-
Operational control and international joint venture (IJV): A systematic review and future research agenda Journal of Marketing Channels Pub Date : 2023-12-09 Anurag Chaturvedi, Meeta Dasgupta
The intent of the current research is to put forward a set of research areas for recognizing the implications of operational control in an international joint venture’s’ (IJV) sustenance and growth...
-
Relationship marketing variation in multidyadic industrial channels with component supplier specification Journal of Marketing Channels Pub Date : 2023-07-19 Tereza Dean, David A. Griffith
Abstract Building strong relationships is central to the development and maintenance of effective industrial channels. However, while the relationship marketing literature is vast, our understanding of how multidyadic industrial channels impact relationship marketing models is limited. As many OEM supplier relationships are formed via component supplier specification by its industrial buyer, where
-
Key problems of interorganizational collaborations: A multi-level and temporal analysis Journal of Marketing Channels Pub Date : 2023-06-08 Émilie Bourdages
Abstract Researchers analyze interorganizational problems one at a time, at one level of analysis, and a specific point in time. Yet, interorganizational problems certainly appear in groups of interrelated problems that are nested across multiple levels of analysis and evolve over time. Moreover, analyzing problems independently hinders the ability to assess their relative importance. This study establishes
-
Rethinking customer-perceived value in business markets from an organizational perspective Journal of Marketing Channels Pub Date : 2022-10-13 Michael Kleinaltenkamp, Andreas Eggert, Vishal Kashyap, Wolfgang Ulaga
Abstract Customer-perceived value is a key concept in inter-organizational relationships. As markets and business practices have evolved, there is growing need for an updated value conceptualization that acknowledges contemporary developments and reflects the state-of-the-art of research on business markets and inter-organizational relationships. The authors identify gaps in established conceptualizations
-
How do the various components of interaction orientation affect export performance? Journal of Marketing Channels Pub Date : 2022-08-03 Brooke Reavey, Boryana V. Dimitrova, Trina Larsen Andras
Abstract Interaction orientation is a key element in modern marketing practices because it emphasizes focusing on individual customers as opposed to emphasizing customer segments. However, the majority of the literature has examined its use only in a B2C context rather than in a B2B context. Interaction orientation is comprised of several components: customer concept, interaction response capacity
-
Competitor actions, customer integration, and supply chain responsiveness: A contingency–capability-based view Journal of Marketing Channels Pub Date : 2022-07-27 Henry Ataburo, Emmanuel Kwabena Anin, Getrude Effah Ampong, Abdul Samed Muntaka
Abstract Conventional wisdom suggests that market forces such as competitor aggressiveness and competitor innovativeness induce supply chain responsiveness. However, this assertion does not only lack empirical evidence but also the mechanisms that explain the supply chain responsiveness effects of market forces are under-theorized. Drawing on the contingency–capability perspective, this research develops
-
Manufacturer returns: An empirical study Journal of Marketing Channels Pub Date : 2022-07-08 Jia Li, SunAh Kim
Abstract Manufacturer returns, or buyback, have been increasingly observed in manufacturer-retailer channels. Using proprietary contract and sales data, this study empirically examines two key questions associated with buyback: (1) why does a manufacturer offer buyback to a retailer and (2) how are a manufacturer’s buyback decisions associated with its own and a downstream retailer’s marketing strategies
-
Franchising in South Asia: Past, present, and future developments Journal of Marketing Channels Pub Date : 2020-11-19 Dildar Hussain, Marko Grünhagen, Swati Panda, Muhammad I. Hossain
Abstract This study represents a first comprehensive overview of the state-of-the-art of the franchise industry in South Asia. The development of franchising in the seven South Asian countries of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka is outlined. A systematic overview of the franchise industry and its relatively short history in the region is created for each country
-
Dealer loyalty and brand loyalty: United or divided? Journal of Marketing Channels Pub Date : 2020-11-19 Gary R. Holmes, Charles E. Pettijohn, Subhro Mitra
Abstract This study is an effort to shed light on the relationship between dealership loyalty and brand loyalty. The research questions posed in this study: What effect do dealership loyalty and brand loyalty have on consumer’s intention to switch brands? Are consumers more loyal to the dealer or to the actual brand they purchase at the dealership? An automotive dealership group located in the Midwestern
-
Marketing functions and B2C e-marketplaces: An exploratory analysis Journal of Marketing Channels Pub Date : 2020-10-07 Tobias Naujoks
Abstract Business-to-consumer e-marketplaces are an important and fast-growing distribution channel. Nevertheless, there is a lack of literature that attempts to describe and classify business-to-consumer e-marketplaces and to analyze their role in the distribution channel. This article seeks to address this deficiency and to add clarity to our understanding of these two-sided platforms. A new innovative
-
Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries Journal of Marketing Channels Pub Date : 2020-07-02 Motoi Ihara
Abstract Domestic distribution in Vietnam is characteristic of an emerging market in the beginning stages of modernization, with frequent changes in retail format, a fragmented distribution structure, and ambiguous regulations. This study uses field surveys and comparative analyses of individual enterprises in Vietnam’s toiletry products industry to identify suitable channel strategies for emerging
-
The trickle-down effect of trust in business-to-business relationships: How can a supplier ensure cooperation from multiple customers? Journal of Marketing Channels Pub Date : 2020-07-02 Sho Yuki, Katsuyoshi Takashima
Abstract Although several interfirm cooperation studies have expanded the unit of analysis from dyads to triads (networks), there is scant literature focusing on whether and how a supplier’s relationship with a customer influences its relationships with other customers. Individual relationship dyads are not isolated but interact with one another. Particularly, mutual trust in a supplier–customer relationship
-
In search of corporate governance in franchising Journal of Marketing Channels Pub Date : 2020-05-13 Christopher von Koch, Martin Ludvigsson-Wallette, Ola Nilsson
Abstract A firm’s governance structure and business model might explain the firm’s failure or success. Franchising is a business model that has not received much attention within the corporate governance (CG) literature even though it obviously brings several unique CG challenges. Therefore, we review articles at the interface of CG and franchising. We identify and thematize the literature in four
-
Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story Journal of Marketing Channels Pub Date : 2020-04-29 Chase J. Edwards, Brent L. Baker
Abstract Although marketing is commonly theorized to have originated at the dawn of exchange itself, few scholarly articles explore the history of marketing beyond this cursory recitation of the commonly accepted origin story of the field. The evolution of complex commercial exchange is presented as a natural outgrowth of the development of human society as opposed to the willful and intentional efforts
-
Measurement and metrics in omnichannel retailing Journal of Marketing Channels Pub Date : 2020-04-02 Charles A. Ingene,Lou E. Pelton
-
The paradox of diminishing returns: Measurement and metrics for valuation of B2C sales professionals Journal of Marketing Channels Pub Date : 2020-04-02 J. Ricky Fergurson
Abstract The realization of channel multiplicity is increasingly present in retail exchanges. Retailers understand that consumers may seek information in one channel and complete their purchases in another channel. Researchers have labeled this retailing concept as “showrooming.” Showrooming suggests that retail salespeople may provide information, services, and suggestions that generate retail sales
-
A perfect storm is facing U.S. supermarkets Journal of Marketing Channels Pub Date : 2020-04-01 Edward T. Rincón
Abstract This article discusses a “perfect storm” that has evolved in recent years related to the composition of the U.S. Latino population—a dramatic demographic shift that threatens the economic stability of supermarkets and other retailers that have traditionally focused their services or products on the foreign-born segment of the Latino population. Using spatial analysis of recent data provided
-
Measuring retail performance in an omni-channel world Journal of Marketing Channels Pub Date : 2020-03-25 Mel F. Zuberi, Daniel Rajaratnam
Abstract Driven by global advances in technology and changes in consumer buying behavior, brick-and-mortar retailers are being forced to become omni-channel retailers. This calls for new metrics for evaluating retail performance. We examine the challenges facing the retail industry, the metrics that traditional brick-and-mortar stores have used as well as the new metrics that retail industry experts
-
Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars Journal of Marketing Channels Pub Date : 2020-03-25 Atul Parvatiyar, Janakiraman Moorthy, Naveen Donthu
Abstract Deductions and claims to recover trade promotions incentives through post-audit of previous years’ transactions is a highly contentious but prevalent practice in the industry. Retailers, given their low margins of operations, are motivated to seek every opportunity to obtain extra incentives from suppliers to boost their profits. They often hire third-party post-auditors to scrub through all
-
Numeric or weighted distribution? The effect of different channel performance metrics on market share Journal of Marketing Channels Pub Date : 2020-03-25 Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, Marcos Fava Neves
Abstract Previous studies have found a convex relation between weighted measures of distribution and market share for consumer products in developed economies, while companies in emerging markets often use a non-weighted (numeric) distribution measure to manage their channel strategy. In contrast to the markets with high retail concentration, the numeric distribution could be best suited to a more
-
Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market Journal of Marketing Channels Pub Date : 2019-12-18 Işık Özge Yumurtacı Hüseyinoğlu, Herbert Kotzab, Kübra Göksu Köstepen, Tilo Halaszovich
Abstract Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast
-
Dual agency in retail chains Journal of Marketing Channels Pub Date : 2019-11-20 Steven C. Michael
Abstract Retail distribution is often organized into chain stores, where geographically dispersed units operate under a common trademark and operational routines. Franchising is an organizational form chosen by entrepreneurs to manage retail chains. Previous research has maintained that franchising is a solution to “the” agency problem. This article shows how franchising solves one agency problem,
-
Consumer response to marketing channels: A demand-based approach Journal of Marketing Channels Pub Date : 2019-11-11 Peter Andersen, Fei L. Weisstein, Lei Song
Abstract Marketing channels have faced rapid structural and functional transformations during the last few decades. While a large body of research has been devoted to understanding the supply-side aspects of marketing channels, much less research has taken the demand-side perspective to study consumer perception of channel position and functions. This article extends the channel literature to a broader
-
Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management Journal of Marketing Channels Pub Date : 2019-08-20 Rolph E. Anderson, Alex H. Cohen, Paul F. Christ, Rajiv Mehta, Alan J. Dubinsky
Abstract Personal selling and sales management issues have been the focus of tremendous attention by research scholars, thus expanding our extant knowledge of the field of marketing. However, studies on the development of the discipline of personal selling and sales management from a historical perspective have been sparse. Accordingly, this manuscript makes a unique contribution by partially addressing
-
Franchising in the Balkans: History, status, and challenges Journal of Marketing Channels Pub Date : 2019-08-19 Marko Grünhagen, Nada Mumdžiev, Barbara Harča, Tamara Milenković-Kerković, Jasmina Dlačić
Abstract Since the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies. This research contrasts the development of franchising in the ten Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia
-
Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise Journal of Marketing Channels Pub Date : 2019-08-19 Boryana V. Dimitrova, Brent Smith, Trina Larsen Andras
Abstract In recent years, major technological advances have been a primary force driving channel evolution. In particular, the Internet of things has provided a means for some firms to experience the rise of one of the most innovative and cutting-edge channels—the platform enterprise (i.e., firms such as Amazon, Etsy, and Airbnb). We examine the platform enterprise through a marketing channel evolution
-
Special issue on evolution of marketing channels in Japan Journal of Marketing Channels Pub Date : 2018-10-02 Chieko Minami
-
The role of newly emergent wholesalers in the food and drink industry in Japan, c.1880 to 1940: Focusing on the case of Kokubu Journal of Marketing Channels Pub Date : 2018-10-02 Kazuo Usui
Abstract This article explores the historical development of Japanese wholesalers in the food and drink industry in modern Japan. Despite many criticisms of Japanese wholesalers as being “multi-layered,” “old-fashioned,” and “outmoded,” there were historical reasons for the existence of wholesalers. While the traditional wholesalers remained even after the Meiji Restoration, the new wholesalers emerged
-
Issues of employment portfolios in Japanese retail businesses Journal of Marketing Channels Pub Date : 2018-10-02 Mitsutoshi Hirano
Abstract The employment portfolio of Japanese retail businesses is composed of regular employees and part-time workers. Even though part-time workers are assigned to significant jobs, their wages tend to be lower than those of regular employees. However, the job satisfaction and motivation of part-time workers are not low. This article aims to consider why part-time workers have a positive attitude
-
The impact of retail buyer innovativeness on suppliers’ adaptive selling in Japanese buyer–supplier relationships Journal of Marketing Channels Pub Date : 2018-10-02 Changju Kim, Katsuyoshi Takashima
Abstract We investigate the critical role of retail buyer innovativeness in Japanese buyer–supplier relationships and explore its link to suppliers’ adaptive selling, cooperative relationships, and retail competitiveness. Further, we examine how process conflict between merchandizing and store divisions moderates the relationship between retail buyer innovativeness and suppliers’ adaptive selling.
-
Sales management: Learning and innovation in Japan Journal of Marketing Channels Pub Date : 2018-10-02 Makoto Matsuo
Abstract The purpose of this study was to examine ways to promote learning, based on four empirical studies of salespeople and sales departments in Japan. First, analyses of survey data of 192 real estate salespeople indicated that customer- and goal achievement-oriented sales beliefs enhanced experiential learning at work. Second, analyses of data of 193 sales departments indicated that customer orientation
-
What determines firms’ intention to postpone product differentiation? Journal of Marketing Channels Pub Date : 2018-10-02 Akinori Ono, Tomokazu Kubo
Abstract In present-day Japan, more firms are beginning to apply postponed product differentiation in favor of providing mass-customized products. Mass customization can lead to competitive advantages in satisfying consumers’ individual needs. We propose a causal model to describe why and how Japanese distributors decide to postpone product differentiation and supply mass-customized products. The model
-
Retail corporate groups: Challenges of omnichannel management in Japan Journal of Marketing Channels Pub Date : 2018-10-02 Kimihiko Kondo
Abstract The omnichannel varies across countries due to different retail environments and retailers’ growth strategies. The Japanese big retailers’ omnichannel can be characterized by having multiple retail formats, such as department stores, general merchandise stores, convenience stores, specialty stores, Internet stores, and so on. They have grown by multiplying retail formats to appeal to different
-
Integrated consumer shopping decision model: A Japanese online supermarket context Journal of Marketing Channels Pub Date : 2018-10-02 Emi Moriuchi, Ikuo Takahashi
Abstract Online shopping is not a new marketing channel but has been growing tremendously throughout Japan. The rapid growth of Internet technology has enabled the Japanese to break away from their conservative culture and embark on different shopping experiences by shopping online. With the growing importance of online reviews to promote one’s business, Japanese online supermarkets are looking for
-
Social franchising: A systematic review Journal of Marketing Channels Pub Date : 2018-07-03 Denise M. Cumberland, Benjamin C. Litalien
Abstract Social franchising is starting to garner more interest among researchers and practitioners as a replication approach used to help address a growing array of societal issues in both developed countries and emerging economies. While there has been a proliferation of experimentation with social franchising that is occurring on the global stage, the knowledge base remains fragmented. A comprehensive
-
Performance implications of store format diversification for international retailers Journal of Marketing Channels Pub Date : 2018-07-03 Boryana V. Dimitrova, Brent Smith, Saejoon Kim
Abstract International retailers face formidable tasks in trying to replicate, or improve upon, their home country success abroad. Their market-seeking efforts sometimes require strategic diversifications of their store format portfolios capable of serving customers in different host countries. In this study, we examine whether the degree of store format diversification helps improve the performance
-
Two decades of the Journal of Marketing Channels: Impacting the present and directing the future of marketing channel research Journal of Marketing Channels Pub Date : 2018-07-03 James E. Zemanek, Erik Christopher Taylor, Trang Phuc Tran, David Carl Loomis
Abstract We, the Publisher of Journal of Marketing Channels, have retracted the following article: Zemanek Jr., J. E., Taylor, E. C., Tran, T. P., & Loomis, D. C. (2019). Two decades of the Journal of Marketing Channels: Impacting the present and directing the future of marketing channel research. Journal of Marketing Channels. Advance online publication. doi:10.1080/1046669X.2019.1647914 This article
-
Antecedents leading to perceived franchise support Journal of Marketing Channels Pub Date : 2018-07-03 Mary Kay (Mimi) Rickard, Greg W. Marshall, Brian N. Rutherford
Abstract Franchising is an important part of the U.S. economy. According to the International Franchise Association (IFA), franchising provides 9.0 million jobs and pays out 351 billion dollars in wages and benefits annually (2016). This study examines franchise relationships in the context of building franchisees’ perceptions of support from the franchisor. The literature was examined to determine
-
Work–family conflict in the sales force redux: A compendium of influencers Journal of Marketing Channels Pub Date : 2018-07-03 Alan J. Dubinsky, Cindy B. Rippé
Abstract Selling is a primary function of channels of distribution with sales managers and salespeople markedly influencing channel success. Recently, salesperson work–family conflict has become a major concern, owing to its potential for adversely affecting sales force performance and thus impairing associated channel success. It has been extensively investigated in industrial-organizational (I/O)
-
Building loyalty in e-commerce: Impact of business and customer characteristics Journal of Marketing Channels Pub Date : 2018-04-03 Srinivasan Swaminathan, Rolph Anderson, Lei Song
Abstract Understanding, building, and predicting customer loyalty in e-commerce are critical activities for long-run profitability. Successfully carrying out these activities is challenging due to the complex mix of both business organization and customer factors that may influence and drive e-loyalty. We demonstrate that business factors, such as credibility, e-satisfaction and site knowledge, and
-
Multi-tiered private labels portfolio strategies: Effects on consumer behavior Journal of Marketing Channels Pub Date : 2018-04-03 Rodolfo Vázquez-Casielles, Silvia Cachero-Martínez
Abstract Retailers wish to expand their standard private label (PL) adopting a multi-tiered portfolio. We study the effects produced by the introduction of two new PLs quality-tiers (economy and premium) on the market share of various national brands (NB; premium-quality and second-tier) and the standard PL. This study proposes a model that accommodates three effects (similarity, attraction, and compromise)
-
Retail internationalization: A review and directions for future research Journal of Marketing Channels Pub Date : 2018-04-03 Boryana V. Dimitrova, Bert Rosenbloom, Trina Larsen Andras, Saejoon Kim
Abstract The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy
-
Omnichannel approach: Factors affecting consumer acceptance Journal of Marketing Channels Pub Date : 2018-04-03 Susana Costa e Silva, Carla Carvalho Martins, João Martins de Sousa
Abstract The omnichannel approach is a new commercial opportunity that aims to offer consumers a unique and satisfying experience through any touch point. This research aims to understand the factors that might lead consumers to accept and use this new approach. The conceptual model was tested empirically using primary data collected from 210 Portuguese participants. The results reported suggest that
-
Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls Journal of Marketing Channels Pub Date : 2018-04-03 Wirawan Dony Dahana, Makoto Morisada, Yukihiro Miwa
Abstract This study investigates the impacts of cross-buying behavior in an online shopping mall where customers can purchase from additional product categories from various independent stores. We focus on the extent to which store loyalty and relationship duration moderate the cross-buying effects on three behavioral traits: customers’ purchase rate, lifetime duration, and spending. The results reveal
-
Food Supply Chain Safety and Security: A Concern of Global Importance Journal of Marketing Channels Pub Date : 2017-10-02 Xenophon Koufteros,Guanyi Lu
-
Michael T. Schaper and Cassey Lee. Competition Law, Regulation and SMEs in the Asia-Pacific: Understanding the Small Business Perspective Journal of Marketing Channels Pub Date : 2017-10-02 Thierry Volery
Small and medium-sized enterprises (SMEs) are recognised as a vital and significant part of the economy in the Asia–Pacific region and are one of the keys to achieving national goals such as wealth creation and employment growth. Over the past decades, many countries in the region have updated their competition laws and regulations to increase their competitiveness and promote entrepreneurship. Yet
-
The Stock Market's Reaction to News of Food Tampering in the United States Journal of Marketing Channels Pub Date : 2017-10-02 Paul Sergius Koku
This study examines the stock market's reaction to food tampering incidents to calculate the cost of such incidents to shareholders. It found that a firm loses approximately US$613 million in equity value on the day that news of a tampering incident is made public. The targeted firm also incurs additional costs that are associated with extra couponing to attract consumers after a tampering incident
-
The Influence of Organizational Subcultures on Food Safety Management Journal of Marketing Channels Pub Date : 2017-10-02 Louise Manning
This study considers the influence of food subcultures within the food manufacturing environment and the adoption of food safety management practices. The influence of diversity within the overarching food safety culture of a food manufacturing operation is discussed through the use of case studies. Following a review of the literature, four subcultures were proposed (i.e., executive, operations, engineering
-
A Useful Toolbox for Marketing Channel Managers Journal of Marketing Channels Pub Date : 2017-10-02 Howard Bellin
Brand management was the byword in consumer goods marketing with companies measuring effective distribution by the number of resellers in their networks. They seemingly gave little thought to reseller efficiency, satisfaction, or motivation. The emergence of computers (in particular PCs), mobile phones, and tablets led to massive commercial change. Manufacturing became increasingly efficient and the
-
Toward a Taxonomy of Food Supply Chain Security Practices Journal of Marketing Channels Pub Date : 2017-10-02 Guanyi Lu, Xenophon Koufteros
Supply chain security (SCS) breaches in the food supply chains are distressing respective firms across the globe. They also have the potential of inflicting pain on the society at large. Despite the abundance of practices that have been advocated to cope with SCS breaches, the literature lacks a conceptual taxonomy to organize them. Classifying practices into respective taxa can advance theory building
-
Ensuring Food Safety by Preventing Food Recalls: The Impact of Locus of Failure, Regulatory Agency Discovery, Breadth, and Firm Size on Corrective Action Journal of Marketing Channels Pub Date : 2017-10-02 Tracy D. Johnson-Hall
We investigate factors which influence corrective action subsequent to quality failures in the context of food product recalls. As recalls are negative surprises, these events can lead to review and potential improvement of existing processes and procedures, therefore corrective action can be viewed as an indication of organizational learning. We study the association of locus of failure, agency discovery
-
Product Safety Failure and Restoring Reputation Across Markets: Fonterra's Management of the 2013 Bacterial Contamination Crisis Journal of Marketing Channels Pub Date : 2017-10-02 Augustine Pang
Modern distribution systems often stretch beyond national borders such that a highly-visible product failure in a single country may negatively influence the reputation and market share of all identifiable supply chain members–even those that are blameless–in multiple countries, especially when the product is related to food safety. This study considers how Fonterra's response to its 2013 bacterial
-
In-Store Cold Chain Failures: Food Safety Considerations Journal of Marketing Channels Pub Date : 2017-10-02 Arturo E. Osorio, Maria G. Corradini, Grace Dewi
In-store temperature controlled distribution channels (i.e., in-store cold chains) are a retailing critical factor to ensure the safety of food products. Our study seeks to understand the role that access to standardized knowledge, in-store cold chain practices, and the interaction of those two have on the integrity of in-store cold chains. We develop a model to assess the impact of knowledge in preventing
-
Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288 Journal of Marketing Channels Pub Date : 2017-04-03 David Swanson,Amanda Atwood,David Calais
Successfully managing distribution is a principal role of management and often considered the greatest way to achieve a competitive advantage. Two primary issues contribute to the importance of dis...
-
The Sharing Economy: Opportunities and Challenges for Marketing Channels and Supply Chains Journal of Marketing Channels Pub Date : 2017-04-03 Neil C. Herndon
-
The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth Journal of Marketing Channels Pub Date : 2017-04-03 Dana E. Harrison, Joseph F. Hair
Technology is transforming industries, challenging traditional marketing channels, and providing digital avenues for dynamic growth. The popularity of digital platforms has disrupted traditional distribution channels, increased reach of social networks, and changed the way people interact. This research examines how advanced technology is enabling direct sellers to create and maintain relationships
-
Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel Journal of Marketing Channels Pub Date : 2017-04-03 Tracy L. Gonzalez-Padron
The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust and reputation. We draw from the stakeholder, trust, and institutional theory literature to explore ways to encourage conformity of practices in the relatively
-
Some Managerial Thinking About the Sharing Economy Journal of Marketing Channels Pub Date : 2017-04-03 Howard Bellin
This article is different from previous ones because I am writing about something about which I have more practical than professional knowledge. So, any errors in this manuscript are purely mine. O...
-
Domains of Digital Marketing Channels in the Sharing Economy Journal of Marketing Channels Pub Date : 2017-04-03 Thomas Martin Key
The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for organizations
-
Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains Journal of Marketing Channels Pub Date : 2017-04-03 O. C. Ferrell, Linda Ferrell, Kyle Huggins
Our goal is to provide an overview of the sharing economy in the context of marketing channels and supply chains. The use of peer-to-peer disruptive technology is challenging participation in traditional marketing channels. We provide grounded research that explains this new business model and briefly examines key issues that firms in this new marketing channel face. Some of the issues include access