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Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-17 Jiyoung Lee, Jongsik Yu, Aleksandar Radic, Heesup Han
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From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-17 Minseong Kim, Jihye Kim
In an era of global humanitarian challenges, an understanding of compassion and supportive behaviors is paramount. This study conducted an online experiment involving social media users within the United States, examining the interplay between compassion, empathetic concern, perceived impact, anticipated affect, and intentions to donate time and money. Structural equation modeling revealed that compassion
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Synergic effect of carbon regulation policies and multi-period credit financing in global retailing with reworking Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-17 Bikash Koli Dey, Hyesung Seok
Carbon emissions regulation has become one of the most important priorities for the business sector these days to enhance customer satisfaction. Carbon emissions regulation in the retail sector is crucial to mitigate the industry's environmental impact. It promotes the company's adherence to emission standards by conducting environmentally friendly practices like energy-efficient operation and supply
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Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-16 Kaisheng Di, Weidong Chen, Qiumei Shi, Quanling Cai, Sichen Liu
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Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-16 Sedki Karoui, Azza Temessek Behi, Dorsaf Fehri, Samy Belaid, Jérôme Lacoeuilhe
Previous private label brand (PLB) studies have highlighted models that use store loyalty as a predictor of PLB loyalty. A few studies have identified PLB loyalty as a predictor of store trust. Therefore, this study contrasts two models: the established model that emphasizes the role of PLB loyalty as a consequence of store trust and a second model that makes PLB loyalty an antecedent of store trust
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Friend and Foe: The impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-16 Inbal Stockheim, Dikla Perez, Yael Podkamien
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Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-16 Christine Petr, Paul Caudan
Contrary to existing literature that underlines metaverse opportunities for adapting tourism management and tourism marketing, our study aims at understanding customers' perspective on tourism metaverse, as potential virtual tourists. This helps answer two questions: (1) what are customers’ expectations, which offers and offers should be designed? (2) how should these offers be ethically marketed?
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Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-13 Yundi Zhang, Tingting Zhang, Xiangbin Yan
Live-streaming is increasingly becoming a popular e-commerce business model. Although impulse buying is a traditionally common consumption phenomenon, there is little discussion on the underlying mechanism of impulse buying behavior from the perspective of consumer protection. Therefore, this study follows the stimulus organism response framework to explore how short video live streaming influences
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Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-13 Mohsin Raza, Rimsha Khalid, Sandra Maria Correia Loureirco, Heesup Han
A fear of a richcession is on the horizon. The luxury industry must rekindle customer desires and promote brand selfies in order to survive. The narcissist and materialist affluent people upload their selfies along with luxury brand signatures, and this triggers the self-inferential process in the fellow affluent and shapes their luxury preferences. This study investigates this phenomenon, the lipstick
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An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-10 Jing Li, XiaoWen Liu
With the advent of digitalization, the retail industry has undergone significant transformations, ushering in the era of omni-channel. However, most retailers struggle with stagnant omni-channel transformation due to limited decision analysis tools and quantitative research. This study utilizes case study data and Agent-Based Modeling (ABM) to compare three retail models: brick & mortar, pure-play
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Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-09 Enav Friedmann, Merav Weiss-Sidi, Eliran Solodoha
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Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-09 Dmitri G. Markovitch, Rusty A. Stough, Dongling Huang
Service outcome valence is a prominent contextual factor that has been under-researched in studies of consumer response to automated service-givers. We investigate whether consumers respond differently to chatbot and human customer service when faced with positive versus negative service outcomes. We also explore the role of perceived empathy as a potential mediator in the focal relationship. 714 individuals
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Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-05 Debarun Chakraborty, Aruna Polisetty, Sowmya G, Nripendra P. Rana, Sangeeta Khorana
This study reviews the use of artificial intelligence (AI) technology applications, particularly augmented reality (AR) and virtual reality (VR), in the beauty and cosmetic industry (BCI). It investigates the transformative potential of AI-enabled solutions in BCI and its impact on consumer satisfaction. While consumers are willing to adopt smart technology tools and solutions into beauty services
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Unraveling the intricacies of panic buying: An evolutionary game-theoretic exploration of the evolution and intervention Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-04 Xuan Ma, Deqing Yu, Ke Wang
Panic buying caused by emergencies can lead to supply and demand imbalances, price fluctuations, and even social unrest. This research explores the evolution of this intricate phenomenon and possible intervention measures from an evolutionary game-theoretic perspective. A novel social learning (SL) mechanism is conceptualized first to reveal its impact on the generation and propagation of the panic
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Exploring performance heterogeneity: Integrative insights from strategic management and marketing Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-04 Ralf Wilden, Michael J. Leiblein, Nidthida Lin
The purpose of this essay is to compare and contrast several definitions of performance outcomes across the strategic management and strategic marketing literature streams. We motivate our study on the shared history of both fields in explaining performance heterogeneity across firms. Our review of literature on the concept of competitive advantage in the strategic management field, and an exemplar
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Compatible electric vehicle charging service: Blessing or curse? Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-04 Feng Chen, Su Xiu Xu, Yu Ning, Xiang Ji, Yaping Ren
Driven by technology and the demand for charging, consumers will consider the vehicle quality and the number of charging stations when purchasing electric vehicles (EVs). This paper investigates the effects of the vehicle quality gap and the compatibility ratio of charging stations under a competitive strategy and a coopetition strategy. We develop the Hotelling model that captures manufacturers' decisions
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Polluted cognition: The effect of air pollution on online purchasing behavior Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-03 Chenxi Li, Xinyue Xia, Yixun Lin, Hanlin Wen
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Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-04-02 Francisco Jesús Gálvez-Sánchez, Aida Molina-Prados, Valentín Molina-Moreno, Salvador Moral-Cuadra
The fashion sector is considered one of the largest generators of the greatest negative externalities, and the results support this. However, they are making important efforts through actions within the framework of Corporate Social Responsibility to improve their commitment to society and sustainability. This research aims to evaluate the value that consumers place on Corporate Social Responsibility
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Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-30 Shuqi Guan, Chih-Wei (Fred) Chao, Feng Tian
In service-intensive industries, the main product is customer experience. Customer experience may be enhanced through the use of derivative works, a powerful marketing strategy, and experience intensification. The aim of this study is to examine the influence of customer experience on the intention to purchase derivative works and the mediating effect of experience intensification. A self-administered
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Driving consumer engagement for digital payment brands: Content strategy on instagram Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-30 Atul Arun Pathak, Kapil Kaushik
The purpose of this two-part mixed-methods based study is to understand the effect of content characteristics of brand-posted social media content on consumer engagement in the recently emerged and rapidly growing unified payments interface (UPI) based digital payments sector in India. The Study 1 uses Instagram data collected using the Apify tool, an Instagram Scraper, for four leading UPI brands
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Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-29 Shweta Pandey, Sheetal Mittal, Deepak Chawla
Online retailers struggle with consumers' information asymmetry and perceived uncertainty due to the virtual nature of shopping that lacks the tangibility of the in-person experience. This issue is especially true for credence/experience goods, such as second-hand luxury items, where the buyers find it difficult to ascertain the authenticity of a seller's offering and claims. The study uses signaling
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e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-28 Babak Taheri, Anish Yousaf, Martin Gannon, Abhishek Mishra
This study used the stimulus-organism-response (SOR) framework to explore factors that help build customer engagement (CE) and customer trust towards such platforms. Doing so, it draws upon data collected from customers of a leading Iranian e-commerce platform (n = 819), to investigate the relationships between enabling antecedents (website vividness, effort expectation, compulsion) and behavioural
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Ugly produce and food waste management: An analysis based on a social cognitive perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-28 Aiden Young, Herbert Sima, Na Luo, Sihong Wu, Yu Gong, Xiaoyan Qian
Despite a proliferation of literature exploring and testing marketing measures to overcome consumer barriers towards ugly produce, acceptance of it and the adoption of sustainable behaviours remain far from unanimous. The current research explores the role of an #imperfect-produce Instagram community in fostering shared knowledge and beliefs that establish positive social norms towards ugly produce
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Bundling products and service on influencer channels Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-27 Lei Xie, Guangtao Guo, Jiao Chen
This study investigates the optimal service pricing strategies for manufacturers within the burgeoning field of influencer live-streaming marketing. By examining a dynamic where manufacturers collaborate with social media influencers, the research evaluates the efficacy of bundling products and services versus separate pricing under varying conditions. The study uncovers that the gap between the two
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Social media influencer over-endorsement: Implications from a moderated-mediation analysis Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-26 Chee Wei Cheah, Kian Yeik Koay, Weng Marc Lim
The surge in social media's popularity has catalyzed the emergence and growth of social media influencers (SMIs) and their pivotal role in marketing strategy. This study examines the impact of SMI over-endorsement on consumer purchase intentions, mediating this relationship through influencer authenticity and credibility, and moderating it with product interest. Employing a moderated-mediation model
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Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-26 Muhammad Amin, Imran Khan, Amjad Shamim, Ding Hooi Ting, Amin Jan, Amir Zaib Abbasi
The role of Frontline Employees' (FLEs) motives in determining customer Value Co-Creation (VCC), attitude, and behavior is studied less. Following social exchange theory, the study sets two objectives: (1) to examine whether employee motivations (professional identity, financial reward, recognition, and career opportunity) impact customers' ‘’ and ‘’ in VCC; and (2) to explore how job positions (junior/senior)
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What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-26 Ali Aldhamiri, Jamie Carlson, Sonia Vilches-Montero, Syed Mahmudur Rahman, Siegfried P. Gudergan
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Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-25 Jan Blömker, Carmen-Maria Albrecht
This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. We identify six segments that
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Retail management policy through firefly algorithm under uncertainty using Dempster-Shafer theory for production firm Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-23 Sahar Sohani, Tuli Barman, Biswajit Sarkar, Angappa Gunasekaran, Sarla Pareek
With the emergence of challenges in production and inventory fields, there is a need for innovative management concepts. Due to the sensitivity and popularity of smart electronic gadgets, inventory management is highly likely to be damaged in production and holding processes. This study presents a model in uncertain conditions to investigate real-life situations and apply the results. In this model
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A comprehensive view of biometric payment in retailing: A complete study from user to expert Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-22 Carmen Zarco, Jesús Giráldez-Cru, Oscar Cordón, Francisco Liébana-Cabanillas
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Shopping centers challenging decline: Competitive strategies in three case studies from Madrid's urban area Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-21 Luis Alfonso Escudero-Gómez
Shopping centers are undergoing a period of crisis, leading to the decline and closure of multiple complexes. In response to this situation, they adopt competitive strategies to remain attractive, survive, and succeed. The aim of this research is to explore these strategies through three case studies in the metropolitan area of Madrid, namely Oasiz Madrid, intu Xanadu, and X-Madrid. A qualitative and
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Impact of transformational leadership on service delivery behaviours of frontline service employees Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-21 Hemang Jauhari, Manish Kumar, Jayesh Pandey
This study examines how transformational leadership translates into critical service behaviours of FSEs in a B2B services context. A sequential mixed-method approach has been employed to formulate and examine the research questions. Semi-structured interviews of FSEs (N = 25) have been analyzed using the Gioia method – a variant of grounded theory. Based on the findings of study 1, a conceptual model
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Product-specified dual-channel retail management with significant consumer service Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-21 Kunomboua Anicet Cyrille Amankou, Rekha Guchhait, Biswajit Sarkar, Himani Dem
If the product has been decided for the retail industry, single-channel retail management is enough to obtain profit for the retail management. Though a single-channel is enough, a dual-channel may provide much more benefit than a single-channel. If the single-product is to be specified, then a specific type of dual-channel can be improvised for that. A product-specific dual-channel strategy of a manufacturing
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Promoting individual and organization-oriented sustainable behaviors among employees in tourism and hospitality Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-20 Bee-Lia Chua, Xiaoting Chi, Surarak Wichupankul, Jin-Soo Lee, Bo Meng, Heesup Han
Despite the relevance of pro-environmental activity among employees in the workplace, the mechanism for encouraging green practices at work has received little attention in the tourism and hospitality literature. This study supports the application of self-determination and social exchange theories to improve understanding of the interplay between individual and organizational elements in developing
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The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-19 Naeem Akhtar, Umar Iqbal Siddiqi, Ritika Gugnani, Tahir Islam, Rekha Attri
Digital technologies have signified audiovisual (vs. textual) cues for customers on online booking platforms (e.g., Airbnb and hotels). Predicating on the current literature, this study investigates the influencers' audiovisual attractiveness, customer-influencer interaction, and their consequent customer behavioral engagement using three experimental studies. This research involved an analysis using
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How do consumers’ fashion lifestyles differentiate their logistics preferences for fashion products? Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-19 Bohao Ma, Shahdzah Wati Binte Adam, Chee-Chong Teo, Yiik Diew Wong
This study addresses the knowledge gap on consumers’ logistics preferences for online fashion retailing. Despite the effects of operational attributes, including fulfillment cost, speed, time, and convenience, this study further characterizes consumer heterogeneity in fashion shopping with a fashion lifestyle measurement scale, and examines how such heterogeneity differentiates logistics preferences
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Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-18 Khalid Mehmood, Pradeep Kautish, Tejas R. Shah
The current understanding of anthropomorphic AI service robots (AISR) remains mostly fragmented in literature. Based on related research and CASA framework, this research aims to combine the fragmented insights of AISR literature by taking holistic view of anthropomorphic characteristics of AISR and its impact on customer engagement and intention to use subsequently. Results are based on two cross-cultural
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Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-18 Francesca Magno, Fabio Cassia
Surplus or anti-food waste platforms have emerged as opportunities for restaurants to sell their daily surplus food. However, restaurants' commitment to these platforms often diminishes over time, which can result in discontinuance. Hence, it is necessary to explain and predict restaurant surplus food platform continuance intentions. For this purpose, we propose a model that integrates the technology
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Virtually human: anthropomorphism in virtual influencer marketing Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-17 Ehsan Dabiran, Samira Farivar, Fang Wang, Gerald Grant
Virtual influencers (VIs), digitally created characters with a significant presence on social media, are progressively engaged to promote products and brands. Understanding the impact of these influencers' anthropomorphic design is crucial to their marketing effectiveness. Drawing from anthropomorphism literature, this research evaluates the effect of four types of anthropomorphism—namely, appearance
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Sustainable messaging strategies and consumer food waste: The congruence effect between message framing and state anxiety Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Jiatong Dai, Siyu Gong
Food waste has emerged as a significant global concern, exacerbated by the consistent rise in waste despite numerous attempts to mitigate it. As crucial information disseminators, food retailers and restaurants possess the potential to significantly impact consumers' food-saving behavior through meticulous design and effective dissemination of informational messaging strategies. Based on the Limited
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Green and gamified! An investigation of consumer participation in green last-mile from a gamification affordance perspective Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Xiaodi Liu, Zengze Zhou, Kum Fai Yuen, Xueqin Wang
As a recent phenomenon, gamification designs have gained increasing prominence in encouraging consumer participation in green logistics. The primary focus of this study is to investigate how gamification affects customer participation in green last-mile via e-commerce delivery platforms. Adopting an integrated perspective that combines gamification affordances and technology acceptance, this research
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Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Huanyu Qin, Zhipeng Xie, Chen Ding, Jingyuan Wang, Yi Xu
Anthropomorphism has been recognized as a powerful marketing tool that imbues products with life, enhancing the feeling of aliveness for consumers. Despite the popularity of research on this topic, little attention has been given to its impact on consumers' repair behaviors after purchase. Based on cognitive metaphor theory, this study seeks to understand the influence, mechanism, and boundary of anthropomorphism
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How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Chundong Zheng, Xinru Liu, Shuqin Liu
Busyness is one of the most common states of the modern consumer. Previous studies have mainly distinguished busyness from the perspective of time pressure, but have not clearly categorized it. This study classifies busyness into two types: proactive busyness and forced busyness, based on the difference in the subject of work task assignment. This study proposes and tests a conceptual model based on
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Refueling convenience and range satisfaction in electric mobility: Investigating consumer willingness to use battery swap services for electric vehicles Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Gibbson Adu-Gyamfi, Huaming Song, Emmanuel Nketiah, Bright Obuobi, Qin Wu, Dan Cudjoe
Battery swap service (BSS) is a game-changing innovation for achieving electric vehicle (EV) refueling, driving range satisfaction, and convenience. BSS is an avenue for swapping a worn-out EV battery for a pre-charged one, eliminating the long charging times of batteries. However, consumer adoption of BSS is overlooked, lacking empirical support. BSS is encouraged as it makes clean ‘fuel’ readily
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Stocking up on hand sanitizer: Pandemic lessons for retailers and consumers Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-16 Xiaodan Pan, Martin Dresner, Guang Li, Benny Mantin
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Research on strategies for improving green product consumption sentiment from the perspective of big data Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-14 Liping Wang, Longjun Chen, Chuang Li
Promoting green development by stimulating consumers’ green consumption sentiment is an important measure to achieve carbon peaking and carbon neutrality goals in China. This article uses Python to crawl a total of 139075 consumer review data from 164 green products on the JingDong (JD.com) e-commerce platform from June 1, 2020 to May 6, 2023, identifies consumers’ key focus on green products in the
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Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Ava Hajian, Russell Sadeghi, Victor R. Prybutok, Chang E. Koh
The U.S. mobile advertising market generated $175 billion in 2023, emphasizing its significant role in the marketing industry. This paper presents two studies that contribute to the trust path of mobile advertising, which can ultimately increase customers’ purchase intention. The survey study proposes a new moderator, mobile learning by ads, which can aid in developing the trust path theory in mobile
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Retailing in the metaverse: A framework of managerial considerations for success Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Matthias Eggenschwiler, Marc Linzmajer, Anne L. Roggeveen, Thomas Rudolph
Despite substantial buzz about the Metaverse—a computer-mediated environment in which people act in real-time as avatars in virtual worlds—retailers remain unclear about whether and how they should integrate the Metaverse into their business. Nor has academic research offered clear answers. The current research therefore explores the phenomenon of Metaverse retailing from a managerial perspective,
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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Jasper David Brüns, Martin Meißner
Recent studies have demonstrated the potential of generative artificial intelligence (GenAI) in enhancing marketing content. However, its impact on consumer behavior has remained empirically untested. In response to social media platforms mandating the disclosure of GenAI content, we investigate how followers perceive brands that use GenAI for content creation. Drawing from literature on algorithm
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Is digital fashion the future of the metaverse? Insights from YouTube comments Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 Van Ha Luong, Annalisa Tarquini, Yaprak Anadol, Phil Klaus, Aikaterini Manthiou
The metaverse as a new social marketing platform has unquestionably opened new horizons for the digital fashion economy. This research aims not only to explore consumers' perceptions of digital fashion in the metaverse but also to delve into the underlying sentiments associated with these perceptions. Employing LDA topic modeling, this research examines 7416 YouTube comments from notable digital fashion
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Market dynamics between retail channels and short food supply chains: A case of organic fruits Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-12 B. Mosadegh Sedghy, Mohammadreza Nematollahi, Alireza Tajbakhsh
Organic farming and short food supply chains have gained considerable attention as the key contributors of sustainability to agricultural practices. Despite the significant existing literature on these two research realms, the competition between short and retail channels for organic products has not yet been examined.
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The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-11 Satish Chandra Pant, Raka Saxena, N.K. Gupta, Hema Yadav, Sathyendra Kumar AD, Devesh Kumar Pant
The purpose of this study is to investigate the relationship between attitude and purchase intention in the context of Indian organic food products. Specifically, the study aims to examine the mediating role of perceived value, perceived quality, and perceived price in this relationship. The study found a significant relationship between attitude and purchase intention in the context of Indian organic
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Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-11 Roberto Sánchez-Gómez, Luis Vázquez-Suárez
This study sheds light on how the organizational structure (vertically integrated vs. franchising) of 287 stores in a Spanish grocery retail chain affects store-level performance, estimated through two indicators frequently employed in this industry, namely, labor productivity and service quality ratings. We also appraise the moderating role played by the narcissistic leadership of franchisees and
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A system dynamics model for optimum time, profitability, and customer satisfaction in omni-channel retailing Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-10 Seyed Ghiasuddin Taheri, Mehrzad Navabakhsh, Hamid Tohidi, Davood Mohammaditabar
Omnichannel Retailing (OCR) places a strong emphasis on how different channels work together to offer seamless purchasing experiences for customers. Nevertheless, retailers will incur significant costs in implementing it. This study investigates the variables influencing OCR by examining the executive perspectives required by retailers to realize, expand, and improve OCR. To achieve this, system dynamics
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Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-08 Hua Pang, Yang Ruan, Kaige Zhang
The swift expansion of machine learning technology has precipitated the ubiquitous integration of artificial intelligence into daily life, presenting unparalleled avenues for the dissemination of information and the facilitation of interactive communication. Notwithstanding the extensive scholarly exploration into the interactivity of AI-driven websites, there remains a paucity of focus on discerning
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Are high-status reviewers more likely to seek anonymity? Evidence from an online review platform Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-08 Zhiyun Zhang, Ziqiong Zhang, Sen Liu, Zili Zhang
Nearly all ecommerce platforms have adopted hierarchical status systems to encourage user contributions. Although many studies have explored how online reviewer status influences consumer contributions, how reviewer status affects reviewer preferences for anonymity, which is an important factor in consumer assessments of review credibility and consumer purchase decisions, is still unclear. In this
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Informational or emotional? Exploring the relative effects of chatbots’ self-recovery strategies on consumer satisfaction Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-07 Cheng Zhou, Qian Chang
The rapid development of artificial intelligence technology has enabled chatbots to perform human-like service work. Chatbots commonly fail in service due to their limitations. However, previous research has simply focused on the difference between self-recovery and human recovery, and the details of self-recovery have largely been overlooked. This study attempts to classify chatbots' self-recovery
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Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-06 Wided Batat
This study examines the integration of extended reality technologies (ERTs) to replicate sensory dimensions of the phygital customer experience in the metaverse. The goal is to create a seamless merge between physical and digital settings. Using mixed-method qualitative research, the study’s findings suggest that replicating all sensory dimensions in the metaverse is pointless. Sight and touch have
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Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-06 Lu Zheng, Yongfa Li
Customer journey design (CJD) has garnered significant attention among scholars and practitioners due to the proliferation of digital products and platform technologies which created more touchpoints and enriched customer experiences in omnichannel retailing. Despite this, retailers still lack comprehensive guidance on how to design high-quality touchpoint combinations. Existing literature on customer
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Navigating the metaverse: Marketing strategies and sensory integration Journal of Retailing and Consumer Services (IF 10.4) Pub Date : 2024-03-05 Phil Klaus, Aikaterini Manthiou