-
Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination Journal of Islamic Marketing Pub Date : 2024-04-23 Nimit Soonsan, Zulfiqar Ali Jumani
Purpose Thailand's Halal-friendly destination attributes are the focus of this study. The purpose of this study is to investigate the impact of Halal-friendly attributes on tourists’ intentions to visit non-Muslim destinations. Also, this study analyzes the impact of Muslim tourists’ attitudes on Halal-friendly characteristics and their intentions to visit countries that are not predominantly Muslim
-
The interplay of culture, religion and luxury consumption: a cross-national investigation Journal of Islamic Marketing Pub Date : 2024-04-22 Nermain Al-Issa, Nathalie Dens, Piotr Kwiatek
Purpose This study aims to examine differences in the perceived value of luxury as drivers of luxury purchase intentions between individualist and collectivist cultures (at a country level) and consumers of Muslim versus Christian religious backgrounds. Moreover, this study investigates how consumers’ acculturation to the global consumer culture (AGCC) impacts their perceived luxury values. Design
-
What drives prospective investors to support small and medium enterprises via Islamic securities crowdfunding? An empirical evidence from Indonesia Journal of Islamic Marketing Pub Date : 2024-04-23 Rifaldi Majid
Purpose The presence of securities crowdfunding (SCF) FinTech in the Islamic financial landscape opens investment opportunities through shares and sukuk (Sharia bond) instruments. This study aims to examine the effect of investment risk (IR), legal risk (LR), product knowledge (PK), Sharia compliance (SC) and subjective norm (SN) on investment decisions in businesses and projects run by small and medium
-
Technology acceptance model in halal industries: a systematic literature review and research agenda Journal of Islamic Marketing Pub Date : 2024-04-16 Nurhafihz Noor
Purpose The continued relevance of technologies in halal industries requires managers to understand the factors contributing to such technologies’ acceptance. The technology acceptance model (TAM) is dominant in the literature that predicts user acceptance and behaviour towards technology. Despite the model’s significance, there has yet to be a systematic review of studies featuring halal sectors that
-
Does financial technology improve intention to pay zakat during national economic recovery? A multi-group analysis Journal of Islamic Marketing Pub Date : 2024-04-16 Lu'liyatul Mutmainah, Izra Berakon, Rizaldi Yusfiarto
Purpose Zakat has succeeded in becoming one of the safety nets for welfare during the crisis. As a result, continuous improvement is a necessity, especially through strengthening technology adaptation. This study aims to explore the factors determining Muslim behavior on their intention to pay zakat by taking into consideration the adoption of digital technology using the modified Unified Theory of
-
The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan Journal of Islamic Marketing Pub Date : 2024-04-12 Mohammad Saud Khan, Bronwyn Pamela Wood, Sarfraz Dakhan, Asif Nawaz
Purpose This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering entrepreneurial intentions and the viewpoints of young Pakistani women. Design/methodology/approach Data collected from 555 women between 18 and 30 years of age, undertaking tertiary-level business studies in Pakistan constitute
-
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics Journal of Islamic Marketing Pub Date : 2024-04-10 David Amani
Purpose This study aims to examine the impact of brand ethical behavior, specifically perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics, by considering perceived brand integrity as a mediating factor. Design/methodology/approach The study used a quantitative cross-sectional research design to gather data from 341 fast-moving consumer goods (FMCG) in Tanzania
-
Factors that determine Islamic entrepreneurial intention: an empirical investigation using two country samples Journal of Islamic Marketing Pub Date : 2024-04-03 Minhajul Islam Ukil, Ehsanul Islam Ukil, Muhammad Shariat Ullah, Abdullah Almashayekhi
Purpose Islam describes business as a legitimate means of halal income. However, little is known about what attracts people towards Islamic entrepreneurship or halalpreneurship. By applying the theory of planned behaviour, this study aims to contribute to this underexplored area by investigating the factors that affect Islamic entrepreneurial intention (IEI). Design/methodology/approach This study
-
Apple fruit preference and food mile problems under halal supply chain Journal of Islamic Marketing Pub Date : 2024-04-01 La Ode Nazaruddin, Md Tota Miah, Aries Susanty, Maria Fekete-Farkas, Zsuzsanna Naárné Tóth, Gyenge Balázs
Purpose This study aims to uncover apple preference and consumption in Indonesia, to disclose the risk of non-halal contamination of apples and the importance of maintaining the halal integrity of apples along the supply chain and to uncover the impacts of food miles of apples along supply chain segmentation. Design/methodology/approach This study adopted mixed research methods under a fully mixed
-
Tourists’ satisfaction with Islamic attributes of destination: a systematic mapping study Journal of Islamic Marketing Pub Date : 2024-03-29 Mohammed Basendwah, Suraiyati Rahman, Mohammed Alawi Al-Sakkaf
Purpose In the last decade, the concept of Islamic attributes of destination (IAD) has emerged due to Muslim tourists’ need to visit a destination that complies with Sharia law. Since then, the IAD concept has been popular to increase the destination’s attractiveness and travel satisfaction for Muslim tourists. This concept evolved from evaluating the Muslim tourists’ perception of IAD to non-Muslim
-
The relation between donation motivations and the meaning in life Journal of Islamic Marketing Pub Date : 2024-03-29 Şenay Sabah, Sonyel Oflazoğlu
Purpose This paper aims to identify the primary motivations for clothing donations to the immediate social environment. Furthermore, a model that describes the relationship between these motivations, donation tendency and meaning in life is developed and tested. Design/methodology/approach A mixed method is applied. In the first study, interviews were conducted with 11 people determined with maximum
-
Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective Journal of Islamic Marketing Pub Date : 2024-03-25 Dwi Suhartanto, Anthony Brien, Fatya Alty Amalia, Norzuwana Sumarjan, Izyanti Awang Razli, Rivan Sutrisno
Purpose This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image and loyalty. Design/methodology/approach This research used a quantitative approach by using data from
-
Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk Journal of Islamic Marketing Pub Date : 2024-03-18 Mohammad Nabeel Almrafee
Purpose This study aims to examine the effect of several factors on Muslims' intentions to invest in the Hajj fund Sukuk, Jordan. The study's hypothesis and model were derived from previous studies. Design/methodology/approach The present study was undertaken based on a self-administered questionnaire of 356 Jordanians who are Muslims and non-investors in Hajj Fund Sukuk. The sample was selected using
-
Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study Journal of Islamic Marketing Pub Date : 2024-03-18 Mohamed Bilal Basha, Fatma Sultan Khalfan Helis Al Ali, Pravin Kumar Balaraman, Jonathan Liu, Gail AlHafidh, Ramesh Gupta
Purpose This study aims to investigate the determinants of United Arab Emirates (UAE) and Qatar consumers’ perceptions of organic food. Design/methodology/approach Using a survey approach and focusing on six known determinants identified from empirical studies, data were analysed using a mean difference analysis and a multi-regression model. Findings Citizens in both countries had similar access to
-
The role of trust and perceived risk on Muslim behavior in buying halal-certified food Journal of Islamic Marketing Pub Date : 2024-03-15 Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy, Marissa Grace Haque
Purpose The purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the knowledge-attitude-behavior model and the attitude-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious
-
Reasons for Muslim and Christian white meat consumption: examples of England and Turkey Journal of Islamic Marketing Pub Date : 2024-03-14 Bilge Nur Öztürk
Purpose The psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey. Design/methodology/approach In the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers’ product preferences
-
The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective Journal of Islamic Marketing Pub Date : 2024-03-01 Manaf Al-Okaily, Ayman Abdalmajeed Alsmadi
Purpose This study aims to investigate the connections between the adoption of technology, user experience (UX), financial transparency and accountability, specifically focusing on the moderating influence of cultural sensitivity in the Jordanian context. Design/methodology/approach This study gathered data from 272 participants who are working in the operational Islamic banks in Jordan. Partial least
-
The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model Journal of Islamic Marketing Pub Date : 2024-02-26 Hashem Alshurafat, Omar Arabiat, Maha Shehadeh
Purpose This paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and the influence of religiosity. Integrating the technology adoption model (TAM) and religiosity intention model, this study will dissect the multidimensional aspects influencing the acceptance of Metaverse technologies
-
Consumer behavior in Islamic banking: a systematic literature review and agenda for future research Journal of Islamic Marketing Pub Date : 2024-02-22 ShabbirHusain R.V., Balamurugan Annamalai, Shabana Chandrasekaran
Purpose This study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing a comprehensive future research agenda. Design/methodology/approach By using bibliometric citation and content analysis, this study investigates 135 documents sourced from Scopus indexed
-
Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia Journal of Islamic Marketing Pub Date : 2024-02-16 Dina Hanifasari, Ilyas Masudin, Fien Zulfikarijah, Aniek Rumijati, Dian Palupi Restuputri
Purpose This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation. Design/methodology/approach The quantitative approach with the respondents of 177 millennial generations in Indonesia is selected to understand the relationships between variables. Structural equation
-
Exploring the concept and the communication principles of negotiation among Islamic corporate organizations Journal of Islamic Marketing Pub Date : 2024-02-15 Abbas Ramdani, Ridwan Raji, Mohd. Khairie Ahmad
Purpose The acceleration of globalized commerce and economic activities has meant that conventional and Shariah (Islamic law) compliant organizations transact and negotiate among themselves. Therefore, this study aims to explore the concept of corporate negotiation and the communicative principles that guide the negotiation process among Shariah-compliant organizations. Design/methodology/approach
-
Assessing the predictive benefits of Waqftech smart contracts on corporate waqf crowdfunding among Malaysian enterprises Journal of Islamic Marketing Pub Date : 2024-02-13 Puteri Aina Megat, Fahd Al-Shaghdari, Besar Bin Ngah, Sami Samir Abdelfattah
Purpose The purpose of this study is to investigate the adoption of waqf technology (Waqftech) using blockchain smart contracts for corporate waqf crowdfunding. Despite the growing interest in Waqftech, Malaysian enterprises have not fully embraced this emerging technology because of uncertainty regarding the benefits it offers to contributors. The research incorporates two theoretical frameworks:
-
Name order effects on cobrand perceptions: the impacts of product similarity and language structure Journal of Islamic Marketing Pub Date : 2024-02-13 John J. Sailors, Jamal A. Al-Khatib, Tarik Khzindar, Shaza Ezzi
Purpose The Islamic world spans many different languages with different language structures. This paper aims to explore one way in which language structure affects consumer response to the marketing of cobrands. Design/methodology/approach Two between subject experiments were conducted using samples of participants from Saudi Arabia and the USA. The first manipulated partner brand category similarity
-
Evaluation of management soundness of Takaful industry in selected countries Journal of Islamic Marketing Pub Date : 2024-02-09 Monsurat Ayojimi Salami, Harun Tanrivermis, Yesim Tanrivermis
Purpose Management soundness is essential for the effectiveness of any industry, most especially in any Islamic financial sector, whereby fairness and justice are the key factors to be observed. This paper aims to examine the management soundness of the takaful industry regarding their asset quality, re-takaful and actuarial and earning and profitability. Design/methodology/approach This study obtained
-
Consumer shift behavior from conventional to Islamic banking: decision-making analysis through AHP Journal of Islamic Marketing Pub Date : 2024-02-08 Muneer Ahmad, Muhammad Bilal Zafar, Abida Perveen
Purpose This study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan. Design/methodology/approach First, a comprehensive analysis of the existing literature was conducted to identify a broad range of factors related to customer shift behavior. Through an expert sampling, 14 essential
-
Understanding and overcoming the obstacles in Muslim female athlete branding Journal of Islamic Marketing Pub Date : 2024-02-09 Ali Hasaan, Adele Berndt, Mücahit Fişne
Purpose The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not succeeded in building their brands. This study aims to understand the branding challenges facing Muslim female athletes and how to overcome them. Design/methodology/approach These branding obstacles and guidelines
-
Financial technology readiness for Shariah-compliant banking services: post-merger perspectives Journal of Islamic Marketing Pub Date : 2024-02-09 Desi Tri Kurniawati, Yudi Fernando, M. Abdi Dzil Ikhram W., Masyhuri
Purpose The mergers and acquisitions impact the firm’s marketing strategy to target the potential market. To compete with conventional banks, Shariah banks have accommodated financial technology (Fintech) and digitalisation to retain existing customers and attract potential customers. Furthermore, this study aims to analyse the role of organisational trust and commitment in mediating the effect of
-
Halal cosmetics: a technology-empowered systematic literature review Journal of Islamic Marketing Pub Date : 2024-02-09 Christine Wan Shean Liew, Noorliza Karia
Purpose Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research on halal cosmetics is fragmented, potentially impeding the field’s advancement when challenged with conflicting viewpoints and limited replications. Therefore, this paper aims to address the knowledge gap by conducting
-
What determines the adoption of Islamic finance products in a non-Islamic country? Empirical evidence from Cameroonian small- and medium-sized enterprises Journal of Islamic Marketing Pub Date : 2024-02-06 Ali Haruna, Honoré Tekam Oumbé, Armand Mboutchouang Kountchou
Purpose The purpose of this paper is to examine the adoption of Islamic finance products (murabaha, musharakah, mudarabah, salam, ijara, istisna and Qard Hassan) by small and medium-sized enterprises (SMEs) in Cameroon, a non-Islamic Sub-Saharan African country. Design/methodology/approach It used primary data collected from a cross-section of 1,358 SMEs in eight regions of Cameroon using self-administered
-
Investigating consumers’ reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal) Journal of Islamic Marketing Pub Date : 2024-01-31 Eiman Negm
Purpose This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents. Design/methodology/approach The quantitative research approach was used to assess the women-empowerment and gender-stereotypical advertising on consumers’ attitudes and purchase intentions, explicating the most effective approach in marketing
-
Islamic teachings and environmental corporate social responsibility in Bangladesh: a mixed-methods research approach Journal of Islamic Marketing Pub Date : 2024-01-25 Ayesha Akter Sumi, Saif Ahmed, Syed Shah Alam
Purpose This study aims to examine the impact of Islamic teachings on environmental corporate social responsibility (CSR) practices in Bangladesh, a country where Islamic principles are profoundly influential. Design/methodology/approach Using a mixed-methods research approach (quantitative study with close-ended questionnaire and qualitative study with semistructure interview), this study aims to
-
The effect of the board of directors on financial performance and the existence of risk management as an intervening variable Journal of Islamic Marketing Pub Date : 2024-01-15 Sami R.M. Musallam
Purpose This study aims to analyze the effect of the board of directors on financial performance, either directly or indirectly, through the existence of risk management after the issuance of the Palestinian Code on Corporate Governance in Palestine. Design/methodology/approach This study uses a panel data of 31 Palestinian listed companies from 2010 to 2016. It also uses structural equation modeling
-
The current state of published literature on halal tourism and hospitality: a bibliometric review Journal of Islamic Marketing Pub Date : 2024-01-09 Mohamed Battour, Ririn Tri Ratnasari, Aidi Ahmi, Raditya Sukmana, Achsania Hendratmi
Purpose This study aims to present the current state of published literature concerning halal tourism and hospitality studies. Design/methodology/approach This research discovered 314 Scopus documents from 2003 until 2023 regarding existing studies related to this field. The present study then used a bibliometric analysis of this data set. The present research analysed the documents' bibliographical
-
Inside out. Social media videos and destination branding. Neuromarketing using EEG technique Journal of Islamic Marketing Pub Date : 2024-01-01 Muhammad Faisal Shahzad, Jingbo Yuan, Farrah Arif, Abdul Waheed
Purpose This study aims to investigate the effectiveness of two types of social media videos used for destination image development: induced/commercial-oriented content and organic content (where content is made without commercial interest, such as vlogs classified as user-generated content). Design/methodology/approach Experimental research using “Emotive EEG” (electroencephalogram) in a controlled
-
Muslim travellers: a bibliometric analysis Journal of Islamic Marketing Pub Date : 2024-01-01 Syadiyah Abdul Shukor, Uraiporn Kattiyapornpong
Purpose This study aims to provide an insight into research related to Muslim travellers in the past 42 years. Design/methodology/approach Using 342 articles collected from the Scopus database from 1981 to 2023, this study adopted the Bibliometrix in RStudio package and Biblioshiny Web application to analyse the research on Muslim travellers in two main categories: overview and intellectual structures
-
Is halal tourism taking off in OIC and non-OIC countries? A systematic study of published research Journal of Islamic Marketing Pub Date : 2023-12-25 Asad Mohsin, Helena Rodrigues, Daniela Penela, Ana Luz
Purpose The purpose of this study is to systematically examine and compare the growth of halal tourism and hospitality in OIC and non-OIC countries based on published literature. Design/methodology/approach A critical systematic review of 154 academic papers published in the last decade involving halal tourism in OIC and non-OIC countries constituted the sample for this study. The study uses an integrated
-
Love thinketh no evil: mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking Journal of Islamic Marketing Pub Date : 2023-12-20 David Amani
Purpose This study aims to develop and test a research model that explores the empirical relationship between consumer religiosity, brand love and consumer forgiveness. Its objective was to enhance our understanding of the mechanisms that can influence consumers to extend forgiveness to brands in the context of Islamic banking in Tanzania. Design/methodology/approach The study used a quantitative cross-sectional
-
A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention Journal of Islamic Marketing Pub Date : 2023-12-19 Roni Andespa, Yulia Hendri Yeni, Yudi Fernando, Dessy Kurnia Sari
Purpose This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In addition, it also explores the relationship model between the previously studied determining factors and the customer’s Sharia compliance behaviour. Design/methodology/approach This study used a bibliometric–systematic literature
-
How do muzakki pay professional zakat? (the qualitative inquiries using the Bloom model) Journal of Islamic Marketing Pub Date : 2023-10-09 Safwan Kamal, Izra Berakon, Abdul Hamid, Zainal Muttaqin
Purpose Previous studies described the professional zakat had been limited. Generally, the past authors conducted a quantitative method with general results and did not focus on the behaviour of people who pay the professional zakat. As a result, the purpose of this study is to provide a comprehensive understanding of how the general public can pay their zakat using Bloom’s theory. Design/methodology/approach
-
The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia-law tourism destination perspectives Journal of Islamic Marketing Pub Date : 2023-10-03 Dina Hariani, Mohd Hafiz Hanafiah
Purpose This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism destination. Design/methodology/approach This study adopted the qualitative research method and used in-depth interviews with purposively selected 13 Halal tourism stakeholders in Aceh. Findings This study found that the Indonesian
-
Assessment and risk mitigation on halal meat supply chain using fuzzy best-worst method (BWM) and risk mitigation number (RMN) Journal of Islamic Marketing Pub Date : 2023-09-20 Ilyas Masudin, Putri Elma Zuliana, Dana Marsetiya Utama, Dian Palupi Restuputri
Purpose The purpose of this study is to identify the risks that exist in halal meat supply chain activities and to carry out a risk assessment using the fuzzy best-worst method (FBWM) along with mitigating risks using the risk mitigation number (RMN). Design/methodology/approach The method used is to collect several literature reviews related to the halal meat supply chain, which has information relevant
-
Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: evidence from Gulf countries Journal of Islamic Marketing Pub Date : 2023-09-06 Maha Al Balushi, Mirza Mohammad Didarul Alam, Adam Mohamed Ali Fadlalla
Purpose This study aims to assess both internal and external factors that impact consumer attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More specifically, this study examines the impact of integrity, brand consciousness, performance risk and social risk on the attitude and in turn on the purchase intention of consumers towards non-deceptive counterfeits. Desig
-
Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies Journal of Islamic Marketing Pub Date : 2023-09-04 Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidh
Purpose This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key drivers of this research include analysing, anticipating and providing recommendations to reinvigorate the marketing and promotional strategies of the UAE Islamic
-
Fostering innovation capability and sustainable innovation in halal industry: the role of halal entrepreneurs’ success Journal of Islamic Marketing Pub Date : 2023-09-01 Mohamed Salaheldeen, Mohamed Battour
Purpose This study aims to conceptualize and investigate the relationships between halal entrepreneurial success, innovation capability and sustainable innovation in the halal industry. Design/methodology/approach Both integrative and generative approaches are combined to move forward from the literature to a theoretical contribution. The paper presents a model that relates halal entrepreneurial success
-
Investigating the impact of service leaders’ competencies, organisational service orientation, network capabilities, and perceived service quality on Umrah travel agencies’ performance Journal of Islamic Marketing Pub Date : 2023-08-31 Diin Fitri Ande, Sari Wahyuni, Ratih Dyah Kusumastuti
Purpose This study aims to fill several gaps in the literature. First, it examines the Umrah industry from the supply side, investigating the pivotal factors for travel agencies’ performance. Second, it empirically investigates service leaders’ competencies specific to the hospital and tourism industry. Third, it clarifies whether there is a direct impact of organisational service orientation on business
-
Experiential marketing and Islamic branding: a new perspective on college decision in Islamic higher education Journal of Islamic Marketing Pub Date : 2023-08-31 Rita Ambarwati, Dewi Komala Sari
Purpose This study aims to determine the effect of Islamic branding, experiential marketing and word of mouth on college decisions and to find marketing strategies through strengthening Islamic branding based on experiential marketing to increase the number of students at Muhammadiyah-Aisyiyah Higher Education. Design/methodology/approach This study used a quantitative method, with data collection
-
Religious tourism scholarship: current state and future research directions Journal of Islamic Marketing Pub Date : 2023-08-31 Ramphul Ohlan, Anshu Ohlan
Purpose This study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism. Design/methodology/approach The most common themes evolving in the religious tourism research field are figured out by conducting keyword and trend analyses using the bibliographic data collected from 988 research articles published in Social Science Citation-indexed
-
Factors influencing halal tourism destinations revisit intentions among Muslim travelers of Bangladesh: the mediating role of emotional attachments Journal of Islamic Marketing Pub Date : 2023-08-30 Abdulla Al-Towfiq Hasan
Purpose This study aims to investigate factors and their impacts on halal tourism destinations revisit intentions among Muslim travelers, and explore the mediating effects of emotional attachments between halal social environments, halal food and beverages, halal services and halal tourism destinations revisit intentions. Design/methodology/approach Based on review of literatures, and by distributing
-
Investigating LOHAS for Muslim customers segment: does Islamic religiosity matter? Journal of Islamic Marketing Pub Date : 2023-08-21 Ali Mursid
Purpose The growing number of Muslim consumers pursuing a lifestyle of health and sustainability (LOHAS) under the conditions of the COVID-19 pandemic is interesting to assess; however, existing research focusing on this topic remains scarce. This study aims to address the research gaps and add to the body of knowledge from previous literature related to Islamic religiosity, environmental knowledge
-
The effect of Islamic attributes, destination image, scepticism, perceived value and halal awareness on the intention to engage in Muslim-friendly travel Journal of Islamic Marketing Pub Date : 2023-08-18 Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani, Tri Mulyani Sunarharum
Purpose This study aims to empirically test the influence of pull factors on the intention to engage in Muslim-friendly travel. This study proposes a distinct path between Islamic attributes and emotional value and scepticism, along with destination image and its functional value. This study also proposes the role of halal awareness in moderating the relationship between Islamic attributes and scepticism
-
A bibliometric and visualization analysis of Islamic fund management research Journal of Islamic Marketing Pub Date : 2023-08-14 Maizaitulaidawati Md Husin, Shahab Aziz, Mehwish Iqbal
Purpose This paper aims to provide bibliometric data from previously published research in Islamic fund management. Several categories, such as the most influential authors, the keywords and themes of the previously published research, were analyzed. Also, this paper provides a rigorous background for Islamic mutual funds research by synthesizing and reviewing the content of the previously published
-
Analysis on the determinant of millennials’ zakat payment through digital platform in Indonesia: a multinomial logistic approach Journal of Islamic Marketing Pub Date : 2023-08-07 Irfan Syauqi Beik, Laily Dwi Arsyianti, Novita Permatasari
Purpose Digital technology has been widely applied in zakat collection. Millennials, who are now dominating the productive phase and at their peak carrier path, are the potential target for zakat collection as their number reached 31.3% of the Indonesian population. On the other hand, public and private zakat institutions have attempted to optimize the country’s zakat potential, reaching 233.6tn rupiahs
-
Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework Journal of Islamic Marketing Pub Date : 2023-07-21 Yudha Dwi Nugraha, Suliyanto , Rezi Muhamad Taufik Permana, Azib , Deno Hadiarti
Purpose The purpose of this study is to investigate the impulsive purchase of Generation Z of Muslim women on TikTok Shop. The primary attention in this stimulation investigation drives the impulsive buying between the Generation Z of Muslim women customers in Indonesia. This study provides valuable concept to help a company or cosmetic brand grow the marketing strategy for stimulating impulsive behaviour
-
Instrument validation of the consumers’ religio-spiritual insights in context of advertising during religious festivals Journal of Islamic Marketing Pub Date : 2023-07-20 Junaid Ansari, Syed Irfan Hyder
Purpose This paper aims to understand the religio-spiritual insights of the consumers and investigate their relationship with the consumers’ attitude towards advertising and its antecedents. Religious festivals, such as Ramadan, are celebrated with high religio-spiritual contemplations, which are often targeted by intensive marketing campaigns. During these religious festivals, consumers’ attitude
-
Tayyiban in halal food production: a systematic literature review Journal of Islamic Marketing Pub Date : 2023-07-06 Hawwa Abdul Mokti, Nor Azzah Kamri, Mohd Abd Wahab Fatoni Mohd Balwi
Purpose The purpose of this study is to examine and review tayyiban indicators in the context of halal food production. In Islam, food produced or manufactured must be halal and tayyiban. Even though both halal and tayyiban are always mentioned together in the Quran, the halal aspect is highlighted more than tayyiban. The discussion of tayyiban’s indicators is still vague. Design/methodology/approach
-
Religiosity and purchase intention: an Islamic apparel brand personality perspective Journal of Islamic Marketing Pub Date : 2023-07-04 Rana M. Zaki, Reham I. Elseidi
Purpose The aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP, attitude (ATT), subjective norms (SN) and purchase intention (PI) are influenced by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of
-
Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image Journal of Islamic Marketing Pub Date : 2023-07-04 Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary, Maha Mohammed Yusr
Purpose It is widely evident that trust and commitment are important pillars for strengthening the relationship between financial service firms and their customers. However, it has not been explored how the service quality, perceived cost and role of agents are important for financial service firms. To overcome this gap, this study aims to investigate the role of service quality, perceived cost and
-
Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment Journal of Islamic Marketing Pub Date : 2023-06-28 Sahat Aditua Fandhitya Silalahi
Purpose This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products in a Muslim-majority environment by involving attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC) as the antecedents. Design/methodology/approach A self-administered survey was conducted with
-
Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country Journal of Islamic Marketing Pub Date : 2023-06-15 Keni Keni, Nicholas Wilson, Ai Ping Teoh
Purpose This study aims to determine the impact of attitude toward content creators, subjective norm and perceived content quality in affecting people’s intention and behavior to watch videos posted on YouTube in Indonesia. Design/methodology/approach Using questionnaire, data from the total of 112 individuals living in Indonesia were gathered in this study, and these respondents are individuals who
-
Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method Journal of Islamic Marketing Pub Date : 2023-06-13 Sajad Farokhi, Farshid Namamian, Ali Asghari Sarem, Tohfe Ghobadi Lamuki
Purpose This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry. Design/methodology/approach This study uses the inductive–deductive approach for data collection. Field (interviews) and library (articles, books and theses) methods have been used for data collection. After determining the research variables, content analysis units (theme