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Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-17 Suruchi Singh, Shubhomoy Banerjee
Purpose This study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption (SFC) practices. Design/methodology/approach An online survey-based empirical study was conducted with 395 respondents. The data were analysed using structural equation modelling and Hayes process Macro in SPSS. Findings
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When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-16 Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan Saleem
Purpose Drawing upon social exchange theory, this research investigates the interplay of corporate philanthropy, environmental marketing strategy, relationship quality, greenwashing, and customer citizenship behavior in the family-owned hotels of an emerging market. Design/methodology/approach A field survey questionnaire was used to gather the data from 394 hotel customers by randomly selecting three
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Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-16 Daria Plotkina, Hava Orkut, Meral Ahu Karageyim
Purpose Financial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and stimulating investment behavior among populations that were previously less active and less served. However, the extent to which consumers trust this technology influences the adoption of rob-advisors. The resemblance to
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Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-15 Bin Liu, Jing Sun, Zongsheng Huang
Purpose We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform. Design/methodology/approach We construct a supply chain model with a retail platform as the leader and manufacturers as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service
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The impact of live background visual complexity on consumer purchase intention: an eye-tracking study Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-05 Xiaoli Tang, Xiaolin Li, Zefeng Hao
Purpose Based on sensory marketing theory and cognitive appraisal theory, this study investigates whether and how the background visual complexity of live-streaming affects consumers' purchase intention and reveals the underlying mechanisms through which background visual complexity influences consumers' purchase decisions. Design/methodology/approach The experiment was conducted with 180 college students
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What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-08 Nitin Soni, Sushant Kumar
Purpose Luxury consumption has evolved, and two important reasons behind the change include globalization and the COVID-19 crisis. These factors have led to the rise of new luxury consumption, which is different from traditional luxury consumption. This study examines how consumers’ identities shape their intentions to consume traditional luxury and new luxury brands. Design/methodology/approach The
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How social media marketing activities affect brand loyalty? Mediating role of brand experience Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-05 Sushant Kumar, Jung-Kuei Hsieh
Purpose Increasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to understand as how activities on social media influence usage intentions and brand loyalty. Thus, this study aims to examine the influence of social media marketing activities (SMMA) on brand experience and its association
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The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-02 Ryuta Ishii
Purpose It is important for an exporting manufacturer to motivate its foreign channel partners to sell and promote its products. An excellent way to motivate such foreign channel partners is to give them exclusive territories. Unfortunately, there is a lack of knowledge regarding the determinants of territorial exclusivity. This study aims to investigate the relationship between organizational culture
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Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-02 Lin Wang, Meng Zhao, Jiangli Zhang, Yufang Wang
Purpose Compensatory consumption focuses on the psychological value of products. Special agricultural products have symbolic and social functions that effectively meet psychological needs and stimulate compensatory consumption behavior. The social commerce context not only enriches consumer experience but also influences consumer purchase decisions. This study constructs a model based on the elaboration
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Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-04-02 Lingling He, Miaochan Lin, Shichang Liang, Lixiao Geng, Zongshu Chen
Purpose This research explores the impact of classical aesthetics (e.g. order and symmetry) and expressive aesthetics (e.g. creativity and distinctiveness) on consumer green consumption. Design/methodology/approach This research conducted three studies. Study 1 explored the main effect of appearance aesthetics (appearance: plain vs classical vs expressive) on green products purchase intention through
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Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-26 Eunsong Yim, Kwangmin Park
Purpose This research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium. Korean participants are to be used for this study. The present research further investigated the impacts of categorization and averaging bias in relation to the health halo phenomenon, specifically focusing on traditional
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Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-20 Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran Khan
Purpose Adopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement (SMI), self-brand congruence (SBC), customer-brand engagement (CBE), brand co-creation behavior (BCB), brand interactivity and behavioral intentions (BIN) with luxury service hotel–brands. Design/methodology/approach
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Color congruence on Instagram: the role of flow and aesthetic experience Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-22 Pin Luarn, Chiao-Chieh Chen, Yu-Ping Chiu
Purpose Social media has emerged as a prominent platform for marketers and brands to disseminate brand-related information. This study aims to investigate the impact of color congruence between themes and background on marketing effectiveness, focusing specifically on Instagram. Design/methodology/approach A laboratory experiment was conducted to investigate how color congruence between themes and
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The impact of the collaborative consumption triangle on purchasing intentions within online food delivery platforms Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-19 Fei-Fei Cheng, Meng-Hsu Hsu, Chin-Shan Wu
Purpose This study adopted the collaborative consumption triangle to explore the influence of online food delivery platforms (OFDP) on consumer purchase intentions. It investigates the effects of restaurants' corporate social responsibility (CSR) practices, individuals' food neophilic tendencies (FNT), and platforms' perceived benefits on purchase intention within OFDP. Furthermore, the study analyses
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Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-19 Jie Wu, Nan Guo, Zhixin Chen, Xiang Ji
Purpose The purpose of this paper is to analyze manufacturers' production decisions and governments' low-carbon policies in the context of influencer spillover effects. Design/methodology/approach This paper investigates the impact of the social influencer spillover effect on manufacturers' production decisions when they collaborate with intermediary platforms to sell products through marketplace or
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E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-12 Fazila Jalil, Jianhua Yang, Manaf Al-Okaily, Shafique Ur Rehman
Purpose This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted analysis of how these dynamics influence the landscape of online shopping, with a specific focus on four critical dimensions: the efficiency of online purchasing processes, the
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Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-03-04 Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Sriparna Basu, Keng-Boon Ooi
Purpose The main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context. Design/methodology/approach Grounded in purposive sampling, 451 individuals with previous metaverse experience were recruited to accomplish the objectives of this research. Next, to identify both linear and nonlinear relationships, the data were analyzed
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Channel selection strategy: based on buy online and pick up in-store cooperation Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-27 Hao Li, Changhui Cao
Purpose This paper investigates the buy online and pick up in-store cooperation (BOPSC) of online and offline retailers. Specifically, this study solves the following questions: (1) What is the impact of BOPSC on their optimal price and sales volume of products? (2) When should an online retailer and an offline retailer conduct the BOPSC strategy with each other? Design/methodology/approach The paper
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Dual effects of time length as experiential marketing elements in We-media videos Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-27 Shiqi Li
Purpose This study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing theory. Design/methodology/approach Two datasets were collected from Bilibili; 308 data were used with bootstrapping for multiple linear regressions (MLR) to test the hypotheses, and 2,670 data were used for structural
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The effect of opinion leadership and spirituality on recycling intention: insights from attractive, expert and religious influencers Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-23 Gunaro Setiawan, Denni Arli
Purpose The present study investigates the impact of opinion leadership and spirituality from three types of social media influencers (SMIs) on individuals’ intentions to conduct recycling. This research is driven by the opinion leadership theory demonstrated by influencer marketing. Design/methodology/approach This research applies a between-subject experiment to measure the impact of the proposed
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Supplier selection for carbon emission reduction collaboration in green supply chain using an improved multi-criteria decision-making method Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-16 Qing Wang, Xiaoli Zhang, Jiafu Su, Na Zhang
Purpose Platform-based enterprises, as micro-entities in the platform economy, have the potential to effectively promote the low-carbon development of both supply and demand sides in the supply chain. Therefore, this paper aims to provide a multi-criteria decision-making method in a probabilistic hesitant fuzzy environment to assist platform-type companies in selecting cooperative suppliers for carbon
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Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-13 Cong Cao, Chengxiang Chu, Xinyi Ding, Yangyan Shi
Purpose As live streaming becomes a widely used online sales mode, previously content-centred anchors are attempting to switch to e-commerce live streaming. The purpose of this research was to explore the mechanisms that prompt consumers to stay or leave after content anchors transfer to live e-commerce broadcasts. In addition, we explored the factors affecting consumption from the perspectives of
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How to promote consumers’ imaginative use in online shopping platforms: the matching effect of character cues and product types Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-09 Run Zhou, Xuebing Dong
Purpose The symbolic presentation of products through images in online environments allows consumers to use or experience products only through imagination. Existing literature has demonstrated that providing sensory cues is an effective way to promote imaginative use or experience. However, such an approach seems to have been proposed for product that requires the use of body-related information (e
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Mobile banking app experience of generation Y and Z consumers Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-02 Neeru Sharma, Meena Sharma, Tejinderpal Singh
Purpose The study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen Z consumers. Design/methodology/approach The data were collected using online surveys from 224 Gen Y and 238 Gen Z mobile banking users. The study uses the partial least squares structural equation modelling (PLS-SEM)
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The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-05 Yi Zhang, Tianqi Zhang, Hang Zhou, Jian Qin
Purpose People usually try to avoid uncertainty. Recently, however, uncertainty has become an emerging marketing tool in the hedonic product industry. In the case of blind box consumption, for example, the consumers become addicted to the uncertainty created by businesses, leading to repeat purchases and even indulgences. Previous research has, yet, to focus on the impact of uncertainty on indulgence
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A streamlined survey instrument to moderate university students' grades for group projects Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-02 Stephen Dix
Purpose The aim of this paper is to generate a streamlined, transparent and effective instrument to fairly measure the contribution made by each student to a group project within a higher education context. The primary aim is to moderate the grades of underperforming students at the end of the project. There is a secondary benefit in alerting underperforming students to raise their contribution mid-task
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Quick-commerce: green initiatives on customer brand engagement Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-05 Rambabu Lavuri, Shilpa Kokatnur, Park Thaichon
Purpose The study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and moderating (brand attitude). Design/methodology/approach The study gathered 458 surveys from recent Q-commerce shoppers, employing measurement and structural models alongside the PROCESS macro for data analysis. Findings
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Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-05 Hanna Shin, Yan Li, Nara Youn
Purpose The authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The authors empirically examined how ethical messages influence advertisement persuasiveness through ethical consumer guilt and positively impact consumer evaluations of ethical luxury products. Furthermore, the authors explored
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Exploring the drivers of AI-seeking intention among AI community canteen customers Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-02-02 Hung-Che Wu, Sharleen X. Chen, Haonan Xu
Purpose The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically test the relationships among AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention. Design/methodology/approach The data were collected from an AI community canteen
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Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-29 Girish Prayag, Mesbahuddin Chowdhury, Lucie K. Ozanne
Purpose Using dynamic capabilities (DCs) theory, the authors assess whether micro, small and medium-sized enterprises (MSMEs) can leverage DCs to improve operational capabilities (OCs) during the COVID-19 pandemic. The authors also identify whether organizational learning (OL) affects the relationship between DCs and OCs. Design/methodology/approach The authors test these propositions on a sample of
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Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-30 Junsung Park, Joon Woo Yoo, Heejun Park
Purpose The purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study examines how two types of quality and perceived usefulness impact user resistance as enabling factors and how switching cost, skepticism, habit and inertia contribute to user resistance as inhibiting factors. Additionally
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The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-30 Ziyuan Xu, Yuanyuan Cao, Hirotaka Matsuoka
Purpose The impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite numerous factors that impact the effectiveness of sponsor signage at sporting events, there has been a lack of research regarding the language used for such signage around sports facilities’ billboards. Therefore, this
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Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-30 Syam Kumar, Jogendra Kumar Nayak
Purpose This study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not immediate but is mediated through impulse buying. Moreover, it explores how perceived risk moderates the association between the attitude to adopt BNPL and its adoption intention. Design/methodology/approach This study
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How employee mindfulness influences the retention intention of technology employees: multiple mediation effects of affective commitment and organizational identification Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-25 Jianxi Liu, Yu Gan, YiJun Chen
Purpose This study delves into the impact of mindfulness on the retention intention of technology employees, with a particular focus on the mediating variables of affective commitment (AC) and organizational identification (OI). The primary aim is to gain a comprehensive understanding of the underlying mechanisms through which mindfulness influences the retention intention of technology employees.
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Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-23 Garima Sahu, Gurinder Singh, Gurmeet Singh, Loveleen Gaur
Purpose With over-the-top (OTT) streaming services rapidly transforming the media industry and saturating the market, the authors' study seeks to enrich the goal-directed behaviour model by exploring how perceived risks and descriptive norms influence OTT consumption. Design/methodology/approach Survey data from OTT subscribers were collected online to assess their risk behaviours. The 353 responses
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The more attention you get, the better you feel? A study on the influence of being envied on inconspicuous consumption Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-22 Siyun Wang, Feng Li, Huanzhang Wang
Purpose From a relational maintenance perspective, this study explores the impact of being envied (benignly vs maliciously) on consumers' feelings of social anxiety and its influence on their tendencies toward inconspicuous consumption, based on the resource conservation theory and the model of “Sensitivity about Being the Target of a Threatening Upward Comparison.” (STTUC) Design/methodology/approach
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How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-22 Shoukai Jiao, Xianliang Wang, Chao Ma, Yiran Deng
Purpose Based on the “S-O-R” and attachment theories, this paper constructs a research model of the platform attribute factors of sports short video live e-commerce on consumers' psychological conditions, and explores how platform attributes affect consumer behavior through consumer attachment. Design/methodology/approach The study carried out questionnaire survey through the “snowball” method, and
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A systematic literature review on vlog marketing: thematic analysis and future research directions Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-12 Peilin Zhang, Najmul Hasan, Raymond Chiong, Chih-Wei (Fred) Chao
Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for future research directions. Design/methodology/approach The authors reviewed a total of 49 peer-reviewed publications that include the search terms “vlog” or “video blog” in their titles, keywords and abstracts, retrieved
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Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-12 Li Huang, Xi Song, Matthew Tingchi Liu, Wen-yu Chang, Guicheng James Shi
Purpose The purpose of this study is to provide a nuanced understanding of the marketing placebo effect (MPE) of products with reduced sugar labeling and how it forms certain perceptual underpins (perceived healthiness (PH) and perceived tastiness (PT)), with the potential effect of product category and social class in consideration. Design/methodology/approach The proposed model is tested using a
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Perceived risk-based sport spectator segmentation during the pandemic situation Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-10 Taeahn Kang, Rei Yamashita, Hirotaka Matsuoka
Purpose Although many attempts to discover key segments of sport spectators have been extant, little segmentation effort has been made to reflect pandemic situations such as the COVID-19 pandemic. The purpose of this research is twofold: (1) to classify sport spectators into key segments based on perceived risks associated with a mass-gathered sporting event during the COVID-19 pandemic and (2) to
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A study of the mechanism of the types of emotions in retailers' review request text on consumers' reviewing intention Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2024-01-02 Jikai Zhu, Pengyu Li, Jingbo Shao
Purpose This study aims to delve into the varying impacts of different types of emotions conveyed through retailers' review request texts on consumers' intention to write a review. Design/methodology/approach To verify the relationships between these variables, two laboratory experiments were conducted in this study. Findings The findings indicate that when accompanied by an objective statement, texts
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Dollar or percentage? The effect of reward presentation on referral likelihood Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-29 Hao Chen, Shuangkang Hao
Purpose Addressing the significant differences between referral programs and traditional promotional marketing, this paper aims to investigate and examine the impact of how reward-related information is presented within referral programs and how it interacts with reward size and reward allocation. Design/methodology/approach This study adopts framing effect and equity theory to build the relationship
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Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-28 Abdul Aziz Azdel, Khairil Wahidin Awang, Raja Nerina Raja Yusof, Mohd Hafiz Hanafiah
Purpose This paper delves into the multi-faceted factors influencing the adoption and utilisation of online travel agencies (OTAs) for reserving hotel accommodations. The study aims to expand upon the unified theory of acceptance and use of technology (UTAUT2) framework to accomplish this objective by integrating the critical dimension of technology readiness (TR). Design/methodology/approach Four
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Sustainability and socially responsible food consumption: an empirical investigation based on self-awareness and self-congruity theories Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-25 Shahid Rasool, Roberto Cerchione, Piera Centobelli, Eugenio Oropallo, Jari Salo
Purpose This study aims to highlight the impact of altruistic-self and hunger awareness on socially responsible food consumption through the lens of self-awareness and self-congruity theories due to the great challenge of Sustainable Development Goal 2: Zero Hunger. Design/methodology/approach A survey was conducted with a sample of 812 respondents. Exploratory Factor Analysis (EFA) and Confirmatory
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What motivates users to keep WhatsApp statuses: a scale development study Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-26 Murugan Pattusamy, Prasanta Kr Chopdar
Purpose Despite the immense popularity of WhatsApp, there needs to be more reliable and valid scales for identifying and measuring users' motivation behind frequent WhatsApp status updates. This study explores the underlying motivations of users in updating their WhatsApp statuses and develops a scale to measure them. Design/methodology/approach Following a mixed-method research design, data were obtained
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Blockchain-based Logistics 4.0: enhancing performance of logistics service providers Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-26 Jiajun Tan, Wai Peng Wong, Chee Keong Tan, Suriyan Jomthanachai, Chee Peng Lim
Purpose Technology is the lifeline for the logistics industry, and it has been immensely disrupted by the emerging blockchain technology. This paper has two main objectives. The first is to explore how the current blockchain technology can be implemented in the logistics industry with the aim of improving logistic services amongst the network of logistics service providers (LSPs). The second is to
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Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-21 Won-jun Lee, Moon-Kyung Cha
Purpose The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital properties can be freely traded and stored with values, making them possible to increase content transactions'
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The role of transactive memory system of inter-organizational collaboration in innovation and performance Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-21 Ami Fitri Utami, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi Ekaputra
Purpose This study assesses how the transactive memory systems (TMS) framework extends to cross-organizational ties. This research also treats TMS dimensions (i.e. knowledge specialization, coordination and trust) as distinct variables, each with unique contributions toward innovation. Design/methodology/approach This study used a survey to collect data. Out of the 140 Fintech firms registered with
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Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-22 Takumi Kato, Yuko Endo, Sayu Fujiwara, Yu Zhu, Takahiko Umeyama, Susumu Kamei
Purpose As a measure against plastic waste, Coca-Cola and Evian have begun introducing label-free plastic bottles. Food labels have long been recognized as an important marketing tool, but there is a lack of research on label-free products. To address this gap, this study examined the influence of label-free design on product attractiveness in the Japanese green tea market. Design/methodology/approach
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An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-12 Nguyen Sinh My, Long T.V. Nguyen, Hiep Cong Pham
Purpose Property developers identify the vital role of social media brand engagement (SMBE) in sustaining their businesses in competitive marketplaces, but it remains underexplored. This paper examines how SMBE mediates the effects of firm-generated content (FGC) and user-generated content (UGC) on brand trust, considering the moderating effects of social media influencer endorsement (SMIE) and self-image
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Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-11 Xiaojing Zhang, Yulin Zhang
Purpose This study highlights the impact of mental accounts on a user's decision-making regarding payment schemes and aims to determine the pricing strategy for the first-enjoy-after-pay service offered by the two-sided media platforms. Design/methodology/approach This study establishes a game-theoretic model and utilizes backward induction to derive the equilibrium price by maximizing the monopolist's
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Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-05 Arvind Shroff, Bhavin J. Shah, Hasmukh Gajjar
Purpose Pay-what-you-want (PWYW) is a pricing strategy implemented in a variety of settings like supermarkets and museums, in which consumers determine the price they are willing to pay for a product or service based on their perceived utility. The authors propose an analytical model to investigate the impact of PWYW delivery pricing on the online food delivery (OFD) platforms. Design/methodology/approach
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Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-05 Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Park Thaichon
Purpose This study examined the differential effects of printed advertisements with luxury and nonluxury brands on consumer brand attitude persuasion using a qualitative experimental approach. Design/methodology/approach The authors adopted a qualitative experimental approach and the authors conducted two experiments over six months. In the first experiment, participants were asked to view five print
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The effect of goal type of user-generated content on consumers' compensatory consumption behavior Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-12-01 Hao Zhang, Dewen Meng, Xiaolin Lv
Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of self-threat, self-enhancement and self-protection motivation and the moderating effect of self-efficacy. Design/methodology/approach Four between-subject
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Why dropping intention of attention to YouTuber channels? Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-30 ChienHsing Wu, Shu-Chen Kao, Jung-Chen Chen
Purpose Social participation and user-generated contents have engendered an era when “any receiver can be a provider.” Although studies have emphasized on increasing the number of subscribers conducive to platform success, the issue regarding why viewers drop their registered YouTuber channels has been less addressed. This article aims to present and empirically test a causal model to account for the
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The new ecological paradigm and consideration of future consequences; an integrated approach Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-29 Pranjal Pachpore, Prashant Kumar, D. Israel, Sanjay Patro, Sumit Kumar Maji
Purpose The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the intention to buy and the intention to pay a premium in the context of electric car (EC) purchase in India. Design/methodology/approach This study used a structured questionnaire to measure the variables of the research.
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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-27 Isaac Cheah, Anwar Sadat Shimul, Brian 't Hart
Purpose This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach Three studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS. Findings
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Curvilinear effects of corporate philanthropy on stakeholders and financial performance Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-22 Jungwon Lee, Ohsung Kim, Cheol Park
Purpose The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on corporate financial performance. Design/methodology/approach Based on the stakeholder theory, the authors developed a conceptual model to examine the nonlinear effects of corporate philanthropy on company performance. For
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The impact of reference price effect on pricing decisions Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-22 Chen-hao Wang, Yong Liu, Zi-yi Pan
Purpose The paper attempts to discuss the impact of reference price effect on pricing decisions. Design/methodology/approach With the growth of the Internet and e-commerce, more and more customers purchase products in through online channels and choose products by comparing different prices and services, and the reference price effect has an impact on pricing decisions. To investigate the impact of
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Cultivating loyalty in fast food through marketing cues Asia Pacific Journal of Marketing and Logistics (IF 4.643) Pub Date : 2023-11-21 Hasliza Hassan, Ser Chee Lim, Muhammad Sabbir Rahman
Purpose Cultivating customer loyalty is extremely crucial for fast-food players to remain competitive in the industry. This research is discovering the path to cultivate customer loyalty through experience that is built based on auditory, gustatory, haptic, olfactory and visual cues. Design/methodology/approach Quantitative research has been conducted by distributing survey questionnaires to customers