样式: 排序: IF: - GO 导出 标记为已读
-
Integrating of FDI, institutions, ICT and logistics for promoting domestic entrepreneurship: evidence from fsQCA Journal of Research in Marketing and Entrepreneurship Pub Date : 2024-03-06 Tien Dung Luu, Thuy Tien Huynh, Tuan Thanh Phung
Purpose This paper aims to assess the relationships between foreign direct investment (FDI) and domestic entrepreneurship (DE) with the moderating role of formal institutions (FI), logistics and information communication technology (ICT) capacities. Design/methodology/approach The study is based on unbalanced panel data of 53 countries from 2006 to 2020 at different stages of development, using a fuzzy-set
-
Mediating effect of absorptive capacity on the relationship between knowledge sharing and entrepreneurial orientation and the moderating role of opportunity recognition Journal of Research in Marketing and Entrepreneurship Pub Date : 2024-01-18 Lahcene Makhloufi, Abderrazak Ahmed Laghouag, Alhussain Ali Sahli
Purpose Knowledge sharing enables a firm’s absorptive capacity to reconfigure its dynamic capabilities to sense, track and recognise embryonic business opportunities. Entrepreneurial opportunity recognition triggers entrepreneurs to invest in and upgrade their knowledge practices to improve entrepreneurial performance. This study aims to examine the relationship between knowledge sharing and absorptive
-
The promise of entrepreneurship ecosystems: a conceptual model for black American entrepreneurs Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-11-21 Vickie Cox Edmondson, Mostaque A. Zebal, Faye Hall Jackson, Mohammad A. Bhuiyan, Jack Crumbly
Purpose The purpose of this paper is to set forth a conceptual model describing the actors and roles in ecosystems created to enable productive black entrepreneurship in the USA. Design/methodology/approach This paper provides a systematic literature review of entrepreneurship ecosystems. It further leverages such literature review by using an autoethnographic approach recommended by Guyotte and Kochacka
-
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-11-09 Linden Dalecki
Purpose After reviewing the literature focused on real-world course–client marketing projects as well as the literature regarding teaching entrepreneurial marketing (EM), the current paper assesses a census population (N = 106) of course–client projects selected by the current author via Riipen – an online course–project matching hub – for marketing courses taught from Spring 2018 through Spring 2023
-
How to flourish under constraints: imitation or innovation? The mediation role of innovation and absorptive capacity on firm performance Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-11-06 Mojtaba Azhdary Moghadam, Mohsen Akbari, Gholamreza Mahfoozi, Mahyar Mohaghegh Montazeri
Purpose The purpose of this study is to simultaneously investigate a comprehensive analysis of the extent to which strategic orientations, namely, imitation and innovation orientations, and knowledge management affect firm performance. Design/methodology/approach Drawing on the theoretical frameworks of the resource-based view and dynamic capability theory, this scholarly inquiry has proposed a comprehensive
-
Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-11-03 Abrar Ali Saiyed, Ateeque Shaikh, Suruchika Gupta
Purpose The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation and implementation of conventional businesses and those of craft-based microenterprises with a specific focus on the context of emerging markets, particularly India. Design/methodology/approach
-
Short video marketing strategy: evidence from successful entrepreneurs on TikTok Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-10-30 Huan Chen, Dalong Ma, Bhakti Sharma
Purpose This study aims to delve into entrepreneurs’ perceptions and interpretations of short video marketing on TikTok. Design/methodology/approach In light of the study’s exploratory nature, a qualitative approach was used. The authors conducted in-depth interviews with 17 entrepreneurs to uncover their insights on short video marketing via TikTok. Data analysis was carried out using thematic analysis
-
Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-10-16 Luca A. Breit, Christine K. Volkmann
Purpose The developing field of entrepreneurial marketing reflects input from both marketing and entrepreneurship. Since the early 1980s, it has evolved heterogeneously, without a coherent theory, leading to complex scholarly views. Therefore, this literature review aims to shed light on the recent developments, reveal various research perspectives related to entrepreneurial marketing and derive future
-
Life after digital displacement: analog entrepreneurship and the revitalization of legacy technologies Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-10-03 Philip T. Roundy, Mark A. Bayer
Purpose Research at the interface of marketing and entrepreneurship has emphasized digital entrepreneurship and how entrepreneurs pursue business opportunities centered on new technologies. However, a different type of entrepreneurship focused on opportunities involving consumers’ (re)adoption of displaced analog technologies when digital alternatives are dominant – analog entrepreneurship – is a trend
-
The impact of marketing modification on the performance of food processing SMEs in Ghana Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-06-27 Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi
Purpose The purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory. Design/methodology/approach This study employed a survey method to collect data from 225 food processing small- and medium-sized enterprises (SMEs) on the Ghana Enterprise Agency (GEA) registered list in the Eastern Region of
-
A systematic literature review of startup survival and future research agenda Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-06-13 Mohd Azeem, Ashu Khanna
Purpose This paper aims to provide a brief review of the work on startup survival and a conceptual framework of factors influencing a startup firm’s survival. In addition, it lists significant gaps and recommends avenues for future research. Design/methodology/approach This paper conducted a systematic literature review of peer-reviewed journal articles indexed in Scopus, Web of Science and EBSCO databases
-
Development and validation of an individual entrepreneurial potential new measurement scale Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-05-19 Akilimali Ndatabaye Ephrem, McEdward Murimbika
Purpose As good as existing measurements of entrepreneurial potential (EP) may appear in the literature, they are fragmented, suffer from the lack of theory integration and clarity, are inadequately specified and assessed and the dimensions are unordered by importance. These limitations of EP metrics have hindered entrepreneurial practice and theory advancement. There is a risk of atomistic evolution
-
Role of entrepreneurial resilience in SMEs to promote marketing and entrepreneurship amid Covid19 challenges Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-04-20 Mallika Devi Pathak, Brajaballav Kar, Rashmi Ranjan Panigrahi, Avinash K. Shrivastava
Purpose Resilient firms are more likely to survive crisis. This paper aims to investigate the resilient behavior displayed by small and medium enterprise (SME) owners in the pandemic context and the sequence of antecedents leading to resilient behavior. Design/methodology/approach Seven SME owners, from different business sectors, were interviewed twice in 8 months, to assess their actions and underlying
-
Firm selection for government venture capital funding to youth tech-based startups Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-04-12 Lalit Sharma
Purpose The purpose of the study is to review and understand firm selection mechanism involved in government venture capital (GVC) funding and identify key factors influencing selection of tech-based firms for GVC funding. Design/methodology/approach This paper is based on real-time methodology. The data was generated from interviews of 60 young applicants, who applied for startup funding, and analyzed
-
Entrepreneurial orientation and SMEs performance in an emerging economy: the mediating role of absorptive capacity Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-04-07 Mohammed Awad Alshahrani, Mohammad Asif Salam
Purpose The purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity (AC) in small and medium enterprises (SMEs) in the Kingdom of Saudi Arabia (KSA) as an emerging economy. Design/methodology/approach This paper used a quantitative research design. Data was collected using a self-administered
-
Socio-cultural elements of the Marwari business community in India Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-03-28 Nihar Amoncar, Paul Agu Igwe, Nnamdi Madichie
Purpose The purpose of this study is to explore the elements of the Marwari business community’s sociocultural context, which influence entrepreneurial behaviour. The entrepreneurial behaviour of the Marwari community is interrogated in the context of the wider indigenous entrepreneurship literature. Design/methodology/approach The study adopts a qualitative approach in exploring the thoughts, feelings
-
A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-03-24 Tayyab Amjad, Michael M. Dent, Nur Naha Abu Mansor
Purpose The entrepreneurial marketing (EM) literature has grown rapidly during the last decade, yet much is left undiscovered. This paper aims to conduct a bibliometric analysis and text mining of the EM domain to provide trends in previous EM research to address this issue. Future avenues for EM research are provided. Design/methodology/approach Using the Scopus database, a bibliometric analysis and
-
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-03-20 Mohammad Iqbal, Mukhammad Kholid Mawardi, Brillyanes Sanawiri, Rizal Alfisyahr, Ina Syarifah
Purpose This study aims to investigate the ways that human capital influences the strategic orientation variables entrepreneurial orientation (EO) and market orientation (MO), which ultimately leverage the firm performance of small and medium enterprises (SMEs) in Indonesia. Design/methodology/approach This study used a quantitative method with a total of 274 SMEs in the Regency of Gresik, East Java
-
Are social chameleons prone to entrepreneurship? Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-02-28 Saïd Aboubaker Ettis
Purpose People differ in the extent to which they dispositionally monitor their projected images, expressive behavior and self-presentation according to the contingencies of the situations. Building on Snyder’s self-monitoring theory, this paper aims to assess the influences of self-monitoring on entrepreneurial intention and explain the process responsible for these effects. Because high self-monitors
-
Linking marketing imperfections to sustainable entrepreneurial prospects and sustainability: the case of Indian medicinal and aromatic plants businesses Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-02-28 Pramod Chandra
Purpose Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal and aromatic plant (MAP) resources to optimize the benefits derived from their existing MAP business and address its marketing imperfections
-
Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-02-28 Dale T. Eesley, Yukti Sharma, Ramendra Singh, Birud Sindhav
Purpose Entrepreneurship literature recognizes the founder’s involvement as a salient factor in determining the success of startups. Nevertheless, its role in conjunction with the marketing roles of founders has been relatively unexplored. Very little is known about how founder’s involvement in marketing tasks (i.e. developing products, sales and customers) helps attain success in early startups. To
-
Positioning in SMEs: entrepreneurs’ perceptions and strategies Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-02-16 Peter Fluhrer, Taiga Brahm
Purpose The concept of positioning is fundamental to how a company approaches and succeeds in a market. Despite a growing body of literature on positioning, existing research has focused mainly on larger companies and brands. This paper aims to apply the concept of positioning to small- and medium-sized enterprises (SME) companies to explore how SME entrepreneurs understand and approach the positioning
-
Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-02-02 Ian Fillis, Kim Lehman, Mark Wickham
Purpose The purpose of this paper is to assess the notion of art as a product. This paper develops a detailed understanding of how established visual artists engage with the notion in their art making and market interactions, drawing insight from the longitudinal debate on the essence of art, including its connection with entrepreneurial marketing. Design/methodology/approach The authors uses a conceptual
-
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment Journal of Research in Marketing and Entrepreneurship Pub Date : 2023-01-12 Uttam Chakraborty, Santosh Kumar Biswal
Purpose The use of social media is becoming increasingly important for entrepreneurial marketing as a way to gain psychological empowerment through female entrepreneurship. The participation of female entrepreneurs on social media has witnessed an increasing trend. The purpose of this study is to understand the impact of social media participation on female entrepreneurs towards digital entrepreneurship
-
The power of language to influence people: Mary Kay Ash the entrepreneur Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-23 Victoria Crittenden, William Crittenden
Purpose As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while simultaneously legendary, the overall purpose of this paper is to explore the role of Mary Kay Ash as an influential entrepreneur. This research responds to the call by Cogliser and Brigham (2004) for an increased understanding
-
Networking as an entrepreneurial marketing tool: the link between effectuation and word of mouth Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-23 Sebastian Robledo, John Eider Vasquez, Néstor Darío Duque3-Méndez, Veronica Duque-Uribe
Purpose Effectuation has received increased attention in the field of entrepreneurship. However, previous studies have focused on performance rather than on networking and word-of-mouth (WOM) marketing. Therefore, the purpose of this study is to understand the mediating effect of networking on the relationship between effectuation and WOM marketing. Design/methodology/approach This study used partial
-
Review on entrepreneurial orientation, economic stimulus packages, differentiation strategy and SME performance in Malaysia during the COVID-19 pandemic Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-19 Natalia Inani Norsalehe, Aida Idris
Purpose The study aims to establish and conceptualise entrepreneurial orientation (EO) as a key construct that positively influences small and medium-sized enterprises (SMEs) performance. In this paper, a conceptual framework was developed, and three research propositions were outlined: EO (innovativeness, proactiveness and risk-taking) positively influences SME performance; the economic stimulus packages
-
Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-13 Elena Dowin Kennedy, Alisha Blakeney Horky, Ethan Kaufmann
Purpose The purpose of this paper is to examine how small and medium enterprises (SMEs) within an entrepreneurial community engage in cross-promotion on social media via Facebook. This paper specifically examines how SME community members leverage their horizontal and vertical ties to generate publicity, improve brand perceptions and drive traffic to themselves or community events. Design/methodology/approach
-
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-08 Christian Rudeloff, Julius Damms
Purpose Drawing on the example of car manufacturer Tesla and its early investor Elon Musk, the purpose of this paper is to explore the connection between the personal communication activities of influential entrepreneurs on social media, the emergence of parasocial interactions (PSIs) and the related communication outcomes for the company. Design/methodology/approach This paper conducted an online
-
Dark, darker, social media: dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-12-06 Alina Sawy, Dieter Bögenhold
Purpose Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of social media can lead to dark and negative consequences. This aspect has received less attention in the literature so far. The purpose of this study is to advice entrepreneurial practitioners to balance the sides of pros
-
Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-11-28 Kwame Adom, Louis Numelio Tettey, George Acheampong
Purpose Relationship marketing (RM) has rarely been applied to micro-, small- and medium-sized enterprises (MSMEs) in the informal economy (IE). Thus, this study aims to explore the RM strategy of service rendering micro-enterprises in the IE of a sub-Saharan African country like Ghana. Design/methodology/approach This study used a qualitative research approach using a multiple case study design, semi-structured
-
Marketing and performance in small firms: the role of networking Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-11-24 Aodheen McCartan
Purpose The purpose of the paper is to advance knowledge of small firm performance by explicating how networking helps small firms carry out marketing and perform better. Design/methodology/approach An online survey of small firm owner-managers in a regional economy of the UK was executed. Hypotheses were tested including the proposition that networking proactiveness moderates the relationship between
-
Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-11-10 Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna Andrango
Purpose Associated with status, excess and wastefulness, the consumption of luxury is perceived as the antithesis to sustainable development. Entrepreneurs create business cases to mediate positive sustainability changes, which transform markets and institutional arrangements. The purpose of this paper is to propose the concept of value-in-impact as an interface concept to integrate perspectives from
-
The role of internal market orientation on the adoption of external market orientation in retail banking Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-11-03 Mostaque A. Zebal, Taimur R. Sharif, Jack Crumbly, Anushe Zebal
Purpose The purpose of this study was to investigate the role of internal market orientation on the adoption of external market orientation among the retail banks in the United Arab Emirates (UAE). This study adds to the previous research regarding external market orientation. It also develops an empirical model on the basis of the results. Design/methodology/approach This study used a self-administered
-
Discovering ethnic minority business research directions using text mining and topic modelling Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-10-11 Sérgio Moro, Guilherme Pires, Paulo Rita, Paulo Cortez, Ricardo F. Ramos
Purpose This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context. Design/methodology/approach An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic
-
Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-10-10 Jabir Ali, Zakia Jabeen, Muqbil Burhan
Purpose This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India. Design/methodology/approach This study is based on the Adult Population Survey of Global Entrepreneurship Monitor covering 4,000 respondents on their characteristics, perception and attitude toward entrepreneurship and intention of individuals
-
Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-09-26 Esi Elliot, Robert Spencer Smith, Pelin Bicen
Purpose The purpose of this paper is to explore and understand how Chambers of Commerce enhance networking among ethnic small businesses and enable the co-creation of value. This study contributes to extant research through the emergence of the concept of cultural networking competence. This study highlights how Chambers of Commerce in the USA ensures the continuation, growth and replication of ethnic
-
The effectiveness of founder signals and firm performance during the IPO process Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-09-23 Tera L. Galloway, Douglas R. Miller
Purpose This paper aims to examine the impact of a firm’s governance characteristics on the signals released during the initial public offering (IPO) process. This paper focuses on the role of the firm’s founder and how different signals convey or diminish agency issues of adverse selection and moral hazard prior to IPO. This study also explores the performance impact (underpricing) of firm founder
-
Marketing first? The role of marketing capability in SME growth Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-09-14 Sanna Joensuu-Salo, Anmari Viljamaa, Emilia Kangas
Purpose This paper aims to examine the growth rates of small- and medium-sized enterprises (SMEs) over a three-year period, the relationship between firm size and firm growth in the context of SMEs, and the effect of marketing capability (MC) on firm growth and how it relates to firm size. The theoretical framework is based on the resource-based view and dynamic capabilities. Design/methodology/approach
-
The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-09-12 Julia Woehler, Cornelia Ernst
Purpose Existing literature shows that marketing capabilities of new ventures are critical success factors affecting venture capital funding, startup performance and business failure. The purpose of this study is to investigate whether venture capitalists reward extensive marketing strategies in their startup valuation and whether the marketing mix planning and early strategies on customer orientation
-
Marketing/entrepreneurship interface research priorities (2023–2026) Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-08-22 Nasser Alqahtani, Can Uslay
Purpose To update the research priorities, this study aims to propose a roadmap to researchers who are interested in the marketing/entrepreneurship interface (MEI) and stimulate research by providing an agenda through a synthesis of the collective wisdom of the scholars in the field. Design/methodology/approach A-multi-stage data collection using questionnaires and interviews is used in this study
-
Using digital communications to manage the farmers’ market brand image Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-08-18 Benjamin Garner
Purpose The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication efforts to promote farmers’ market products through email marketing. This analysis also revealed the positive and negative brand images that the e-newsletter
-
Creative entrepreneurship, urban transformation and the (Baltic) triangle model Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-08-16 Nicholas Wise, Özge Gökbulut Özdemir, Ian Fillis
Purpose While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices are extending their role and position in the economy and in urban areas undergoing transformation. The purpose of this paper is to contribute to that literature by generating a model that links creative entrepreneurship
-
The role of cognitive and demographic profile of future managers on product elimination decisions Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-07-20 Hooman Estelami, Mohammad G. Nejad
Purpose The purpose of this research is to determine how managers’ decisions to discontinue products may be affected by their cognitive and demographic characteristics. Research in product management and entrepreneurship has primarily focused on the introduction of innovations and the marketing of emerging and existing products in the marketplace. Considerably less research has focused on product elimination
-
Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-06-21 Stephen Oduro
Purpose Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana. Design/methodology/approach A quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural
-
Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-06-10 Mohammad Talari, Mina Khoshroo
Purpose The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer goods (FMCGs) firms. Design/methodology/approach To test the research hypotheses, a model was designed and tested on 124 chief executive
-
Value co-creation and performance within Brazilian innovation environments Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-05-31 Gustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina Bohnenberger
Purpose This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance. Design/methodology/approach A qualitative and quantitative multi-method study was carried out with the management
-
The farm-based entrepreneur’s marketing mix: a case study from the local food sector Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-04-22 Stine Alm Hersleth, Elin Kubberød, Antje Gonera
Purpose This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but it is not known how entrepreneurs work to position their products in the marketplace. By expanding on the research of farm-based entrepreneurship and entrepreneurial marketing (EM), this study explores the entrepreneurial
-
Drivers of social entrepreneurial intentions of Palestinian refugees in Lebanon Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-03-30 Samia Mahmoud Abou Chakra, Hussein Al Jardali
Purpose This paper aims to examine the impact of the three institutional environment dimensions: regulatory, cognitive and normative on the development of social entrepreneurial intentions of Palestinian refugees in Lebanon. Design/methodology/approach This paper follows the mixed-method methodology. Semistructured interviews were first conducted to collect primary data from 17 respondents from the
-
Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-03-17 Sihem Ben Saad, Fatma Choura
Purpose The rapid progress of information and communication technologies enables business creators to access a wide variety of tools. These tools facilitate electronic exchanges and interactions with customers and companies. The purpose of this study is to test and compare the effectiveness of two virtual reality technologies, the avatar and anthropomorphic virtual agents, on consumers’ psychological
-
Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-03-15 Elisabete Sá, Minoo Farhangmehr, José Carlos Pinho, Sally Dibb
Purpose This paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the distinct entrepreneurial marketing process and mix resulting from the entrepreneurs’ decision-making process. Design/methodology/approach Using the critical incident technique, the study analyzes 146 marketing decisions made by
-
Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-02-04 Muhammad Dharma Tuah Putra Nasution, Endang Sulistya Rini, Yeni Absah, Beby Karina Fawzeea Sembiring
Purpose This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB). Design/methodology/approach The quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business
-
Factors influence performance of B2B SMEs of emerging economies: view of owner-manager Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-01-21 Amber Sayal, Saikat Banerjee
Purpose Small and medium enterprises (SMEs) of emerging economies play a key role in driving a country’s economic development. Business-to-business (B2B) SMEs of emerging economies play a key role in driving a country’s economic development. Past researchers have recognized that such impacts are simply magnified by B2B entrepreneurs. However, the performance of B2B SMEs and the contributory factors
-
The impact of marginalization on entrepreneurs’ online presence and firm performance Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-01-14 Nicole R. Fuller, McDowell Porter, Elyria A. Kemp
Purpose This study aims to examine the relationship between marginalization, Web presence and firm performance for small- and medium-sized enterprises (SMEs). Design/methodology/approach This study relies upon interviews and surveys of managers and/or owners of SMEs. Using confirmatory factor analysis and structural equation modeling, the authors tested an integrated model of the relationship between
-
Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation? Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-12-17 Alaeddin Ahmad, Manar Mousa AlMallah, Majd AbedRabbo
Purpose This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets. It examines a comprehensive model for the effect of eWOM dimensions (including Content, Intensity, Positive Valence and Negative Valence) on the diffusion of innovations. Thus, it provides new insights on how entrepreneurial
-
The impact of Covid-19 pandemic on small businesses in tourism and hospitality industry in Malaysia Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-10-28 Sara Abhari, Alireza Jalali, Mastura Jaafar, Reza Tajaddini
Purpose This paper aims to investigate the economic impacts of the current coronavirus disease, which is globally known as (COVID-19) pandemic, on small businesses in the tourism and hospitality industry, including food and beverages (F&B) industries in Malaysia during and after the enforcement of the Movement Control Order (MCO) and conditional (CMCO) with the emergence of new business models. De
-
Artist jewelry designer entrepreneurship: does it only glitter or is it also gold? Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-09-08 Amélia Brandão, Sílvia Ramos, Mahesh Gadekar
Purpose Creative entrepreneurship has contributed to economic development of regions and countries and have become models for the countries in the Western world. Jewelry designer entrepreneurs are one of the contributors toward creative economy for their role in economic prosperity. This article aims to investigate brand-building efforts of jewelry designer entrepreneurs. This study also aims to explore
-
Entrepreneurial and market orientation interactive effects on SME performance within transitional economies Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-09-10 Robert Zacca, Saad Alhoqail
Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within transitional economies. Design/methodology/approach The paper suggests links between the EO and MO concepts and develops propositions informed
-
Profiting from innovation in the aftermath of an economic crisis Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-09-06 Ulrich Lichtenthaler
Purpose The aim of this paper is to present systematically a variety of benefits from innovating in response to an economic crisis. Design/methodology/approach This is a conceptual paper that draws on prior conceptual and empirical studies, especially the innovation-based view of firm performance. Findings Many firms have cut their innovation expenditures in response to the COVID-19 crisis. However
-
Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda Journal of Research in Marketing and Entrepreneurship Pub Date : 2021-09-16 João M. Lopes, Rozélia Laurett, Hélder Antunes, José Oliveira
Purpose The purpose of this paper is to identify the state of the art on publications related to “Business Marketing” over the past 10 years (2010–2020) and available in the SCOPUS database. Design/methodology/approach In this research, a bibliometric study on entrepreneurial marketing (EM) was performed. The articles were selected from the SCOPUS database and dated from January 1, 2010 to July 11