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Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-18 Chenyue Qi, Xiaojing Wang, Hao Zhang
This study aims to explore how different sources of inspiration (namely, users, artificial intelligence (AI), and professional designers) as external stimuli influence customers' willingness to participate in user design. Results from four experiments show that inspiration from users, AI, and professional designers all positively influence customers' willingness to participate in user design. Self‐competence
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Compulsive shopping behavior and disvalues Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-18 Luigi Piper, Lucrezia Maria de Cosmo, Gianluigi Guido
The aim of this study is to analyze whether disvalues—that is, undesirable traits and emotions that have a negative impact on the individual and are reflected in the Seven Deadly Sins (anger, envy, gluttony, greed, lust, pride, and sloth) and the Dark Triad traits (narcissism, machiavellianism, and psychopathy)—have a predictive power for pathological and uncontrollable shopping behavior (compulsive
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Product type and anticipated regret: The key to unlocking consumer upgrade intention Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-18 Xuan Zhang, Hanyu Chen, Jianuo Ma
As products are constantly updated, brands launch increasingly different versions thereof, and consumers frequently face upgrade choices. However, when and why consumers choose to upgrade has received limited attention. This article thus sheds new light on consumer upgrade intention by distinguishing a novel antecedent, product type (material vs. experiential). Three online studies with 642 participants
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How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-15 Swapnil Ganesh Tawde, ShabbirHusain RV
This study investigates the consumers' processing route of WTPM for green products from consumers' self‐concepts. Employing the norm activation model and Lazarus appraisal theory, this study proposes the direct and indirect routes of self‐concepts (i.e., green and product self‐concepts) that influence consumers' WTPM. The causal chain of green product virtue and green perceived value is explored. Online
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Framing brand concept of vertical line extensions: The moderating role of believability Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-15 Nicolas Pontes, Fernanda Polli Leite, David Goyeneche
This article examines the influence of framing a brand's concept as functional versus symbolic in the advertising of a new vertical line extension. In this research, we carried out two online experiments and collected data from 415 participants recruited from MTurk to investigate the moderating role of believability on the effect of brand concept framing on consumers' purchase intentions of vertical
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Multifactor synergistic influence of data intelligence on consumer mobile shopping Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-15 Junhong He, Zengpeng Liu, Fu Li, Huijian Fu, Yang Zhou
Data intelligence (DI) is constantly influencing consumers. According to the theory of environmental psychology model, when consumers are stimulated by enterprise DI in mobile shopping, they can easily transform emotional reactions into corresponding behaviors. Based on this theory, this research adopts a hybrid method combining qualitative interview and fuzzy set qualitative comparative analysis (fsQCA)
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How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-13 Athanasios Polyportis, Flora Kokkinaki
Consumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision making is well established, limited research has examined the impact of incidental emotions on affective forecasting. The purpose of the present
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The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-10 Anuja Shukla, Anubhav Mishra, Nripendra P. Rana, Sohom Banerjee
Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. Metaverse offers numerous opportunities and an unmatchable user experience, yet its acceptance among the masses is still a long way off. Moreover, within 2 years of its existence and grandiose hype about a huge market potential, the current business sentiments are not so hopeful
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Understanding the influence of implicit theories on donor's preference for time or money Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-03 Doori Song, Hyejoon Rim
Charitable giving depends on either time or money. Understanding what motivates donors to choose one resource over the other is crucial for various nonprofit organizations. This research, rooted in implicit theories, examines how donors' beliefs about the fixedness or malleability of human attributes influence their preference of donation resource. Three experiments revealed that donors who believe
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Commercial value of panic buying and its marketing implications Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-03 Weng Marc Lim, Hassan Daronkola Kalantari, Chamila Roshani Perera
In the wake of the significant impact of the COVID‐19 pandemic on industries and societies worldwide, the world has transitioned into a new normal marked by increased susceptibility to disruptive, volatile, uncertain, complex, and ambiguous (DVUCA) events. In this new normal, panic buying has proliferated into a pervasive global consumer behavior, rendering far‐reaching implications on economies and
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Goal maintainers' preferences: The influence of goal type on self‐control means choices Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-04-01 Lan Zhang, Xuemei Bian, Chundong Zheng
This research examines how goal type (i.e., attainment vs. maintenance) affects consumers' preferences for different means of self‐control (i.e., initiatory vs. inhibitory). Across four studies, the authors demonstrate that pursuing maintenance versus attainment goals decreases the willingness to choose inhibitory self‐control but not initiatory self‐control. The effect is primarily attributed to two
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Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-23 Liudmila Tarabashkina, Daniel Schepis, Sharon Purchase
Despite firms' long reliance on geographic place origin branding, such as country‐of‐origin (COO), region‐of‐origin (ROO), and terroir, to sell their products in international markets, little theoretical and empirical work has been carried out to investigate which level of geographic specificity stimulates greater premium price when entering new markets. An experiment was conducted in India and Saudi
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Environmental values and sustainable consumption Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-23 Chamila R. Perera, Hassan D. Kalantari, Lester W. Johnson
This special issue of the Journal of Consumer Behaviour engages in a scholarly debate on the association between environmental values and sustainable consumption using 16 studies that examine a range of exciting phenomena relevant to the debate. The special issue provides insights into three key areas of scholarly conversations in the field of study. First, it provides recent accounts of the literature
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Consequences of applying soft‐sell themes in e‐cigarette advertisements Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-20 Franklin Velasco Vizcaíno, José Manuel Guaita Martínez, José María Martín Martín
This research uses a multi‐method approach to validate the prominence of soft‐sell themes to advertise e‐cigarettes and to test how this advertising theme influences consumers' attitudes and behaviors. First, the study presents a content analysis identifying the prevalence of soft‐sell themes used as marketing stimuli to advertise e‐cigarettes. Second, a quasi‐experiment tests the effects of a soft‐sell
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A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-20 Qian Yin, Sebastian Sadowski
Consumer complaints play a crucial role for companies in understanding customer needs and spotting possible areas of improvement. In the digital era, online platforms have become popular venues for users to voice their concerns. According to Communication Accommodation Theory (CAT) and recipient design, consumers may have different recipients in mind when writing a complaint and tailor their language
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When and why do artifact emojis lead to backfire effects on consumer response? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-12 Claire Heeryung Kim, Lura Forcum, Michael Giebelhausen
In online settings, firms have rapidly adopted emojis in their marketing messages. Thus, marketing research and practice have begun to examine emojis in recent years. However, while prior work has examined the impact of emojis that depict facial expressions and body movements (i.e., kinesic emojis), research into emojis that represent objects (i.e., artifact emojis) is scarce. The present research
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Stigma in marketing and consumer research: A literature review and research agenda Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-09 Rodolfo Rodrigues Rocha, Andres Rodriguez Veloso
Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have dedicated special attention to this phenomenon as it significantly impacts people's lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept
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How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-03-08 Elif Karaosmanoglu, Mehmet Okan, Didem Gamze Işıksal, Nesenur Altinigne, Ozge Demir, Elif İdemen
This paper focuses on the economic and psychological vulnerabilities that are intensified due to the effects of the COVID‐19 pandemic on individuals' health, education and living standards. The deteriorating mental and financial conditions of individuals, called psychological and economic vulnerability, have made an impact on consumers' consumption patterns and habits. This study has proposed that
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Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-26 Chi-Cheng Luan, Kuo-Liang Chen, Chi-Yu Ko, Po-Min Lin, The Anh Phan
Fueled by the rise of social media, internet celebrities (or influencers) are a subgroup of public figures who have gained extreme public attention in recent years. In this study, we examined the qualities of finance knowledge influencers to elucidate the impact that investment discussions or tutorials posted by influencers have on followers' and audiences' investment willingness. We adopted attractiveness
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Emojis as heuristic cues: The multifaceted role of emojis in online service interactions Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-20 Saleh Shuqair, Diego Costa Pinto, Márcia Maurer Herter, Anna Mattila
Recent technological advances have allowed businesses to adopt emojis when interacting with consumers. To gain in-depth theoretical and managerial insight into this trend, five pre-registered studies (1 field observation and four controlled experiments) indicate that emojis in digital communication work as heuristic cues that might have a differential effect depending on elaboration likelihood and
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Children and adolescent consumer behavior: Insights from the life course paradigm Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-18 George P. Moschis, Anil Mathur
Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption-related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in behavioral and social science have contributed to the development of a research approach, known as “life
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“How I think, Who I am”—Role of social media influencers (SMIs) as change agents Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-18 Justin Paul, Khyati Jagani, Neha Yadav
Social media influencers (SMIs) have gained critical standing due to their capability to generate trust and alter behaviors. Trust in the influencer has further encouraged the followers to value the relationship equally and sometimes more than family and friends. In a mixed-method approach, the study investigates the role played by SMIs as change agents by generating trust. Partial least square structural
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Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-22 Aaminah Zaman Malik, Kiarash Sadeghi R, Audhesh Paswan, Fizza Kanwal
Recent studies explain how to detect fake reviews and their impacts on consumers and businesses. Despite the prevalence and significance of fake reviews, prior research has yet to fully explore the motivations and psychological mechanisms behind voluntary participation in writing fake reviews, especially in incentivized campaigns. This paper explains why consumers engage in the immoral act of writing
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3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-13 Soonho Kwon, Takanori Suda, Takuya Nomura
When shopping online, it is difficult to estimate size from visual cues in the form of product images. While package shape and color have been discussed as factors influencing perceptions of product size, this research focuses on the influence of visual cues, such as the number of dimensions of the product image (i.e., two-dimensional image vs. three-dimensional image) on perceptions of product size
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All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-13 Lizette Diedericks, Alet C. Erasmus, Suné Donoghue
Multi-method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi-formal/smart workwear for themselves. The qualitative phase comprised in-depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes and desired consequences that drive clothing retail store
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Donors' self- and other-oriented motives for selecting charitable causes Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-11 Aakash K. Thottam, Cassandra M. Chapman, Peter Popkowski Leszczyc
Millions of charities compete for charitable donations, yet the underlying factors influencing individuals' preferences for specific causes remain relatively poorly understood. Building upon the ongoing scholarly debate about whether charitable behaviors are more altruistically or egoistically motivated, this study employs a self and other orientation framework to explore the preferences captured in
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Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’ Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-11 Abhishek Behl, Achint Nigam, Demetris Vrontis
Businesses of the 21st century are utilizing technology in developing offerings for the growth of their businesses. From taking a minor role in formulating business decisions, technologies now have a larger stake. Disruptive technologies like artificial intelligence, virtual reality, robotics, blockchain, 3D printing, 5G, Internet-of-Things, digital twins and augmented reality are changing how marketing
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Influencing optimistic bias: Moderating roles of perceived severity and proximity Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-02-05 Hyuksoo Kim, YoungAh Lee
Previous studies showed that optimistic bias is an important concept to influence individuals' health-related behaviors. The current web-based experimental study proposes that perceived susceptibility, perceived severity, proximity and perceived control are factors that influence one's optimistic bias. Optimistic bias was reduced when participants perceived high susceptibility because their perceived
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Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-28 Sonia Cruz-Ros, Maria-Jose Miquel-Romero, Rachel W. Y. Yee
Luxury brands have engaged in social media use, becoming exposed to a wider market but confronting the exclusivity and uniqueness linked to these brands. This paper explores the role of a personality trait and a brand characteristic in brand love by social media users in the luxury fashion industry. Specifically, the individual's materialism (measured by the relevance given to luxury premium prices
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The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-19 Soyoung Joo, Amélie Guèvremont
Although brand authenticity has been studied across multiple domains, the development and maintenance of brand authenticity in new brands has never been explored. This study provides the first evidence of the evolving nature of brand authenticity (i.e., the creation and maintenance phases) through the interplay of iconic (impression-based brand characteristics), indexical (evidence-based brand characteristics)
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A world of counterfeits: Knowledge to decide Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-17 Cristina Marín-Palacios, Maria Botey-Fullat, Juan Antonio Márquez
Counterfeiting has become a major social problem because of the consequences for consumers, businesses and governments. The objective is to describe the current state of counterfeiting research, define the main thematic areas, identify gaps and highlight key findings. A bibliometric analysis of the growing number of publications addressing the counterfeiting problem in the existing literature is conducted
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Cross-media synergies between TV news media and social media in charitable crowdfunding Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-05 Yashar Dehdashti, Aidin Namin, Seth C. Ketron
Current methods of creating awareness about charitable crowdfunding campaigns are mostly within online platforms (e.g., social media). However, TV news media continue to feature causes calling for donations, raising the question of whether TV media contribute to the success of charitable crowdfunding. This research measures the effect of TV news media alongside social media on charitable crowdfunding
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Instilling label confidence in the minds of consumers: The role of sustainability skepticism Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-03 Yoon-Na Cho, Christine Ye, Yuna Kim
Drawing from the persuasion knowledge model, the present research demonstrates how providing comparable sustainability labels (i.e., labels with numeric sustainability level information) can help consumers make more sustainable choices at the point of purchase for consumer packaged goods. We provide empirical evidence from a field experiment and an online experiment to show how the presence and source
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Social class and conspicuous brand logo in gift choice Journal of Consumer Behaviour (IF 3.199) Pub Date : 2024-01-02 Jaehoon Lee, Todd C. Haderlie, Anthony D. Miyazaki, Yuri Lee
While conspicuous consumption may be more prevalent for consumers identified as lower (vs. higher) social class, little is known about when and why they prefer conspicuousness in their consumption activities. Drawing from the conceptual perspectives of class-based norms and self-protection, we demonstrate the differential effects of social class on preferences for conspicuous logos and the possible
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Consumer behavior in the metaverse Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-28 Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, Suchita Jha, Shailja Agarwal, Stephen Alaba Mogaji
The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of further research in the domain. This study addresses this void by focusing on Gen Z and their interactions within the metaverse. Gathering qualitative data
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Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-25 Khanyisa Brenda Nkuna, Alet C. Erasmus, Johan Olivier
Many established clothing brands did not survive the global COVID-19 pandemic, while some unexpectedly departed from countries such as South Africa which is a gateway for clothing imports in Africa. This raised questions about consumers' legitimacy perceptions of clothing brands, hence brands' worthiness of support during trying times. This study subsequently investigated Millennials' beliefs about
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The impact of digital household budgets on online purchase decision-making processes Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-18 Florian Skwara, Luca Wienert
Recent literature found positive effects of digital household budget feedback when used over longer timespans. This current study, in turn, investigates whether digital budget feedback also influences consumer behavior in single online purchase decisions. The related research question states: Do transparent technology-mediated household budgets influence consumers' willingness to pay and payment pain
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Gamification in financial service apps to enhance customer experience and engagement Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-17 Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur
The purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m-banking) industry. The data for study 1 was collected from 340 m-banking customers using a structured
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Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-11 Sungjun (Steven) Park, Xiao Wei, Heejung Lee
While existing research on the elaboration likelihood model (ELM) has primarily focused on human influencers, the literature on virtual influencers (also known as digital humans or AI influencers) remains limited. To address this research gap, this study investigates the factors influencing consumer attitudes toward ads promoted by virtual influencers. Extending the ELM framework, we examine perceived
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Can augmented reality impact your self-perceptions? The malleability of the self and brand relationships in augmented reality try-on services Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-10 Terry Haekyung Kim, Hyunjoo Im
Brands and retailers are eager to utilize augmented reality (AR) technology to engage consumers and develop favorable relationships with them. However, there is a need for a theoretical understanding of the assumed AR effect. This study aims to identify an underlying mechanism of the AR (vs. typical online website) effects by focusing on consumers' perception of malleable self-concept, which refers
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Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-12-09 Umair Akram, Rambabu Lavuri
This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian value and hedonic value), and moderating (online perceived risk and reviews) effects. We used the stimulus-organism-response theory to provide a solid and holistic understanding of the concept. We collected 431 original survey data from Indian luxury shoppers who recently purchased luxury products and used structural
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Gamified cryptocurrency and rewards: Consumer behaviour during uncertain earnings Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-28 Zaid Bin Ahsan, Agam Gupta
The accentuation of cryptocurrency, non-fungible tokens and gamification of platforms has led to rewards being awarded, in the form of cryptocurrencies, that are formed by the platforms themselves and traded over the marketplace. These play-to-earn gamified platforms have witnessed a rise in participation, leading to increased investments by consumers, engagement, threats, and subsequent volatility
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Food overconsumption: Concept and its measurement Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-28 Anil Mathur
Food overconsumption has serious and far-reaching effects on people, including obesity, negative health outcomes, reduced life expectancy, and financial hardship. Attempts to understand the underlying factors that contribute to food overconsumption are undermined by a lack of clarity about the concept of food overconsumption. This study reports the development of a scale to measure the extent to which
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Post-purchase effects of impulse buying: A review and research agenda Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Svetlana Obukhovich, Jenni Sipilä, Anssi Tarkiainen
Although impulse buying has been studied for decades, prior research mostly focuses on reasons for impulse buying rather than its outcomes. In recent years this trend has changed, due to the emerging sustainability agenda and the attention to impulse buying as one of the main antecedents of overconsumption. However, existing research on the outcomes of impulse buying is currently less systematically
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Consumers' promotion focus mitigates the negative effects of chatbots on purchase likelihood Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Hiba Khan, Pasit Sararueangpong, Frank Mathmann, Di Wang
Marketers and consumers are adopting chatbots widely. However, the benefits of this technology remain unclear due to a lack of understanding about individual differences in consumers' purchase decisions when interacting with chatbots. This research investigates the influence of individual differences in promotion focus on purchase likelihood for the products recommended by chatbots. Two experiments
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The effects of size referents in user-generated photos on online review helpfulness Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-22 Anh Dang, Bridget Satinover Nichols
Product size misperceptions are a common problem for consumers when shopping online. To help their peers estimate a product's size, customers often include a size referent next to the focal product when adding photos to their online reviews. The purpose of this article is to investigate the effects of user-provided review photos (with and without a size referent) on online review helpfulness. From
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Us and them! Consumer resistance as an act of antistate opposition in Iran Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-19 Emad Rahmanian
This paper aims to investigate consumer resistance in an undemocratic country, exploring how consumers resist against an authoritarian regime through consumption. Sixteen in-depth interviews were conducted, and the qualitative data were used to create a conceptual map. Results suggest that consumers interpret corporations' relations with the state in four different stages which are highly undesirable
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Charity ugliness premium: Donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-17 Ziyue Yu, Shuai Yang, Hualu Zheng, Xinyu Chang
Marketers and policymakers use advertising visuals to motivate prosocial behavior, whereby visual attractiveness influences people's empathy and thus their prosocial decisions. In the charity context, various donor-related factors, including external circumstances and environments in which donors find themselves, can determine the impact of visual attractiveness. In two studies, this research investigates
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Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-14 Yichuan Shi, Wei Lu, Yuwei Zhou
The role of artificial intelligence (AI)-based DoctorBots in improving healthcare and the medical industry is expected to increase significantly in the coming decades. However, contrary to the general view that AI can gradually replace human work, user acceptance of DoctorBots has become an obstacle to the development of AI medical diagnosis. Building on the service robot acceptance model (sRAM), this
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Visual complexity in product design: How does the degree of elaborateness of the front-pack image impact consumers' responses? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-13 Gordy Pleyers
Previous studies have documented the decisive impact of various product design elements on consumers' attitudes and decisions. However, research is missing on the impact of visual complexity. Using four studies that consider wine and perfume products, the present research manipulates visual complexity by focusing on the degree of elaborateness of front-pack images. Using an affective priming task as
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Why do people buy virtual clothes? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-09 Insaf Khelladi, Catherine Lejealle, Saeedeh Rezaee Vessal, Sylvaine Castellano, Domenico Graziano
Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting-edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce. Adopting the uses and gratifications (U&Gs)
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Positive social comparison mechanism based on social comparison theory: Independency and interdependency on SNS in younger generation in Korea Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-09 Hana Kim, Songmi Km, Heejung Lee
People utilize social networking services (SNSs) as a means of self-expression. Therefore, it is necessary to create a positive environment for users to share such content. In this study, we investigated the social comparisons made by SNS users based on the social comparison theory. Furthermore, we examined the posting tendency according to the social comparisons made by young people on SNS, specifically
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Revisiting antecedents to collaborative consumption in the context of dual role consumers Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-08 Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conceptual model that incorporates rational choice theory to explain consumers' beliefs. This model also
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The role of religiosity on seeking help Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-07 Xuefeng Liu
Previous research shows that religiosity increases prosocial tendencies such as donating and volunteering. Less is known on whether and how religiosity influences individuals' decision to seek help when needed. The current research tackles this question and shows that religiosity, whether manipulated (Study 2) and measured (Study 1 and Study 3), decreases individuals' tendency to seek help from other
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Pepper, just show me the way! How robotic shopping assistants should look and act Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-07 Nobuyuki Fukawa, Yu-Shan (Sandy) Huang, Barry J. Babin
Artificial intelligence enables modern robots to serve as service and sales assistants. Today's robotic shopping assistants (RSAs) can appear either humanoid or non-humanoid and possess utilitarian and/or hedonic attributes. However, many questions remain unexplored regarding an effective customer-centric RSA design. Do customers prefer a humanoid or non-humanoid RSA with hedonic or utilitarian attributes
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Augmented reality experience: An examination of viewer responses to sports videos Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-06 Zhao Du, Tianjiao Wang, Fang Wang, Shan Wang
Augmented reality (AR) offers a transforming user experience and has been increasingly integrated into entertainment and service contexts. Drawing on experience economy theory and employing a mixed-methods approach, this research evaluates the antecedents and consequences of four realms of viewer experiences: entertainment, educational, aesthetic, and escapist experiences, in AR-infused sports videos
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Peer-to-peer community on social media: An exploratory cross-cultural study Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-06 Kelley Cours Anderson, Pia A. Albinsson, Caroline Ducarroz
This exploratory research utilizes the lens of uses and gratifications theory (UGT) to examine cross-cultural differences in consumers' motives for using social media to build peer-to-peer (P2P) community. Using a mixed-method approach through two studies, we first conduct in-depth interviews to better understand consumers' motivations for P2P community on social media. Then exploratory factor analysis
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Timing co-creation: A reward-based crowdfunding perspective Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-11-01 Haryani Primanti, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi Ekaputra, Sri Rahayu Hijrah Hati
Reward-based crowdfunding provides a rich arena for co-creation, where different types of dialogues between backers and project initiators aid crowdfunding performance. Nevertheless, research on how backers' co-creation, in the form of comments, influences crowdfunding performance is still scarce. Based on signaling theory, this research investigates the impact of backers' specific co-creation comments
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Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality? Journal of Consumer Behaviour (IF 3.199) Pub Date : 2023-10-31 Erik Ernesto Vazquez, Reto Felix, Lorena Siliceo
Recent research has pointed out the importance of appearance similarity as a special instance of homophily. The current paper introduces body mass index (BMI) similarity as a convenient and powerful proxy of perceived appearance homophily in the context of female advertising models by showing process evidence and boundary conditions for the effect of BMI similarity on marketing-relevant downstream