Dynamic capabilities in new product development – the role of operational capabilities
Journal of Strategy and Management
ISSN: 1755-425X
Article publication date: 20 April 2023
Issue publication date: 1 August 2023
Abstract
Purpose
This research investigated the individual and combined effects of dynamic and operational capabilities on new product success using an improved measurement instrument.
Design/methodology/approach
The empirical data were collected from 872 manufacturing firms in Thailand via a questionnaire survey. Then data were analyzed by covariance-based structural equation modeling.
Findings
The improved measurement instrument provided good reliability and validity. Dynamic capabilities improved new product success through operational capabilities, which fully mediated this relationship. Dynamic capabilities negatively moderated the effect of operational capabilities on new product success.
Research limitations/implications
The empirical model derived from private manufacturing company data should be further tested in service industries, public firms and nonprofit organizations.
Practical implications
The research provided two implications: the complementarity between dynamic capabilities and operational capabilities and the measurement instruments and the industrial benchmarks.
Originality/value
This study contributes three new insights: firstly, the complementary role of dynamic capabilities and operational capabilities supporting new product success; secondly, the mediating role of operational capabilities and thirdly, the moderating role of dynamic capabilities in this relationship.
Keywords
Citation
Kunanoppadol, J. and Igel, B. (2023), "Dynamic capabilities in new product development – the role of operational capabilities", Journal of Strategy and Management, Vol. 16 No. 3, pp. 592-608. https://doi.org/10.1108/JSMA-10-2022-0187
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited