Obstacles and strategies in ecosystem governance: a view from the orchestrator side

Platform ecosystem governance is a decisive issue for orchestrators, as the motivation and behaviors of the complementors in an ecosystem can be distinctly different, shaped by the specific arrangements they have within the ecosystem. However, knowledge about adaptation in the governance of platform ecosystems is quite limited. First, the authors hardly know which obstacles are arising for orchestrators due to typical governance settings and their consequences. Second, the authors know less about governance strategies by orchestrators that help deal with these obstacles.

The authors follow an inductive, multistep case-study-based approach with multiple cases using guidelines proposed by Yin (2018). Based on predefined criteria, the authors selected 41 platform ecosystems with a “hub and spoke” system within and across several industries and collected a wide range of data. The authors conducted 14 interviews with executives of these platform ecosystems to gain further insights, transcribed and/or summarized all interviews, and analyzed the data.

Based on the dataset, the authors identify four significant obstacles and ten strategies of orchestrators in platform ecosystems. This approach allows us to gain insight into innovative approaches orchestrators conduct to cope with these challenges.

The authors already have a broad range of studies on ecosystem governance in the literature. However, research dealing with the dynamics of governance regimes is quite rare. The study examines how orchestrators of platform ecosystems react to emerging obstacles they are confronted with during the evolution of their platform ecosystems. Partly, these strategies might be expected, but mostly they show innovative approaches for handling these obstacles that have not been reported in research so far.