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Facebook likes and corporate revenue: testing the consistency between attitude and behavior International Journal of Advertising (IF 5.888) Pub Date : 2024-03-12 Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...
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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions International Journal of Advertising (IF 5.888) Pub Date : 2024-03-11 Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel
Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...
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How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis International Journal of Advertising (IF 5.888) Pub Date : 2024-03-06 Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...
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Sportswashing: exploiting sports to clean the dirty laundry International Journal of Advertising (IF 5.888) Pub Date : 2024-02-24 Lars Bergkvist, Heidi Skeiseid
Sportswashing became a current media topic in the run-up to and during the Qatar 2022 Men’s FIFA World Cup. However, there is no consensus on what the term means, and there is limited research on t...
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Digital transformation, online advertising, and consumer behaviour International Journal of Advertising (IF 5.888) Pub Date : 2024-02-22 Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal
With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this p...
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Ad skipping, the ‘ad free internet’ and privacy: a call for research International Journal of Advertising (IF 5.888) Pub Date : 2024-02-18 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 3, 2024)
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Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media International Journal of Advertising (IF 5.888) Pub Date : 2024-02-12 Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun
Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. Thi...
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The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention International Journal of Advertising (IF 5.888) Pub Date : 2024-02-02 Minjung Cho, Eunju Ko, Benjamin E. Borenstein
While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...
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Diversity in the digital age: how consumers respond to diverse virtual influencers International Journal of Advertising (IF 5.888) Pub Date : 2024-01-30 Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell
In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences....
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Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation International Journal of Advertising (IF 5.888) Pub Date : 2024-01-29 Jihern Kim, Dongwon Min, Eunkyung Lee
The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...
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The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI International Journal of Advertising (IF 5.888) Pub Date : 2024-01-02 Jungyong Ahn, Jungwon Kim, Yongjun Sung
This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...
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Introduction to the special issue on the role of sustainability in advertising International Journal of Advertising (IF 5.888) Pub Date : 2024-01-02 Shelly Rathee
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 1, 2024)
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She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching International Journal of Advertising (IF 5.888) Pub Date : 2023-12-27 Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han
This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...
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Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness International Journal of Advertising (IF 5.888) Pub Date : 2023-12-26 Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang, Yu-kang Lee
We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the vict...
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Invisible labors: U.S. advertising agencies’ race and ethnicity problem International Journal of Advertising (IF 5.888) Pub Date : 2023-12-18 Kasey Windels, Kelsey Lunsford, Noura Ibrahim
Despite 50 years of programming such as the Minorities in Advertising Internship Program, U.S. advertising agencies are still overwhelmingly White. This study uses in-depth interviews with 32 adver...
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Sonic branding as a promotional tool: a concept whose time has come and a call for research International Journal of Advertising (IF 5.888) Pub Date : 2023-11-21 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)
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‘It’s my virtual space’: the effect of personalized advertising within social media International Journal of Advertising (IF 5.888) Pub Date : 2023-11-21 Jihye Kim, Hyun Ju Jeong
In this research, we investigate consumer responses to personalized advertising on social media by employing the theory of psychological ownership. We conducted two online experiments on Instagram ...
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The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice International Journal of Advertising (IF 5.888) Pub Date : 2023-11-20 Somak Banerjee, Sujay Dutta, Abhijit Biswas, Hyokjin Kwak
Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...
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Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response International Journal of Advertising (IF 5.888) Pub Date : 2023-11-06 Rachel Esther Lim, Ji Mi Hong
Three experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low...
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Music to the ears: the role of sonic branding in advertising International Journal of Advertising (IF 5.888) Pub Date : 2023-10-27 Elyria Kemp, Yoon-Na Cho, My Bui, Alex Kintzer
Marketers are taking note by using music and sound to reinforce a brand’s identity. Sonic branding involves designing an auditory equivalent of a graphic representation of a brand that embodies the...
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Two important strategies to attenuate consumer purchase hesitation∂ International Journal of Advertising (IF 5.888) Pub Date : 2023-10-10 Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee
Based on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention ...
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Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs International Journal of Advertising (IF 5.888) Pub Date : 2023-09-27 Quan Xie, Sidharth Muralidharan, Steven M. Edwards
Innovative companies are experimenting with branded NFTs as part of their marketing strategies to engage consumers who are seeking exclusive content. Young consumers tend to be early adopters of bl...
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Perspectives: replication is more than meets the eye International Journal of Advertising (IF 5.888) Pub Date : 2023-09-08 Lars Bergkvist, Freya De Keyzer, Cristian Buzeta
Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challe...
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Effects of green messages in advertisements: a meta-analysis International Journal of Advertising (IF 5.888) Pub Date : 2023-09-05 Fuyuan Shen, Guolan Yang, Jeff Conlin, Xiaohua Wang
Over the years, scholars have conducted a number of studies to examine the effectiveness of green messages in advertisements. But a gap in knowledge remains regarding how and to what extent such me...
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Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers International Journal of Advertising (IF 5.888) Pub Date : 2023-08-21 Aniruddha Pangarkar, Paurav Shukla
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 7, 2023)
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The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude International Journal of Advertising (IF 5.888) Pub Date : 2023-08-20 Jane So, Youjae Yi, Nidhi Agrawal
Abstract This study investigates the effect of shame on subsequent advertisement processing. Consumers often experience shame in various advertising contexts, such as digital media contexts, TV advertisements, or even daily lives. However, it remains unclear how feeling shame affects consumers’ processing of subsequent advertisements that are unrelated to the shame-inducing situations. In three experiments
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Promoting eco-friendly advertising on social media: the fit between appeals and tie strength International Journal of Advertising (IF 5.888) Pub Date : 2023-08-14 Jun Yan, Jingjing Pan, Zhen Li, Yaping Chang
Social media has become a popular platform for eco-friendly advertising. However, little is known about how a social media platform as a context influences the effectiveness of eco-friendly adverti...
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Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions International Journal of Advertising (IF 5.888) Pub Date : 2023-08-11 Aniruddha Pangarkar, Paurav Shukla
Abstract Luxury brands are conduits of attractiveness, desirability, and status and their demand has not been impacted by economic recessions or calamities like the pandemic. Over the years, consumers have purchased luxury brands to engage in conspicuous consumption in order to demonstrate elite status and wealth. Recent research on luxury brands has also generated alternate forms of luxury consumption
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Using the FCB grid to understand privacy concerns in social media advertising International Journal of Advertising (IF 5.888) Pub Date : 2023-08-03 Kibum Youn, Matthew Pittman, Eric Haley
Online behavioral advertising (OBA) is now the norm for social media advertising campaigns. Brands use detailed consumer data points to customize product placement, but extant research has found mi...
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The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing International Journal of Advertising (IF 5.888) Pub Date : 2023-06-28 Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai
An increasing number of social media influencers have incorporated product recommendations into the online curation of their daily lifestyles through intimate self-disclosures (ISDs). While greater...
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The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns International Journal of Advertising (IF 5.888) Pub Date : 2023-06-27 Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim, Yongjun Sung
When consumers become aware of their inconsistent ethical behavior, they experience ethical dissonance and attempt to rationalize their past misconduct through neutralization techniques. This artic...
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Perspectives: a research-based guide for brand activism International Journal of Advertising (IF 5.888) Pub Date : 2023-06-26 Peeter W. J. Verlegh
Abstract Consumers, employees and society at large seems to expect more and more that brands take a stand on societal issues. This notion is known as brand activism. This paper explores recent academic research on this issue, to provide guidance for brand managers and other marketers. The concept is defined and delineated, and the impact of brand activism on consumers, employees, investors and (last
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Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers International Journal of Advertising (IF 5.888) Pub Date : 2023-06-07 Tyler Milfeld, Matthew Pittman
Advertisers often use assertive messages because they minimize ambiguity, are attention-grabbing, and encourage behavioural compliance, making them a popular message design strategy in sustainabili...
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Luxury brands’ live streaming sales: the roles of streamer identity and level strategy International Journal of Advertising (IF 5.888) Pub Date : 2023-05-27 Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu
Abstract Today, live streaming selling has grown and pioneered sales opportunities for luxury brands. Through a lens of influencer marketing and source credibility theory, this study investigates the role of streamer identity (i.e. internet celebrities and e-shop sellers) and streamer level (macro vs. micro) on luxury brands’ live streaming sales. Using fixed-effect models, the data from 7,164 live
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Message assertiveness and price discounts: differences between hedonic and utilitarian consumption International Journal of Advertising (IF 5.888) Pub Date : 2023-05-26 Dongwon Choi, Hyejin Bang, Sukki Yoon, Tae Hyun Baek
Marketers often use assertive messages to advocate for prosocial causes. Paradoxically, however, assertive messages often provoke reactance. The authors conduct two laboratory experiments to examin...
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Thoughts on cross-cultural advertising research in 2023 International Journal of Advertising (IF 5.888) Pub Date : 2023-05-22 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 6, 2023)
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Non-fungible tokens (NFTs) as promotional devices: research needs and future projections International Journal of Advertising (IF 5.888) Pub Date : 2023-05-15 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 5, 2023)
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From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media International Journal of Advertising (IF 5.888) Pub Date : 2023-05-11 Kyeongwon Kwon, Jaejin Lee, Cen Wang, Vaibhav Shwetangbhai Diwanji
In view of increasing demand for environmental initiatives from consumers, corporations have actively created green advertising to demonstrate their commitment to the environment. This study conduc...
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When it pays to be clear: the appeal of concrete communication under uncertainty International Journal of Advertising (IF 5.888) Pub Date : 2023-05-08 Femke van Horen, Michaela Wänke, Thomas Mussweiler
This research demonstrates that the persuasiveness of concrete versus abstract communication in advertisers’ promotional messages depends on how (un)certain people feel. Three lab experiments and o...
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Digging deeper on diversity and inclusion in Advertising research: a call to action International Journal of Advertising (IF 5.888) Pub Date : 2023-04-29 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 4, 2023)
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The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016) International Journal of Advertising (IF 5.888) Pub Date : 2023-04-22 Jakeun Koo, Jun Heo
Abstract This study uses a longitudinal approach to examine the sponsored event-to-sponsoring brand image transfer and the reverse image transfer from the sponsor to the event. A between-within mixed design was used to test the moderating role of familiarity in the image flow process. Findings confirmed the bi-directional flow of image is contingent upon the moderator. Specifically, images tended to
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Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising International Journal of Advertising (IF 5.888) Pub Date : 2023-04-19 Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens, Sébastien Soulez
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employme...
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From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework International Journal of Advertising (IF 5.888) Pub Date : 2023-04-13 Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano, Leila Elgaaied-Gambier
In the current ecological context, advertising and communication emerge as valuable tools for raising awareness and encouraging sustainable behavior. For this communication to be effective, it is n...
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The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients: the mediating role of perceived social worth International Journal of Advertising (IF 5.888) Pub Date : 2023-04-12 Ming-Yi Chen
Few studies have focused on voluntary work from a marketing-centric perspective. This study aims to clarify the impacts of donors’ perceived personal resource scarcity on volunteering intentions, b...
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Dealing with intrusive ads: a study of which functionalities help consumers feel agency International Journal of Advertising (IF 5.888) Pub Date : 2023-04-09 Aimee S. Riedel, Clinton S. Weeks, Amanda T. Beatson
Abstract This work examines how intrusive advertising negatively impacts brand outcomes, and how this negativity is mitigated by mechanisms that support consumers feeling a greater sense of control. We contend that intrusive advertising leads to psychological reactance and consequently a loss of sense of agency, which results in negative brand outcomes. We examine how this is differentially mitigated
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Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators International Journal of Advertising (IF 5.888) Pub Date : 2023-04-09 Chingching Chang
Abstract Mental simulation, as a self-regulation resource, can link thoughts to action; for example, if story-based public service announcements (PSAs) promote pro-health behaviors, they may elicit self-referent mental simulation that evokes a sense of empowerment among consumers, thereby increasing their intentions to adopt the advocated health behaviors. Focusing on this mental simulation and empowerment
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Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising International Journal of Advertising (IF 5.888) Pub Date : 2023-03-25 Johannes Beckert, Brigitte Naderer
Abstract The persuasive potential of influencer advertising (IAd) has become a relevant field in academia. Followers see influencers as a source of inspiration, and inspiration can play a crucial role in purchase decisions. In the present study, we examined how factors related to the message, source, and audience interactions in influencer communication relate to the persuasive effectiveness of IAd
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Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance International Journal of Advertising (IF 5.888) Pub Date : 2023-03-24 Yung Kyun Choi, Ruonan Zhang, Christine (Eunyoung) Sung
Abstract In the beauty industry, advertisers are increasingly exploring endorsements from social media influencers (SMIs) as a strategy to promote positive consumer responses. For this strategy to be effective, it is important to select appropriate SMIs. Across two experiments, we investigated the moderating role of social distance by comparing an attractive celebrity to an expert SMI (Study 1) and
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“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts International Journal of Advertising (IF 5.888) Pub Date : 2023-03-13 Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
Global warming is one of the top environmental concerns in the U.S, yet little is known about the effects of green advertising on different generational cohorts – Gen-Z, Gen-Y, Gen-X, and Baby Boom...
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Out-of-home advertising: a bibliometric review International Journal of Advertising (IF 5.888) Pub Date : 2023-03-07 Rick T. Wilson
Abstract OOH advertising has received significant interest from scholars and practitioners for its synergistic potential with digital media and its lead role in many campaigns. A bibliometric analysis, which uses citation patterns and publication data, quantitatively assesses the intellectual structure of the OOH advertising literature to better facilitate knowledge dissemination for scholars and practitioners
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Getting sentimental about the need for more research on nostalgia in advertising International Journal of Advertising (IF 5.888) Pub Date : 2023-03-02 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 3, 2023)
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Editorial: New Thoughts on Advertising’s Impact on Consumer Prices International Journal of Advertising (IF 5.888) Pub Date : 2023-03-02 Charles R. Taylor
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 2, 2023)
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Sustainability advertising: literature review and framework for future research International Journal of Advertising (IF 5.888) Pub Date : 2023-02-24 Shelly Rathee, Tyler Milfeld
A growing number of consumers want companies to act sustainably. Companies have responded by advertising their sustainability initiatives, practices, and products. This paper takes a fresh look at ...
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Ethnicity in advertising and millennials: the role of social identity and social distinctiveness International Journal of Advertising (IF 5.888) Pub Date : 2023-02-06 Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach, Park Thaichon
Underpinned by the social identity theory and distinctiveness theory, the research examines the effects of mono- and multi-ethnicity advertising on brand evaluations among millennials. We conducted...
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Sick of awards: hidden costs of signaling for advertising creatives International Journal of Advertising (IF 5.888) Pub Date : 2023-02-02 Saraí Meléndez-Rodríguez, David Roca
This qualitative study explores the signaling costs associated with winning Cannes Lions, considered the industry’s most prestigious award ceremony. The dynamic componential model of creativity and...
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Debunking fake ad claims: the moderating role of gender International Journal of Advertising (IF 5.888) Pub Date : 2023-01-31 Somak Banerjee, Joseph F. Rocereto, Hyokjin Kwak, Arpita Pandey
Countering ads with fake claims represent a significant challenge for marketers and policymakers. We show how gender can help better target debunking efforts toward fake ads. First, we find that fe...
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Perspectives: race and advertising: conceptualizing a way forward through aesthetics International Journal of Advertising (IF 5.888) Pub Date : 2023-01-23 Kevin D. Thomas, Guillaume D. Johnson, Sonya A. Grier
Abstract As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also reassess how they engage and analyze race. Our goal is threefold: (1) provide an abbreviated assessment of the current body of advertising literature involving race and advertising and summarize its
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Reflections on the International Journal of Advertising on the journal’s history and first 40 years International Journal of Advertising (IF 5.888) Pub Date : 2022-12-28 Charles R. Taylor, Douglas C. West, Colin McDonald, Michael Waterson
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 1, 2023)
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The rise, growth, and future of branded content in the digital media landscape International Journal of Advertising (IF 5.888) Pub Date : 2022-12-19 Nathalie Dens, Karolien Poels
Abstract The advertising field has witnessed a dramatic transformation over the past decade. This contribution to the IJA 40th anniversary special issue deals with (digital) branded content; any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner’s brand values, and makes audiences choose to engage with the brand based on a pull logic due to its
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Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads International Journal of Advertising (IF 5.888) Pub Date : 2022-12-08 João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi
In-stream ads are one of the most common ad formats on the Internet nowadays, especially on YouTube. However, there has not been enough research on visual attention and advertising effectiveness, e...