Value co-creation and performance within Brazilian innovation environments

This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance.

A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed.

The results helped clarify the value co-creation process in IEs of an emerging economy, suggesting under which conditions and how value co-creation practices are performed and its significant role in specific performance dimensions of companies.

The study contributes to companies and IEs within emerging economies to prioritize practices related to the co-creation of value to enhance their results.

In emerging countries, IEs struggle to apply their scarce resources to the development of hosted firms. Having value co-creation as a concept that presupposes the involvement of the beneficiary and other actors to improve the companies’ value proposition, its practice may constitute a valuable ally in this effort. However, the dynamics of value co-creation in such environments, its antecedents and specific outcomes are still unclear.