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Investigating the recovery of community events in Scotland, post-COVID-19

Nick Davies (Glasgow Caledonian University, Glasgow, UK)
Lindsay Robbins (Glasgow Caledonian University, Glasgow, UK)
Daniel Baxter (Department of Fashion, Marketing, Tourism and Events, Glasgow Caledonian University, Glasgow, UK)
Maren Viol (British University Vietnam, Hanoi, Vietnam)
Alannah Graham (Glasgow Caledonian University, Glasgow, UK)
Aleksandra Halas (Glasgow Caledonian University, Glasgow, UK)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 3 October 2023

Issue publication date: 27 October 2023

125

Abstract

Purpose

Community events are significant for building community identity and cohesion. During 2020–2021, events largely halted due to coronavirus disease 2019 (COVID-19) and many communities lacked the capacity to recover their events quickly, in comparison to larger more well-resourced events. The study aims to understand and learn from the experiences of Scottish community event practitioners' during the disruption and recovery period for their events.

Design/methodology/approach

A targeted qualitative questionnaire elicited open-ended responses from people involved in the management and operation of community events in Scotland. Focus groups were also conducted with relevant practitioners to further elicit data.

Findings

Four key themes emerged as follows: (1) COVID-19 fractured stakeholder networks and impacted the ability of community events to operate. Practices adapted to incorporate virtual events. (2) Events were considered as important for place-building and wider collective community benefits. This was brought more into focus for practitioners as a result of the pandemic. (3) Local authorities were variable in the level and support they gave community events. (4) Some positive changes were enforced through COVID-19, such as collaboration between small event collectives that can build resilience for community events in the future.

Originality/value

The research provides an analysis of community events, which are often small-scale, diverse, local, unique to destinations and under-researched compared to large events. It particularly builds understanding of their resilience to sectoral disruption, through the lens of recovery from the COVID-19 pandemic, an extraordinary disruptive event. This paper provides practical strategies for community actors and local authorities to improve event delivery and leverage community events as place-builders.

Keywords

Acknowledgements

This work was supported by Glasgow Caledonian University Internal REG funding.

Citation

Davies, N., Robbins, L., Baxter, D., Viol, M., Graham, A. and Halas, A. (2023), "Investigating the recovery of community events in Scotland, post-COVID-19", International Journal of Event and Festival Management, Vol. 14 No. 4, pp. 537-558. https://doi.org/10.1108/IJEFM-03-2023-0024

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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