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Real estate investment decisions in underrepresented Southeast Asian countries: evidence from Cambodia, Myanmar, and Vietnam

Wilson Wai Kwan Yeh (College of Business of City, University of Hong Kong, Kowloon Tong, Hong Kong)
Gang Hao (College of Business of City, University of Hong Kong, Kowloon Tong, Hong Kong)
Muammer Ozer (College of Business of City, University of Hong Kong, Kowloon Tong, Hong Kong)

Journal of Asia Business Studies

ISSN: 1558-7894

Article publication date: 19 April 2023

Issue publication date: 1 November 2023

166

Abstract

Purpose

Although real estate investment decisions are among the most important managerial decisions, such decisions are usually made in an ad hoc fashion in Southeast Asia. The purpose of this study is to present a two-tier multi-criteria decision-making model for real estate investment decisions across three rapidly growing but significantly understudied Southeast Asian countries: Cambodia, Myanmar and Vietnam.

Design/methodology/approach

Using three data sources (secondary data, two surveys and nearly 100 experts and senior executives), the authors applied a combination of the Analytic Hierarchy Process and the Simple Additive Weighting (or weighted sum) methods as two special cases of multi-criteria decision-making to assess nine real estate investment projects across Cambodia, Myanmar and Vietnam.

Findings

The results of this study indicated that Vietnam, Cambodia and Myanmar were the first, second and third most preferred countries for real estate investments, respectively. Moreover, the results clearly show a trade-off between perceived country risk and financial returns, indicating that a higher perceived country risk can be compensated for with higher financial returns.

Originality/value

Real estate investment decisions are usually made in an ad hoc manner in Southeast Asia. This study helps investors make more informed decisions when investing in real estate projects across three rapidly growing but significantly understudied Southeast Asian countries: Cambodia, Myanmar and Vietnam.

Keywords

Citation

Yeh, W.W.K., Hao, G. and Ozer, M. (2023), "Real estate investment decisions in underrepresented Southeast Asian countries: evidence from Cambodia, Myanmar, and Vietnam", Journal of Asia Business Studies, Vol. 17 No. 6, pp. 1143-1166. https://doi.org/10.1108/JABS-06-2022-0202

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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