After three industrial revolutions, the fourth comes, which transfers production to sophisticated networks of companies equipped with intelligent devices, machines, means of transport, communicating with each other using modern technologies. It creates new challenges for industrial enterprises, it requires redefining existing business models. The development of the concept of Industry 4.0 forces modern enterprises to quickly and flexibly adapt to the changing conditions of the technological environment. This is reflected in the changes taking place in the area of social and technical architecture of business models. Industry 4.0 contributes to creating a new kind of interaction between people and machines. These interactions significantly affect the way work is done and the resource allocation in the social and technical architecture of business models. The aim of the article is to identyfy the changes taking place in the area of social architecture of the business model in the era of Industry 4.0.