders. As an underlying mechanism
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Risks associated by consumers with clothing rental: barriers to being adopted Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-02-26 Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias
Purpose To identify the risks associated by consumers with renting clothes. Design/methodology/approach A descriptive research with a quantitative approach was carried out. First, the measurement models of the variables involved in the proposed model were validated. After verifying the existence of the variables, the resulting model was finally estimated through structural equation modelling. Findings
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The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs) Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-01-30 Hanna Lee, Yingjiao Xu, Anne Porterfield
Purpose Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can be influenced by their enduring chronic traits, this study aims to investigate the influence of chronic regulatory focus on consumers' VFR adoptions
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Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-01-30 Aušra Rūtelionė, Muhammad Yaseen Bhutto
Purpose This study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model. Design/methodology/approach Data were collected from 250 Lithuanians using a standardized questionnaire. Convergent and discriminant validity analyses were performed to ensure validity and reliability
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Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-01-18 Sujo Thomas, Suryavanshi A.K.S, Viral Bhatt, Vinod Malkar, Sudhir Pandey, Ritesh Patel
Purpose Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values could be tapped to understand the consumers' responses to perceived organizational motives behind undertaking social cause initiatives. This research employs Schwartz's theory of human values to examine consumers' patronage
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How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-01-04 Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho Numata
Purpose To investigate (1) the relationship between young adults' behavioural brand loyalty (BBL) and Japanese fashion companies' financial performance (FP) and (2) FP improvement from the perspectives of social media brand engagement (BE) and loyalty programmes (LPs) by applying the complexity theory. Design/methodology/approach A mixed methodology was employed by combining qualitative and quantitative
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Identifying critical resources for successful fashion startups in the USA: an exploratory study Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2024-01-04 Lizhu Yu Davis, Li Zhao, Dean Davis, Yuhui Liu
Purpose Using resource-based theory and social cognitive theory, this study aimed to investigate crucial resources that new US fashion ventures need to survive the initial stage of business development. It also intended to discover the role and characteristics of founders that contribute to the success of a fashion business, as well as challenges and struggles that fashion entrepreneurs face. Desi
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Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-12-30 Baoru Ge, Yun Xue
Purpose Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design. Design/methodology/approach Six Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card
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Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-12-29 Lingwen wei, Yan Hong, Xianyi Zeng
Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice. Design/methodology/approach First, the expert interview method is employed to extract the content marketing strategies of
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Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-12-21 Rajendra Kumar Gopi, Rambabu Lavuri, K Francis Sudhakar
Purpose The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry, with mediating (attitude [ATT]) and moderating (product involvement [PT]) effect. We used the stimulus– organism–responses theory as a theoretical underpinning. Design/methodology/approach We collected 307 responses
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The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-12-02 Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido
Purpose Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes. Design/methodology/approach A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing. Findings
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Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-29 Tracie Tung, Franck Vigneron
Purpose The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image). Design/methodology/approach Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental
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Prioritising sustainable garment choice among high-volume fashion consumers Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-27 Lisa S. McNeill, Balkrushna Potdar, Rachel H. McQueen
Purpose The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century; however, people continue to over-consume and over-waste textile products in the form of fashion garments. More research is required to understand how fashion consumption connects with perceptions of sustainability and
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Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-20 Jungmi Oh
Purpose Climate change-induced weather changes are severe and frequent, making it difficult to predict apparel sales. The primary goal of this study was to assess consumers' responses to winter apparel searches when external stimuli, such as weather, calendars and promotions arise and to develop a decision-making tool that allows apparel retailers to establish sales strategies according to external
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Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-20 Kelcie Slaton, Sanjukta Pookulangara
Purpose The purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer attitudes and the theory of reasoned action (TRA) elements of subjective norms and eventual purchase intention of secondary sneakers. Design/methodology/approach The framework draws from two models, the triadic framework
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Millennial perceptions of private label and national brand apparel Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-15 Katelyn Sorensen, Jennifer Johnson Jorgensen
Purpose This paper aims to use Q methodology to investigate Millennial perceptions toward private label or national brand apparel. Design/methodology/approach Q methodology was chosen to identify factors, which correspond to patterns of perceptions prevalent among Millennials. Participants were supplied with 14 statements that they sorted into two Q sorts – One representing perceptions of private label
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Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-09 Vipul V. Patel, Richa Pandit, Ramzan Sama
Purpose The primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and repurchase intention. The study also aims to explore how e-servicescape, customer experience and perceived value of online shopping influence this relationships. Design/methodology/approach The study has used quantitative
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Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-09 Ana Castillo, Leopoldo Gutierrez, Ivan Montiel, Andres Velez-Calle
Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from emergency ethics of care in the fashion industry during the initial months of COVID-19, which can assist fashion managers in improving ethical decisions in future operations.
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Understanding the relationship between the material self, belief in brand essence and luxury fashion rental Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-11-03 Eunsoo Baek, Eujin Park, Ga-eun (Grace) Oh
Purpose With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material self-framework. We propose that consumers adopt luxury fashion rentals to construct and manage the personal and social aspects of the material self and that their belief in brand essence facilitates the mechanism. Desi
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Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-10-24 Maria S. Soledad Gil, Jin Su, Kittichai Watchravesringkan, Vasyl Taras
Purpose The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior. Design/methodology/approach A total of 469 US responses collected using MTurk were retained for the analysis after screening for unengaged responses. Structural equation modeling was used to confirm the factor structure of the measurement model
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Trend tracking tools for the fashion industry: the impact of social media Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-10-21 Alex Rudniy, Olena Rudna, Arim Park
Purpose This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion. Design/methodology/approach This study examines the role that text mining can play to improve trend recognition in the fashion industry. Researchers
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Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-10-16 Cydni Meredith Robertson, Caroline Kopot
Purpose While today's customer steadily adapts to various modes of shopping, their beliefs around fluency through each shopping channel, and personal factors such as income level, can impact their intention to patronage or purchase from omnichannel department stores. Hence, this study analysed the customers of omnichannel fashion department stores, using perceived fluency and income as indirect factors
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Why do and why don't consumers use fashion rental services? A consumption value perspective Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-10-14 Heeju Noe, Jonghan Hyun
Purpose The study utilized the consumption value theory to explore the motivational factors that define and differentiate the users and nonusers of fashion rental services Design/methodology/approach A focus group was conducted to generate an initial list of measurement items. These items were refined through a pretest and then used in a self-administered online questionnaire to collect data from a
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Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-09-21 Chanmi Hwang, Byoungho Jin, Linfeng Song, Jing Feng
Purpose The purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM). Design/methodology/approach An online survey was conducted with a sample of older adults from 60 to 90 years old (n = 819). A structural equation modeling was conducted to test
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Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-09-19 Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al Mamun, Mohammed Abdur Razzaque
Purpose Researchers have paid little attention to elucidating how customer-perceived innovative apparel attributes are linked to brand reputation and consumer buying behaviors. This study intends to bridge that gap by providing empirical evidence on the effects of product novelty, product difference and product inimitability on brand reputation and behavioral intentions in the context of garment purchasing
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The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-09-14 Petek Tosun, Gökhan Tosun
Purpose This study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality as a moderator in the retail ready-to-wear sector. Design/methodology/approach A quantitative approach based on consumer research was pursued. Study 1 tested the research model
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How to discover consumer attention to design topics of fast fashion: a topic modeling approach Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-09-05 Xuwei Pan, Jihu Li, Jianhong Luo, Wenbang Zhan
Purpose It is widely known that fast-fashion retailers are struggling to keep up with consumer attention for quick responses within the fashion industry. With the advance of Internet and e-commerce, consumers prefer to purchase online. Online platform information has become an essential source for exploring consumer attention. However, there is often a mismatch between the information provided by retailers
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Impact of sex in luxury fashion advertisements on brand attractiveness and identification Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-09-01 Alyssa Dana Adomaitis, Diana Saiki, Juan del Pozo Severino
Purpose This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter
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Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-31 Jonggeun Lee, Amrut Sadachar
Purpose The purpose of this study was to propose and examine a conceptual model delineating how two different types of appearance-related self-discrepancies (i.e. the ideal appearance self-discrepancy vs. the ought appearance self-discrepancy) influence retail therapy shopping behavior through motivational route (i.e. approach motivation vs. avoidance motivation). Design/methodology/approach This study
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-29 Li-Chun Hsu
Purpose This study explores the creation of online brand relationships from the personal, social and brand perspectives of social media and its influence on the community citizenship behavior to establish an integrative model. With social identity theory (SIT) and the theory of socially shared cognition (TSSC) as the theoretical basis for model integration, this study identifies the key factors that
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Factors affecting social media usage by market mavens for fashion-related information provision Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-29 Angie Lee, Ann Marie Fiore
Purpose The purpose of this study was to understand factors affecting market mavens' use of social media for fashion-related information provision. The study examined market mavens' motivations to share fashion-related information. Specifically, this study investigates the impact of their motivations (i.e. pleasure from helping, a sense of obligation) and technology acceptance model variables (i.e
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Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-25 Sara Lewis Hood, Kristin Anne Thoney-Barletta, Lori Rothenberg
Purpose This study explored the role that Instagram, a prominent social media platform, plays in the consumer decision-making process of young adults (age 18–27 years) in the United States as they shop online for apparel and interact with the digital profiles of apparel brands. Specifically, this study compared consumers' purchase and post-purchase evaluation behaviors on Instagram between Millennials
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The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-22 Hakan Cengiz, Mehmet Şenel
Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether these relationships vary depending on the type of scarcity messages: limited-quantity scarcity (LQS) and limited-time scarcity (LTS). Design/methodology/approach
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Using consumer preference data in forecasting demand in apparel retailing Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-08-24 Banumathy Sundararaman, Neelakandan Ramalingam
Purpose This study was carried out to analyze the importance of consumer preference data in forecasting demand in apparel retailing. Methodology To collect preference data, 729 hypothetical stock keeping units (SKU) were derived using a full factorial design, from a combination of six attributes and three levels each. From the hypothetical SKU's, 63 practical SKU's were selected for further analysis
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Perceived risk and second-hand clothing consumption: a moderated-moderation model Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-07-04 Kian Yeik Koay, Man Lai Cheung, Hui Shan Lom, Wilson Ka Shing Leung
Purpose This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing (SHC) based on perceived risk theory. Design/methodology/approach A survey method is used to collect data from consumers, and the final valid sample comprises 290 respondents. Partial least squares structural equation
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Navigating identity formation via clothing during emerging adulthood Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-07-03 Victoria Brown
Purpose The purpose of the study is to examine the experiences of emerging adults transitioning from college to career and the implications of this transition on clothing choice and identity formation. Design/methodology/approach This study utilized a phenomenological approach to address how appearances are used by emerging adults during the transition from college to the workplace and how those appearances
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Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-06-27 Archana Tiwari, Audhesh Kumar, Rishi Kant, Deepak Jaiswal
Purpose The purpose of this study is to examine the impact of fashion influencer measures on consumers' purchase intentions and the mediation of attitudes to understand the phenomenon of influencer marketing in the backdrop of the fashion industry. Design/methodology/approach The present study employs a conceptual model based on extended theory of planned behaviour (TPB) with added perceived trust
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Why do consumers leave fast fashion stores? Role of shoppers' confusion Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-06-20 Joohye Hwang, Tracie Tung, Hira Cho
Purpose The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance, on their confusion and consequent shopping avoidance behavior. Design/methodology/approach A research model of fast fashion consumers' confusion and store avoidance behavior is proposed using the Stimulus–Organism–Response
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Exploring online consumer reviews of customized apparel products Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-06-12 Eonyou Shin, Doris H. Kincade, Jinhee Han
Purpose Virtual try-on (VTO) technology with three-dimensional (3D) body scanning in a mobile application is a relatively new technique for selling custom-fit apparel. VTO involves scanning and measuring one's body and visualizing the fit of a garment on a 3D avatar. The purpose of this study is to explore consumers' experiences toward the custom-fit T-shirts and online mass customization (MC) services
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Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-06-12 Rubal Rathi, Sheetal Jain, Ruchi Garg
Purpose This study explores reasons for and against secondhand luxury (SHL) fashion adoption among young consumers in an emerging nation, India. As a trend, SHL has witnessed tremendous growth in the past few years, but scholarly interest remains scant. Design/methodology/approach Drawing from an interpretivist paradigm, this study uses an exploratory qualitative approach with 26 semi-structured interviews
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Leader's role in the development of collective competencies of fashion work teams Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-06-01 Luiz Henrique da Silva, Tatiana Ghedine, Francielle Molon da Silva
Purpose This article aims to analyze the way the leader acts in the development of collective competencies (CC) of fashion work teams, seeking to demonstrate ways in which the leader can collaborate for the development of the collective work. Design/methodology/approach With a qualitative approach, this paper carried out a case study strategy having the Creation Center of a fashion group from Santa
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An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-30 Md. Rafiqul Islam Rana, Jung E. Ha-Brookshire
Purpose This study investigates the relationships between knowledge management capabilities (KMC), supply chain agility (SCA) and disruption mitigation performance (DMP) in the U.S. fashion retail industry (FRI) during turbulent times, such as a pandemic. Design/methodology/approach An online survey was used to collect 320 responses from U.S. fashion retail professionals. Structural equation modeling
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Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Lam Hong Lan, Jerry Watkins
Purpose The purpose of this paper is to identify opportunities and challenges for small- to medium-sized pre-owned fashion enterprises (SMEs) in Vietnam. While recent studies have identified the growth of pre-owned fashion in developed economies, pre-owned clothing remains negatively associated by some consumers with overseas charity donations of second-hand clothes to Vietnam, following the economic
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The effects of perceived value, environmental concern and attitude on recycled fashion consumption Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Tuğba Şener, Ferdi Bişkin, Neşe Dündar
Purpose This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products. Design/methodology/approach The research methodology consisted of consumer survey. Female consumers registered in the labor market in the province of Konya in Turkey constituted the sample
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Slow fashion purchase intention drivers: an Indonesian study Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Atik Aprianingsih, Ira Fachira, Margareth Setiawan, Teresia Debby, Nia Desiana, Shafa Amira Nurryda Lathifan
Purpose This study aims to explore the relationships between particular personal values (environmental, hedonic and utilitarian) and the intention to purchase slow fashion through the mechanism of attitude toward slow fashion in Indonesia. Design/methodology/approach This quantitative study uses an online questionnaire to obtain survey data from 429 respondents in cities in Indonesia. The respondents
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Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Arnab Banerjee, Tanusree Dutta, Aditya Shankar Mishra
Purpose Handloom products often fail to infiltrate the global or mainland market, resulting in small localized markets, limited demand and profitability. Recent times have also witnessed a decline in the weaving population of India. Assam, accounting for a third of all households engaged in the handloom industry in India, has been widely hit by unemployment, migration and demotivation among weavers
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Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Xiaohong Mo, Ding-Bang Luh
Purpose For online experiential products, tactile attributes are important but hard-to-achieve features. This research aims to explore consumers' emotional experiences by incorporating tactile attributes into the online clothing shopping scenario. Design/methodology/approach This paper presents two online shopping experiments by consumers who purchase online clothing: one experiment involves subjects
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Personalization and customization in fashion: searching for a definition Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Tekila Harley Nobile, Lorenzo Cantoni
Purpose The purpose of the study is to reach an in-depth understanding of personalization and its components by developing a comprehensive definition of the concept in fashion. Moreover, it aims to clarify the open debate of the use of the terms personalization and customization. Design/methodology/approach The Delphi method was utilized for this study in order to collect the opinions of experts. This
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Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Kerri McBee-Black
Purpose This study aimed to gain an in-depth and contextualized understanding of what impacted Scheier's commitment to addressing the apparel challenges of people with disabilities (PWDs) and how moral duty may have played a role in developing the adaptive design innovations used in the first-of-its-kind adaptive children's wear line. Design/methodology/approach To achieve this goal, the study used
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Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Selen Bakış, Hakan Kitapçı
Purpose In the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in terms of social status only. This research aims to investigate the impact of four perceived symbolic meanings of green clothing (status, environmentalism, innovation and fashion symbols) on consumers' purchase intention of
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Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-17 Daniel Almaguer Buentello, Aurore Bardey, Jekaterina Rogaten
Purpose Our study explored and mapped cisgender female consumers' motivation and shopping experience for cross-sexual fashion, i.e. people shopping for clothes that are not designed or marketed for their biological sex. Design/methodology/approach Using a qualitative method, this study explored and mapped consumers' motivation and shopping experience for cross-sexual fashion. Thirteen cisgender female
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Futurizing luxury: an activity-centric model of phygital luxury experiences Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Charles Aaron Lawry
Purpose The purpose of this study is to examine how phygital luxury experiences can be generated from mobile-mediated service activities while enabling luxury apparel shoppers to attain status goals and hedonic goals. Phygital luxury experiences are defined in this context as shopping experiences that blend the participative and immersive components of mobile and ubiquitous media with physical luxury
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Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Ha Kyung Lee, Dooyoung Choi
Purpose This study aims to explore consumers' vicarious experience of touch, namely, mental simulation for touch, through product pictures as visual stimuli and the use of touch devices as motion stimuli in the context of online fashion shopping. Design/methodology/approach Participants were randomly exposed to one of the two texture conditions (weak vs strong tactile sensitivity). The responses from
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Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Cara Peters, Stephanie Lawson Brooks
Purpose This paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context. Design/methodology/approach Data were collected via consumer comments posted to an article from The Guardian about the banning of headdresses from a large-scale music festival in Canada. Data were analyzed according
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Fast fashion: business models and strategies for adapting to the COVID-19 crisis Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Ling Li
Purpose This study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion. Design/methodology/approach The approach allows one to identify the key features of companies' adaptation strategies during the COVID-19 pandemic. The paper analyzes the economic profitability of the fast-fashion industry and establishes business opportunity trends. The
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Brand attachment toward functional, symbolic and hedonic brands Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Cecilia Ugalde, Natalia Vila-Lopez, Ines Kuster-Boluda
Purpose Fashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand attachment? This paper aims to investigate, on the one hand, the role of four drivers of brand attachment (perceived quality, brand personality, credibility and awareness) and three effects (loyalty, buying intention and perceived
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Developing a scale to measure problems in finding a good fit Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Eonyou Shin, Te-Lin Doreen Chung, Mary Lynn Damhorst
Purpose The purposes of this study were twofold: (1) to develop a scale for measuring consumers' perceived problems of finding a good fit (PFGF) and (2) to provide evidence of several types of scale validities including nomological validity through examining the relationship between PFGF and body esteem based on attribution theory. Design/methodology/approach Scale development took place in three steps:
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Analysing the barriers to green apparel manufacturing implementation Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Hailan Guo
Purpose Apparel manufacturers' achievement of green manufacturing (GM) goal remains low. This paper aims to identify and prioritise the barriers to GM implementation in apparel companies. Design/methodology/approach First, an extensive literature review is conducted to identify the key barriers to GM implementation. Second, 374 usable questionnaires are collected from apparel manufacturing companies
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CSR drivers of fashion SMEs and performance: the role of internationalization Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-05-03 Laura Rienda, Lorena Ruiz-Fernández, Esther Poveda-Pareja, Rosario Andreu-Guerrero
Purpose In recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate social responsibility (CSR) practices. However, although the sector is characterized by a strong brand–customer orientation and high online activity, little attention has been paid to the role of brand image and the management
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Consumer-based brand equity of South African luxury fashion brands Journal of Fashion Marketing and Management (IF 4.184) Pub Date : 2023-04-14 Kenneth Appiah-Nimo, Amukelani Muthambi, Richard Devey
Purpose South Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury brands. In a market that is dominated by prominent international brands, indigenous South African brands are seldom the subject of empirical research. This study addresses this gap by analysing the consumer-based brand