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Influence of website quality on online impulse buying behaviour: a systematic review of literature Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-26 Aastha Kathuria, Apurva Bakshi
Purpose Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour. Design/methodology/approach The study is a systematic literature review, which includes literature search from two
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The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-26 Pratik Modi, Vivek Pandey, Abhi Bhattacharya
Purpose This research investigates the impact of strategic research and development (R&D) (one led by a firm’s innovation orientation) on stock market performance during the economic disruption caused by the 2016 demonetization of high-value currency notes in India. It shows how firms’ strategic focus on innovation and integrated R&D initiatives can help mitigate shareholders’ losses and protect market
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ChatGPT’s applications in marketing: a topic modeling approach Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-26 Wondwesen Tafesse, Anders Wien
Purpose ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of academic insight into its tangible applications in the marketing realm. To address this gap, the current study explores ChatGPT’s application in marketing by mining social media data. Additionally, the study employs the
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Augmented reality in marketing: a close look at the current landscape and future possibilities Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-22 Syed Javeed, Gowhar Rasool, Anjali Pathania
Purpose The purpose of this study is to consolidate the fragmented research on augmented reality (AR) as a marketing tool and provide a comprehensive understanding of its possible marketing applications. Design/methodology/approach The study conducted a systematic review and bibliometric analysis of 103 papers on AR-marketing to identify the most prevalent topics and conceptual frameworks. Performance
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The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-14 Shubhomoy Banerjee, Ateeque Shaikh, Archana Sharma
Purpose The study aims to determine the role of online retail website experience on brand happiness and willingness to share personal information using the theoretical lens of the Stimulus-Organism-Response (SOR) framework. Further, it explores the role of brand intimacy and brand partner quality in mediating the path between brand happiness and willingness to share personal information. Design/methodology/approach
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Engage to co-create! The drivers of brand co-creation on social commerce Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-12 Saiyara Nibras, Tjong Andreas Gunawan, Garry Wei-Han Tan, Pei-San Lo, Eugene Cheng-Xi Aw, Keng-Boon Ooi
Purpose Consumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore the impact of social commerce on the co-creation process of brand value in a social commerce setting. Design/methodology/approach A questionnaire survey was conducted online to gather 300 eligible responses. The data
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Role of product advantage in shaping product outcome: a hybrid review Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-03-01 Hitesh Kalro, Mayank Joshipura
Purpose This study examines current dynamics, consolidates current knowledge, elicits trends, identifies and analyzes primary research clusters, offers future directions, and develops an integrated framework for Product Advantage (PA) research. Design/methodology/approach Using the SCOPUS database, this study applied bibliometric analysis (208 articles) and conducted content analysis on the 35 curated
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Mitigating consumer guilt through resale Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-02-15 Hsunchi Chu
Purpose This research draws on drive reduction theory and mental accounting theory to understand how the prospect of reselling used items can influence consumer feelings of consumption guilt and impact their willingness to purchase new products. Design/methodology/approach We conducted two studies with between-subjects designs to explore this relationship. In Study 1, we examined the correlation between
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Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-02-15 Alireza Amini, Seyyedeh Shima Hoseini, Arash Haqbin, Mozhgan Danesh
Purpose A better understanding of the characteristics and capabilities of women entrepreneurs can significantly improve their chances of success. Therefore, three studies were conducted for this exploratory paper. We have discovered the characteristics of entrepreneurial intelligence among female entrepreneurs through semi-structured interviews based on conventional content analysis. According to the
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The effects of brand positioning (underdog vs top dog) and comparative advertising Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-02-09 Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen, Wei-Yuan Lo, Wei-Chun Chien
Purpose The purpose of this study is to understand the effect of different brand positions (underdog vs top dog) and comparative advertising on consumers’ brand attitudes. Additionally, this study also aims to demonstrate the effects of inspiration, self-relevance and empathy on the relationship between brand positioning and comparative advertising. Design/methodology/approach A two-by-three factorial
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How the time of day impacts social media advertising outcomes on consumers Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-02-01 Valeria Noguti, David S. Waller
Purpose This research investigates how consumers who are most active on Facebook during the day vs in the evening differ, differ in their ad consumption, and how advertising effects vary as a function of a key moderator: gender. Design/methodology/approach Using a survey of 281 people, the research identifies Facebook users who are more intensely using mobile social media during the day versus in the
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Should SMEs diversify their global destinations? The role of market insights and digital transformation Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-01-30 Tien Dung Luu
Purpose This study aims to investigate the relationship between geographic diversification (GD) and export performance (EP) by analysing a sample of small exporters in an emerging market. Design/methodology/approach The study sample comprised 96 small and medium-sized exporting enterprises (SMEs) in Vietnam. The data is analysed using multiple regression analysis (MRA), Hayes' process model and fuzzy-set
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How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-01-16 Hanna-Anastasiia Melnychuk, Huseyin Arasli, Raziye Nevzat
Purpose The purpose of this study is to identify the process of virtual influencer stickiness in the age of influencer marketing, which has received little attention in the literature. This is essential because the research creates a theoretical model of follower loyalty/stickiness to virtual influencer techniques from the standpoint of influencer marketing, which has a substantial effect on the evolution
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Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-01-04 Stephen Wilkins, John J. Ireland, Joe Hazzam, Philip Megicks
Purpose To minimize customer churn, many service providers offer consumers the option of automatic contract renewal at the end of a contract period. Such agreements are known as rollover service contracts (RSCs). This research quantifies the effect of RSCs and other related factors, such as incentives, on consumers' service choice decisions. Design/methodology/approach The study adopts choice-based
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The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance! Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-01-02 Matti Juhani Haverila, Kai Christian Haverila
Purpose Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the impact of the technology and information quality of BDMA on the critical marketing capabilities by differentiating between firms with low and high perceived market performance. Design/methodology/approach The responses
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A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures Marketing Intelligence & Planning (IF 4.338) Pub Date : 2024-01-01 José I. Rojas-Méndez, Gary Davies
Purpose The purpose of this study is to compare two different types of measures of social desirability bias (SDB), a short form of the Marlowe–Crowne measure, a popular direct measure, and an example of a projective technique where half of the respondents record the views of their “best friends”. Design/methodology/approach The data were collected using an online survey of members of a consumer panel
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Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-29 Baoku Li, Yafeng Nan
Purpose This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products. Design/methodology/approach Two main experimental designs are used to collect data. The ANOVA, t-test and Bootstrap methods are applied to check hypotheses. Findings Findings of Study 1 indicate that if the POPI is combined
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Exploring the role of self-conscious emotions between consumer minimalism and rental behavior Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-29 Sita Mishra, Tapas Ranjan Moharana, Ravi Chatterjee
Purpose This research aims to examine how consumer minimalism (CM), self-conscious feelings (such as consumer guilt (CG) and consumer pride (CP)) and the inclination to use rental services interact. It also looks at how attitudes toward pro-environmental advertisements affect these relationships as a moderator, recognizing the importance of pro-environmental advertising in influencing consumer behavior
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Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-29 Yini Chen, Ting Chi
Purpose This research investigates apparel consumers' psychological and behavioral responses to omnichannel (OC) integration. Specifically, the study applies the cognitive–affective–conative (CAC) model to reveal consumers' decision-making process under the impact of channel integration quality (CIQ), perceived fluency (PF) and cognitive and affective trust (AT). Design/methodology/approach Primary
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Modelling the traits of consumer resilience: implications to emerging markets Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-22 R. Rajesh
Purpose The author identifies the traits of consumer resilience in emerging markets, classifies these major traits into five categories and analyses the influence relationships among them with distinctive focus on the psychological and personal resilience aspects. Design/methodology/approach The influence relations among the traits of consumer resilience from an expert perspective were identified with
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Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-21 Abul Kalam, Chai Lee Goi, Ying Ying Tiong
Purpose The purpose of this study is to explore the comparative effects of mainstream celebrities and social media influencers on consumer advocacy and relationship intentions. The study also examines the direct and serial mediation effects on those relationships. Design/methodology/approach The survey questionnaire was used to collect data from 718 respondents throughout Malaysia, with convenience
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Barriers to online second-hand purchase behavior Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-19 Cristina Calvo-Porral, Javier Orosa-González, Nuria Viejo-Fernández
Purpose In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research aims to analyze what makes consumers prevent from shopping second-hand products online. Design/methodology/approach For this purpose, the authors propose and empirically test a conceptual model of the barriers towards
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Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-15 Masoud Karami, Mokter Hossain
Purpose Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' performance, the authors explore how entrepreneurs of small firms apply effectual logic to translate their individual alertness to market opportunities into firms' performance. Design/methodology/approach
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The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-15 Saad Saif, Hashim Zameer, Ying Wang, Qadir Ali
Purpose Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the present study looks at the influence of retailer social responsibility and consumer environmental responsibility by reinforcing consumer’s green consumption behaviors. Similarly, the proposed study incorporates the mediating
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Combination of streamers' product description and viewers' comments: moderating effect of streamer–viewer relationship strength Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-15 Yuhong Peng, Jianwei Ding, Yueyan Zhang
Purpose This study examines the relationship between streamers' product descriptions, customer comments and online sales and focuses on the moderating effect of streamer–viewer relationship strength. Design/methodology/approach Between June 2021 and April 2022, the structured data of 965 livestreaming and unstructured text data of 42,956,147 characters from two major live-streaming platforms were collected
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Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-12-15 Ahmed Hamdy, Jian Zhang, Riyad Eid
Purpose The main purposes of this article are twofold: (1) to investigate the unexplored connections among destination gender personality, destination stereotypes, brand attachment and destination brand love and (2) to examine the moderating role of destination involvement in the association between destination stereotypes and destination brand attachment (DBA). Design/methodology/approach The conceptual
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Low-literate customer experience: an empirical exploration Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-11-29 Anubhav A. Mishra, Megha Verma
Purpose This research paper explores customer experience (CX) among low-literate customers in organized retail environments. It integrates theories from customer literacy, CX and patronage literature to understand CX comprehensively. Design/methodology/approach The study gathered data from 470 respondents using mall intercept and snowball sampling. Data analysis employed partial least squares (PLS)
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The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-11-17 Nuria Sánchez-Iglesias, Jesús García-Madariaga, Miguel Jerez
Purpose When customers make their purchase decisions, they use all the available information from all the initiatives and behaviors that companies carry out with their stakeholders. This research aims to identify whether a company's financial performance and reputation determine the customer's perception of the company, which affects their engagement. This study is based on the theories of engagement
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A study on lender participation in peer to peer lending Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-11-17 Kaushik Mukerjee
Purpose The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The study tested the influence of transformation expectations on well-being, social connectedness on transformation expectations and the influence of customer participation on financial empowerment of borrowers. Design/methodology/approach
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A meta-analysis of the effect of chatbot anthropomorphism on the customer journey Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-11-14 Cheng Yanxia, Zhu Shijia, Xiao Yuyang
Purpose Chatbots are increasingly engaged in service marketing. Some academics and managers think using anthropomorphism chatbots will improve positive attitudes and behaviors in the customer journey, but at a high degree of anthropomorphism, consumers may experience negative emotions such as fear and disgust due to the feeling that the robots resemble humans too much, which is known as the uncanny
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The more open, the better? Research on the influence of subject diversity on trust of tourism platforms Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-10-10 Siyuan Xu, Yupeng Mou, Zhihua Ding
Purpose The continuous impact of the pandemic and the downturn of the global economy have brought new challenges to the tourism industry. In this context, effectively attracting consumers and improving user stickiness are the top priorities of tourism platform companies. This study explores the impact of ethical concerns raised by new issues under the multi-governance environment on user stickiness
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Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-10-09 Xiaoguang Wang, Yue Cheng, Tao Lv, Rongjiang Cai
Purpose The authors hope to filter valuable information from online reviews, obtain objective and accurate information about the demands of auto consumers and help auto companies develop more reasonable production and marketing strategies for healthy and sustainable development. This paper aims to discuss the aforementioned objectives. Design/methodology/approach The authors collected review data from
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Influencer recommendation system: choosing the right influencer using a network analysis approach Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-10-02 Abhishek Kumar Jha, Sanjog Ray
Purpose The rise of social media has led to the emergence of influencers and influencer marketing (IM) domains, which have become important areas of academic inquiry. However, despite its prominence as an area for study, several significant challenges must be addressed. One significant challenge involves identifying, assessing and recommending social media influencers (SMIs). This study proposes a
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Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-09-29 Mojtaba Barari
Purpose The purpose of this research is to investigate the negative impact of social media influencers (SMIs) (human vs virtual) on customer well-being. Additionally, it aims to explore how the fear of missing out (FOMO) mediates and regulatory focus moderates this relationship from the social comparison theory lens. Design/methodology/approach In the first study, text mining and machine learning were
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Brand ethicality as a driver of psychological, affective and behavioral response to a brand Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-09-29 Vikas Kumar, Vikrant Kaushal
Purpose Ethical consumerism is gaining importance as consumers are becoming increasingly concerned about brands' moral intentions and social and legal practices. Hence, in a quest to advance the current application of ethics in branding, this study substantiates literature by investigating consumer-perceived brand ethicality's (CPBE) role in affecting psychological, affective and behavioral responses
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Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-09-19 Tao Zha, Eugene Cheng-Xi Aw, Omkar Dastane, Angeline Gautami Fernando
Purpose This research aims to unravel the intricate relationship between luxury brands' social media marketing strategies (i.e. communication and engagement) and their impact on consumers' willingness to pay a premium and brand loyalty. Design/methodology/approach A large online consumer panel was used to conduct an online survey of 381 consumers. Partial least squares structural equation modeling
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Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-09-13 Blanca Isabel Hernández Ortega, Laura Lucia-Palacios
Purpose This study explores the role of smart voice assistants (SVAs) as purchase recommenders, a phenomenon the authors term “word of voice” (WOV) communication. By integrating human–computer interaction (HCI) literature and electronic word of mouth (eWOM) research, the authors examine what makes consumers trust in SVA-transmitted WOV communication following their initial interactions with their SVAs
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How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-09-05 Utkarsh, Harmanjit Singh
Purpose The purpose of this study is to understand the detailed mechanism through which consumer citizenship behavior gets affected by corporate social responsibility through perceived employee behavior and consumer company identification. Design/methodology/approach The study subjects data from cross-sectional survey of 405 retail store consumers to structural equation modeling. Findings The results
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How gamification elements benefit brand love: the moderating effect of immersion Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-25 Hung-Tai Tsou, Mukti Trio Putra
Purpose A gamification approach uses game components in non-game services to increase customer engagement and loyalty. This study aims to investigate the relationships between gamification elements, customer engagement, immersion and brand love. Design/methodology/approach Using the most popular gamification feature in Indonesian e-commerce, namely Shopee Games. The Snowball sampling technique was
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Effect of consumption values on consumer behavior: a Meta-analysis Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-25 Michela Cesarina Mason, Stephen Oduro, Rana Muhammad Umar, Gioele Zamparo
Purpose The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship. Design/methodology/approach
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Exploring the privacy concerns of smartphone app users: a qualitative approach Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-24 Haroon Iqbal Maseeh, Shamsun Nahar, Charles Jebarajakirthy, Mitchell Ross, Denni Arli, Manish Das, Mehak Rehman, Hafiz Ahmad Ashraf
Purpose The purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage. Design/methodology/approach Adopting a qualitative phenomenological approach, the authors conducted semi-structured interviews with app users to explore the app users' privacy concerns. Findings Credibility concerns, unauthorised secondary use and vulnerability concerns
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Resilience in service firms: the impact of social capital on firm performance during turmoil Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-23 Fatma Hilal Ergen Keleş, Emrah Keleş
Purpose This study aims to examine whether social capital contributes to service firms' resilience during crisis. Design/methodology/approach This study measures social capital via environmental and social (ES) ratings and firm performance via buy-and-hold-abnormal returns derived from Refinitiv ESG and CRSP databases. Using a sample of 404 US service firms, this study runs cross-sectional regressions
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Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-18 Fortune Edem Amenuvor, Frank Akasreku, Kobby A. Mensah
Purpose The purpose of this study, which draws on the stimulus organism response (S-O-R) theory, is to empirically examine the effect of brand coolness on communal brand connection and brand commitment, while assessing how the latter fosters brand trust and loyalty among smartphone users. Design/methodology/approach Data are collected from 410 smartphone users in Ghana and analyzed with Smart-PLS utilizing
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-16 Dhananjay Bapat, Linda D. Hollebeek
Purpose The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand equity using stimulus-organism-response (S-O-R), customer engagement and customer-perceived value theories for digital payment apps. In addition, the study examines the mediating role of customer engagement between customer
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The blockbuster blueprint: towards a stakeholder theory-based marketing framework Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-15 Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu, Satish Kumar
Purpose This study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on moviegoers' intention to watch a movie at the theatre. Design/methodology/approach Employing covariance-based structural equation modelling (CB-SEM), this study analyses survey data on cinema-going experience collected from
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The influence of social drivers on using ride-hailing services Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-09 Nripendra P. Rana, Anurag Singh, Satyanarayana Parayitam, Anubhav Mishra, Deepa Bhatt Mishra
Purpose The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, and emotional support on intention to use ride-hailing. The authors further examine the moderating effects of internalization, compliance, social currency and informational support
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Effect of discount frame on consumer responses: moderation of psychological distance and product nature Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-07 Bo Wang, Tingting Xie
Purpose According to construal level theory, close (versus far) psychological distance is associated with low (versus high) construal level. Despite the evidence for discount frame effect, it is unclear whether psychological distance and product nature play moderating roles. In addition, little has been known whether the effect of discount frame can extend to other dependent variables such as willingness
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Two decades of brand hate research: a review and research agenda Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-03 Ramesh Kumar, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Komal Dhanda, Raiswa Saha, Richa Dahiya
Purpose This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate. Design/methodology/approach This study adopted an integrative literature review method to synthesize and assess the brand hate literature. Findings The synthesis showed that social identity theory, disidentification theory and duplex theory are prominently used in brand hate studies
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How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-08-01 Kian Yeik Koay, Weng Marc Lim, Simran Kaur, Kimberly Soh, Wai Ching Poon
Purpose This study aims to explore the impact of social media influencers' (SMIs) intimate self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial relationships and congruence among the influencer, product and consumer. The study finds its theoretical foundation in parasocial theory and self-congruency theory. Design/methodology/approach This study employs a quantitative
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Do specific investment and qualification of capability foster or impede firm performance: the moderating role of shared values Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-31 Yufan Wang, Michael Song, Haili Zhang, Sansan Monest Sib
Purpose Firms aiming to enhance firm performance require specific investment and qualification of capability. However, the relationship between these factors and firm performance is influenced by boundary conditions. This study focuses on the role of shared values as a governance mechanism in moderating the relationship between specific investment, qualification of capability, and firm performance
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Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-25 Rambabu Lavuri, Park Thaichon
Purpose The study examines the extrinsic variables, namely store environment, promotional activities (PA), product features and stimulation factors that encourage compulsive purchasing in emerging markets. Design/methodology/approach The data were collected from customers with recent compulsive shopping experiences at an online retail store. This study collected 469 original survey responses employing
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Uniqueness neglect on consumer resistance to AI Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-21 Yupeng Mou, Tianjie Xu, Yanghong Hu
Purpose Artificial intelligence (AI) has a large number of applications at the industry and user levels. However, AI's uniqueness neglect is becoming an obstacle in the further application of AI. Based on the theory of innovation resistance, this paper aims to explore the effect of AI's uniqueness neglect on consumer resistance to AI. Design/methodology/approach The authors tested four hypothesis across
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Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-20 Siddharth Harshkant Bhatt, Dinesh Ramdas Pai
Purpose “Buy X Get X Free” promotions are popular across retail settings. Retailers promote a variety of products using this promotional frame. However, past research contains mixed findings about the effectiveness of this promotion compared to the straightforward discount on a single unit of a product. The goal of this research is to employ a theoretical lens to examine the effectiveness of “Buy X
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Minimizing the negative impact of brand deletion Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-19 Víctor Temprano-García, Ana Isabel Rodríguez-Escudero, Javier Rodríguez-Pinto
Purpose This research is primarily concerned with studying the impact of brand workers' problems on brand deletion (BD) outcomes. The authors also analyze how the level of consensus achieved during BD adoption and implementation influences the impact of brand workers' problems on BD outcomes. Design/methodology/approach A questionnaire was designed to obtain data from a representative sample of 155
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Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF) Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-07-03 Mohamed A. Khashan, Mohamed M. Elsotouhy, Thamir Hamad Alasker, Mohamed A. Ghonim
Purpose Since the advent of augmented reality (AR) technology, “Smart Retailing” has become the dominant business model in the retail sector. Therefore, comprehending the dynamics of AR adoption is essential if retailers are to successfully encourage customers to embrace this extremely innovative form of technology. As a result, the authors propose and evaluate a more comprehensive model, consisting
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The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-06-16 Anwar Sadat Shimul, Ian Phau
Purpose This paper aims to examine the impact of brand self-congruence on brand advocacy. In addition, the roles of brand love and attachment are examined through a serial mediation model. Design/methodology/approach A total of 324 valid and useable responses collected from an Australian consumer panel were analysed through IBM SPSS. Underpinned by social identity theory and self-expansion theory,
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Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-06-06 Ankita Sharma, Naman Sreen, Kuldeep Baishya
Purpose Millions of dollars are being spent by over-the-top platform (OTT) providers to produce content for the Indian market. These circumstances highlight the necessity for a solution that attracts and maintains customers, enabling OTT providers to generate revenues and profits. This study explores the underlying gratifications (e.g. informative; connectivity) obtained from over-the-top platform
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Can whimsically cute packaging overcome young consumer product unfamiliarity? Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-05-30 Afred Suci, Hui-Chih Wang
Purpose This paper aims to identify how cute packaging design elements can influence young adult purchases of unfamiliar products, especially the perceived old-fashioned ones. Design/methodology/approach Two studies were conducted systematically with 240 young adults. The first study manipulated product characters, fonts, colors and storytelling styles to determine the cutest packaging elements. Packaging
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Online complaint handling: a text analytics-based classification framework Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-04-28 Birce Dobrucalı Yelkenci, Güzin Özdağoğlu, Burcu İlter
Purpose This study aims to both identify content-based and interaction-based online consumer complaint types and predict complaint types according to the complaint magnitude rooted in complainants' personality traits, emotion, Twitter usage activity, as well as complaint's sentiment polarity, and interaction rate. Design/methodology/approach In total, 297,000 complaint tweets were collected from Twitter
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The role of product scarcity on display incompleteness Marketing Intelligence & Planning (IF 4.338) Pub Date : 2023-04-18 Wagner Junior Ladeira, Fernando de Oliveira Santini, Marcelo Gattermann Perin
Purpose The current research empirically aims to explore how displaying incompleteness influences the processing of product information and the number of products placed in the basket. This paper proposes a model of the effects of display incompleteness to analyze the influence of the processing of product information and product scarcity. Design/methodology/approach Four studies were conducted to