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Role of collective and personal virtues in corporate citizenship and business success: a mixed method approach

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Abstract

Organisational leaders mismanaging business affairs are guided by performance pressures and/or greed while pressurising employees to follow. Unethical activities have led to stakeholder losses, with no accountability by individuals perpetuating the fraud. Corporate governance frameworks and subsequent reforms have been used merely as tick box measures, proving them inefficient in numerous corporate collapses. This study intends to explore and analyse the roles of personal and collective virtues in corporate citizenship. Developing from the virtues theory and using a mixed method of three focus group discussions and a self-administered questionnaire of 119 participants from various organisations, the authors establish that personal virtues are important to portray ethical individualism. However, in a corporate setting, collective virtues are more important to enhance corporate citizenship, through ethical culture and collective accountability.

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Notes

  1. https://money.cnn.com/2016/09/08/investing/wells-fargo-created-phony-accounts-bank-fees/index.html

  2. https://www.channelnewsasia.com/news/business/the-rise-and-fall-of-wirecard-12976930

  3. https://www.mckinsey.com/business-functions/organisation/our-insights/the-dark-side-of-transparency

  4. https://www.frc.org.uk/getattachment/3851b9c5-92d3-4695-aeb2-87c9052dc8c1/Corporate-Culture-and-the-Role-of-Boards-Report-of-Observations.pdf

  5. https://putrabusinessschool.edu.my/what-is-hg/

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Funding

The Ministry of Higher Education, Malaysia, had funded this project via Fundamental Research Grant Scheme number FRGS/1/2018/SS03/UNM/02/2.

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Authors and Affiliations

  1. Nottingham University Business School, University of Nottingham Malaysia, Jalan Broga, 43500, Semenyih, Selangor, Malaysia

    Jayalakshmy Ramachandran & Vanitha Ponnusamy

  2. Faculty of Education, Language and Psychology, SEGi University, Petaling Jaya, Malaysia

    Geetha Subramaniam

  3. Asia Pacific University of Technology and Innovation, Jalan Teknologi 5, Technology Park Malaysia, Bukit Jalil, 57000, Kuala Lumpur, Malaysia

    Angelina Seow Voon Yee

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  1. Jayalakshmy Ramachandran
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  2. Geetha Subramaniam
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Correspondence to Geetha Subramaniam.

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Ramachandran, J., Subramaniam, G., Yee, A.S.V. et al. Role of collective and personal virtues in corporate citizenship and business success: a mixed method approach. Asian J Bus Ethics 11 (Suppl 1), 55–83 (2022). https://doi.org/10.1007/s13520-022-00150-5

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