Exploring literary festivals in Ireland
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 1 September 2023
Issue publication date: 27 October 2023
Abstract
Purpose
The purpose of this paper is to explore the origins and management of literary festivals in Ireland from the perspective of their founders or those involved in managing these festivals.
Design/methodology/approach
This qualitative research study explores six literary festivals across the island of Ireland. The research and data collection instruments include bibliographic research and a series of in-depth interviews with festival founders, directors and managers.
Findings
The festivals in this study have evolved from a range of origins and are strongly influenced by the artistic vision and strategic approach of their founders and/or directors. Generating adequate revenue remains a constant challenge for these festivals as they rely on three primary sources of funding, i.e. ticket sales, sponsorship and grant support. Volunteering at literary festivals provides an opportunity for increased community involvement, participation and a sense of co-creation. Building strong partnerships and positive stakeholder engagement is fundamental to successful festival support and funding, ensuring that festivals can deliver well-structured programmes that will attract a loyal and engaging audience.
Research limitations/implications
This exploratory research is limited to six literary festivals in Ireland and there is potential to extend this into a more comprehensive study.
Practical implications
This study provides insights into this increasingly popular festival sector and identifies practical strategies for developing and managing literary festivals and related events.
Originality/value
Even though literary festivals have proliferated in Ireland over the past twenty years, there is a dearth of academic research in this area. The research study focuses on literary festivals, primarily from a “supply” rather than “demand” perspective.
Keywords
Citation
McGuckin, M. (2023), "Exploring literary festivals in Ireland", International Journal of Event and Festival Management, Vol. 14 No. 4, pp. 523-536. https://doi.org/10.1108/IJEFM-01-2023-0009
Publisher
:Emerald Publishing Limited
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