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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience Journal of Advertising (IF 6.528) Pub Date : 2024-03-21 Amy Errmann
Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...
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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective Journal of Advertising (IF 6.528) Pub Date : 2024-03-12 Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen
The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...
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A Meta-Analysis of the Antecedents and Consequences of Advertising Value Journal of Advertising (IF 6.528) Pub Date : 2024-03-05 Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li
Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...
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Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers Journal of Advertising (IF 6.528) Pub Date : 2024-02-20 Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels
Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...
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Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement Journal of Advertising (IF 6.528) Pub Date : 2024-02-12 Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra
While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...
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Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent Journal of Advertising (IF 6.528) Pub Date : 2024-02-12 Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King
Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...
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Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures Journal of Advertising (IF 6.528) Pub Date : 2024-02-07 Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend
A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...
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Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models Journal of Advertising (IF 6.528) Pub Date : 2024-01-31 Kelly Cowart, Zhihao Yu, Aihui Ding
Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...
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Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements Journal of Advertising (IF 6.528) Pub Date : 2024-01-08 Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen
Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...
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The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective Journal of Advertising (IF 6.528) Pub Date : 2024-01-02 Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...
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#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research Journal of Advertising (IF 6.528) Pub Date : 2024-01-02 Steffi De Jans, Liselot Hudders, Bram Constandt
This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...
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Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations Journal of Advertising (IF 6.528) Pub Date : 2023-12-27 Yicong Zhang, Xueyao Zhang
Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...
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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements Journal of Advertising (IF 6.528) Pub Date : 2023-12-12 Changchun Xuan, Rui Chen, Shengdong Lin, Hanyun Huang
Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...
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Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media Journal of Advertising (IF 6.528) Pub Date : 2023-12-12 Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer
Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...
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You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements Journal of Advertising (IF 6.528) Pub Date : 2023-11-27 Matthias Glaser, Heribert Reisinger, Arnd Florack
Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the...
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Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes Journal of Advertising (IF 6.528) Pub Date : 2023-11-27 Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes
Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...
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Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help! Journal of Advertising (IF 6.528) Pub Date : 2023-11-20 Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...
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Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques Journal of Advertising (IF 6.528) Pub Date : 2023-11-03 Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han
As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...
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Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...
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The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Edward Timke
How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...
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Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan
The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...
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Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Bingqing (Miranda) Yin, Yexin Jessica Li
Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...
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Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett
This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...
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Inclusive Advertising for a Better World Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina
Published in Journal of Advertising (Vol. 52, No. 5, 2023)
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Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini
Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...
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Ethnic Minorities in Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Anna Rößner, Martin Eisend
The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...
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Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode Journal of Advertising (IF 6.528) Pub Date : 2023-10-24 Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...
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A Computer Vision Methodology to Predict Brand Personality from Image Features Journal of Advertising (IF 6.528) Pub Date : 2023-09-21 Taylor Jing Wen, Yilang Peng, Jing Yang
Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...
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Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations Journal of Advertising (IF 6.528) Pub Date : 2023-09-12 Mark Tadajewski
Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvemen...
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Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement Journal of Advertising (IF 6.528) Pub Date : 2023-09-06 Felix Septianto, Frank Mathmann
Abstract Drawing upon regulatory fit theory, the current work investigates how the interaction between regulatory mode and positive emotion influences consumer social media engagement with meat alternative advertisements. Social media data (N = 966) are employed to explore the interaction between regulatory mode (from the text) and positive emotion (expressed via emoji) on sharing (Study 1). Three
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Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements Journal of Advertising (IF 6.528) Pub Date : 2023-08-14 Sheng Bi, Andrew Perkins, Huan Chen, Benjamin Phifer
abstract Advertisements that incorporate temperature-related cues are common in the marketplace. However, when and for whom marketers should use these temperature-based appeals in their ads is still unclear. To fill this research gap, we examine the effect of consumers’ feelings of power on preferences for cold versus warm advertisements. Through the lens of embodied cognition, we find that consumers
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Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns Journal of Advertising (IF 6.528) Pub Date : 2023-08-10 Angeline Nariswari, Qimei Chen, Dana L. Alden
Abstract Empowering customers through participation is known to enhance brand promotion. A popular strategy involves asking customers to vote on marketing communication tactics, which activates empowerment effects through increased psychological ownership. Prior research has found that while winning voters experience empowerment effects, losing voters report lower psychological ownership, product evaluations
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The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study Journal of Advertising (IF 6.528) Pub Date : 2023-07-20 Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim
Abstract Although in-stream video advertising is common, its effects on advertisement (ad) information encoding remain unclear. We investigated the effects of in-stream video advertising by comparing two groups: those watching mid-roll (between the program) ads and those watching pre- and post-roll (before and after the program, respectively) ads. To elucidate how advertising content is encoded in
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Journal of Advertising Research Quality and Ethics Guidelines Journal of Advertising (IF 6.528) Pub Date : 2023-07-17 Jisu Huh
Published in Journal of Advertising (Vol. 52, No. 4, 2023)
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ChatGPT, AI Advertising, and Advertising Research and Education Journal of Advertising (IF 6.528) Pub Date : 2023-07-13 Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell
Published in Journal of Advertising (Vol. 52, No. 4, 2023)
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Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-06-22 Cassandra Denise Davis, Hyewook Genevieve Jeong, Aimee Drolet
Abstract Much research has been conducted to understand the impact of sexual appeals in advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that focuses on romantic relationships, has received less scholarly attention. To counter this imbalance, the present research investigates the influence of attachment anxiety, an individual difference variable, on consumer reactions
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Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising? Journal of Advertising (IF 6.528) Pub Date : 2023-06-20 Michelle R. Nelson, Kirby Cook
Abstract Inclusive design considers usability first: to design with the needs of everyone to decrease the mismatch between the end-user and the design object. In advertising, the mismatch may be in the opportunity to process an advertisement due to design strategies (i.e., executional ad cues). Based on the Motivation-Opportunity-Ability model of information processing, we focus on legibility as an
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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking Journal of Advertising (IF 6.528) Pub Date : 2023-06-20 Niusha Jones, Anne Hamby
Abstract While prior work has examined the effects of emotions on consumers’ attitudes toward ads, little research has explored how the joint presence of positive and negative emotions affects ad-related outcomes and to what extent such ads are common. This research leverages recent advances in emotion recognition technology to identify emotions based on the facial expressions of actors in Super Bowl
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Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness Journal of Advertising (IF 6.528) Pub Date : 2023-06-08 Xuan Zhou, Chen Lou, Xun (Irene) Huang
Brands have been increasingly speaking up on sociopolitical issues (so-called brand activism advertising) to showcase their nonneutrality and drive meaningful societal changes. Yet little is known ...
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Are Concave Ads More Persuasive? The Role of Immersion Journal of Advertising (IF 6.528) Pub Date : 2023-05-31 Liangyan Wang, Ali Gohary, Eugene Y. Chan
Many print ads are not on flat surfaces but rounded ones. For example, billboards, which are flat, are common examples of advertising, but there are also ads on telephone poles, which are curved. E...
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Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions Journal of Advertising (IF 6.528) Pub Date : 2023-03-23 Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes
Targeted political advertising (TPA) on social media builds on tailoring messages to (groups of) individuals’ characteristics based on user data. Questions have been raised about the impact of TPA ...
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On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research Journal of Advertising (IF 6.528) Pub Date : 2023-03-20 Ileyha Dagalp, Jonatan Södergren
For an academic field to remain vital, it is necessary to reflect upon its conceptual foundations and learn from adjacent disciplines. On that note, aesthetics can provide significant insights into...
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Consumer Responses to AI-Generated Charitable Giving Ads Journal of Advertising (IF 6.528) Pub Date : 2023-03-08 Luis Arango, Stephen Pragasam Singaraju, Outi Niininen
Abstract Content created by employing artificial intelligence (AI) algorithms, also known as synthetic content, promises to radically change the advertising and marketing landscape in the coming decades, presumably for the better. It is fundamental for advertising and marketing scholars and practitioners to have solid knowledge of how synthetic content is perceived by consumers before widespread adoption
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Boredom in the Creative Studio Journal of Advertising (IF 6.528) Pub Date : 2023-02-16 Mario Vafeas
Abstract Despite its high incidence in the workplace, boredom is yet to be examined in the context of the creative studio. This concern is particularly pertinent because creative personality types are reported to be more boredom prone than others and because, in general, boredom is negatively associated with motivation, a key determinant of creativity and workplace performance. Using control-value
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How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance Journal of Advertising (IF 6.528) Pub Date : 2023-02-16 Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska
White space (empty space) is an important factor in visual ad design, yet few studies focus on the specific types of white space and their influence on ad design. In this research, we systematicall...
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More than Shapes: The Silhouette Effect in Advertising Journal of Advertising (IF 6.528) Pub Date : 2023-01-10 Can Trinh
Even though the use of silhouettes in advertising is prevalent, knowledge about their impact on consumers is surprisingly limited. In this research, I propose that the use of human silhouettes, whe...
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Future of the Journal of Advertising in the Rapidly Changing World Journal of Advertising (IF 6.528) Pub Date : 2023-01-05 Jisu Huh
Published in Journal of Advertising (Vol. 52, No. 1, 2023)
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Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? Journal of Advertising (IF 6.528) Pub Date : 2023-01-05 Claudia Franke, Andrea Groeppel-Klein, Katrin Müller
Abstract Virtual influencers, generated on the computer, are changing the advertising industry. More and more brands utilize virtual instead of human influencers as endorsers for their marketing campaigns for a variety of reasons, e.g., better control of the influencer’s behavior, cost savings, or zeitgeist motives (desire to be “up to date”). However, there is currently little research on whether
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Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers Journal of Advertising (IF 6.528) Pub Date : 2022-12-22 Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong, ZhaoXi Phua
Abstract Artificially created characters – virtual influencers – amass millions of followers on social media and affect digital natives’ engagement and decisionmaking in remarkable ways. Guided by the Uses and Gratification (U&G) approach and the Uncanny Valley Theory, this study seeks to understand this phenomenon. By looking into followers’ engagement with virtual influencers, this study identifies
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Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising Journal of Advertising (IF 6.528) Pub Date : 2022-12-07 Tyler Milfeld, Daniel J. Flint, Alex R. Zablah
An increasing number of consumers expect brands to engage in important societal issues. Brands like Procter & Gamble, Microsoft, and Gillette have launched ads promoting their stances on highly sal...
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Shared Brand Equity Journal of Advertising (IF 6.528) Pub Date : 2022-11-15 T. Bettina Cornwell, Michael S. Humphreys, Youngbum Kwon
Abstract Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands and contribute to the brand equity of two or more brands. Brand equity, since inception, has been concerned with the value of a brand, how this value is built and measured, and how the marketplace responds
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Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads Journal of Advertising (IF 6.528) Pub Date : 2022-09-16 Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
In today’s online environment, children inevitably encounter personalized advertising. However, research suggests that children are not yet able to cope with this advertising type. This study there...
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Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond Journal of Advertising (IF 6.528) Pub Date : 2022-09-16 Jisu Huh, Ronald J. Faber
Published in Journal of Advertising (Vol. 51, No. 5, 2022)
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The Future of Dataveillance in Advertising Theory and Practice Journal of Advertising (IF 6.528) Pub Date : 2022-09-16 Joanna Strycharz, Claire M. Segijn
Abstract Technological developments have changed the advertising landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising. These developments have made data collection and consequently dataveillance—the automated, continuous, and sometimes unspecific collection, storage, and processing of digital traces—central concepts for advertising scholarship
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The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse Journal of Advertising (IF 6.528) Pub Date : 2022-09-08 Sun Joo (Grace) Ahn, Jooyoung Kim, Jaemin Kim
Abstract The concept of the metaverse was first coined in the science fiction novel Snow Crash published 30 years ago, serving as the pregenesis concept of the next groundbreaking development in communication and technology fields for several decades. Today, the concept of the metaverse is complicated and often discussed as a multidimensional notion, generally referring to multiple interconnected virtual
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Asking Questions of AI Advertising: A Maieutic Approach Journal of Advertising (IF 6.528) Pub Date : 2022-08-29 Jack Coffin
Abstract Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach
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Breaking Gender Binaries Journal of Advertising (IF 6.528) Pub Date : 2022-08-23 Martin Eisend, Anna Rößner
Abstract Advertisers have begun to acknowledge that an increasing number of consumers do not support the traditional gender binary, believing that gender is dynamic and lies on a continuum. Changing views, practices, and findings regarding gender are not well addressed in current advertising research due to a lack of knowledge regarding newer gender terminologies and a reliance on incompatible gender
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Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy Journal of Advertising (IF 6.528) Pub Date : 2022-08-22 Linxiang Lv, Minxue Huang
When powered by artificial intelligence (AI), the effectiveness of advertising generally improves. However, evidence shows that personalized recommendations in charity advertising may have a dark s...
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Nostalgia: A Review, Propositions, and Future Research Agenda Journal of Advertising (IF 6.528) Pub Date : 2022-08-22 Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa, Justin Paul
Abstract This article presents a systematic review of the nostalgia literature (205 articles) using PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do we need to know about nostalgia? and Where should we be heading? The article examines the evolution of nostalgia, analyzes the definitions of nostalgia (past–memory–yearning–ambivalent emotion), and extends the nostalgia
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Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research Journal of Advertising (IF 6.528) Pub Date : 2022-08-18 Anne Hamby, Cristel Russell
Abstract Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how academic research could benefit from the ability to develop and use dynamic audiovisual stimuli and we consider