Skip to main content
Log in

Evaluating variations in the barriers to colorectal cancer screening associated with telehealth use in rural U.S. Pacific Northwest

  • Original Paper
  • Published:
Cancer Causes & Control Aims and scope Submit manuscript

Abstract

Purpose

The incidence and mortality rates of colorectal cancer (CRC) remain consistently high in rural populations. Telehealth can improve screening uptake by overcoming individual and environmental disadvantages in rural communities. The present study aimed to characterize varying barriers to CRC screening between rural individuals with and without experience in using telehealth.

Method

The cross-sectional study surveyed 250 adults aged 45–75 residing in rural U.S. states of Alaska, Idaho, Oregon, and Washington from June to September 2022. The associations between CRC screening and four sets of individual and environmental factors specific to rural populations (i.e., demographic characteristics, accessibility, patient–provider factors, and psychological factors) were assessed among respondents with and without past telehealth adoption.

Result

Respondents with past telehealth use were more likely to screen if they were married, had a better health status, had experienced discrimination in health care, and had perceived susceptibility, screening efficacy, and cancer fear, but less likely to screen when they worried about privacy or had feelings of embarrassment, pain, and discomfort. Among respondents without past telehealth use, the odds of CRC screening decreased with busy schedules, travel burden, discrimination in health care, and lower perceived needs.

Conclusion

Rural individuals with and without previous telehealth experience face different barriers to CRC screening. The finding suggests the potential efficacy of telehealth in mitigating critical barriers to CRC screening associated with social, health care, and built environments of rural communities.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Data availability

The data that support the findings of this study are available from the corresponding author upon request.

References

  1. Siegel RL, Miller KD, Fuchs HE, Jemal A (2021) Cancer statistics, 2021. CA Cancer J Clin 71:7–33

    Article  PubMed  Google Scholar 

  2. Blake KD, Moss JL, Gaysynsky A, Srinivasan S, Croyle RT (2017) Making the case for investment in rural cancer control: an analysis of rural cancer incidence, mortality, and funding trends. Cancer Epidemiol Biomarkers Prev 26:992–997

    Article  PubMed  PubMed Central  Google Scholar 

  3. US Preventive Services Task Force, Bibbins-Domingo K, Grossman DC et al (2016) Screening for colorectal cancer: us preventive services task force recommendation statement. JAMA 315:2564–2575

    Article  Google Scholar 

  4. Henley SJ, Anderson RN, Thomas CC, Massetti GM, Peaker B, Richardson LC (2017) Invasive cancer incidence, 2004–2013, and deaths, 2006–2015, in nonmetropolitan and metropolitan counties—United States. MMWR Surveill Summ 66:1

    Article  PubMed  PubMed Central  Google Scholar 

  5. Wheeler SB, Davis MM (2017) “taking the bull by the horns”: four principles to align public health, primary care, and community efforts to improve rural cancer control: four principles in rural cancer control. J Rural Health 33:345–349

    Article  PubMed  PubMed Central  Google Scholar 

  6. James WL (2014) All rural places are not created equal: revisiting the rural mortality penalty in the United States. Am J Public Health 104:2122–2129

    Article  PubMed  PubMed Central  Google Scholar 

  7. Wang H, Roy S, Kim J, Farazi PA, Siahpush M, Su D (2019) Barriers of colorectal cancer screening in rural USA: a systematic review. Rural Remote Health 19:5181

    PubMed  Google Scholar 

  8. Kirkwood MK, Hanley A, Bruinooge SS, Garrett-Mayer E, Levit LA, Schenkel C, Seid JE, Polite BN, Schilsky RL (2018) The state of oncology practice in America, 2018: results of the ASCO practice census survey. J Oncol Pract 14:e412–e420

    Article  PubMed  Google Scholar 

  9. Ambroggi M, Biasini C, Del Giovane C, Fornari F, Cavanna L (2015) Distance as a barrier to cancer diagnosis and treatment: review of the literature. Oncologist 20:1378–1385

    Article  PubMed  PubMed Central  Google Scholar 

  10. Charlton M, Schlichting J, Chioreso C, Ward M, Vikas P (2015) Challenges of rural cancer care in the United States. Oncology 29:633–640

    PubMed  Google Scholar 

  11. Wang H, Qiu F, Gregg A, Chen B, Kim J, Young L, Wan N, Chen L-W (2018) Barriers and facilitators of colorectal cancer screening for patients of rural accountable care organization clinics: a multilevel analysis. J Rural Health 34:202–212

    Article  PubMed  Google Scholar 

  12. Ryvicker M (2018) A conceptual framework for examining healthcare access and navigation: a behavioral-ecological perspective. Soc Theory Health 16:224–240

    Article  PubMed  Google Scholar 

  13. Rariy C, Truesdale L, Ahn ER, Gershenhorn BG, Easthon K, Garoutte B, Govorchin P, Schink JC (2021) Bridging the gap by providing access to oncology care to rural communities: a hybrid delivery model combining in-person visits with telehealth. J Clin Orthod 39:e18528–e18528

    Google Scholar 

  14. Golembiewski EH, Gravholt DL, Torres Roldan VD et al (2022) Rural patient experiences of accessing care for chronic conditions: a systematic review and thematic synthesis of qualitative studies. Ann Fam Med 20:266–272

    Article  PubMed  PubMed Central  Google Scholar 

  15. Nodora JN, Gupta S, Howard N et al (2021) The COVID-19 Pandemic: identifying adaptive solutions for colorectal cancer screening in underserved communities. J Natl Cancer Inst 113:962–968

    Article  PubMed  Google Scholar 

  16. Dignan M, Shelton B, Slone SA, Tolle C, Mohammad S, Schoenberg N, Pearce K, Van Meter E, Ely G (2014) Effectiveness of a primary care practice intervention for increasing colorectal cancer screening in Appalachian Kentucky. Prev Med 58:70–74

    Article  PubMed  Google Scholar 

  17. Kruse-Diehr AJ, Dignan M, Cromo M, Carman AL, Rogers M, Gross D, Russell S (2022) Building cancer prevention and control research capacity in rural Appalachian Kentucky primary care clinics during COVID-19: development and adaptation of a multilevel colorectal cancer screening project. J Cancer Educ 37:1407–1413

    Article  PubMed  Google Scholar 

  18. López L, Green AR, Tan-McGrory A, King R, Betancourt JR (2011) Bridging the digital divide in health care: the role of health information technology in addressing racial and ethnic disparities. Jt Comm J Qual Patient Saf 37:437–445

    PubMed  Google Scholar 

  19. Morris BB, Rossi B, Fuemmeler B (2022) The role of digital health technology in rural cancer care delivery: a systematic review. J Rural Health 38:493–511

    Article  PubMed  Google Scholar 

  20. DeGroff A, Sharma K, Satsangi A et al (2018) Increasing colorectal cancer screening in health care systems using evidence-based interventions. Prev Chronic Dis 15:E100

    Article  PubMed  PubMed Central  Google Scholar 

  21. Kreuter MW, Holmes K, Alcaraz K, Kalesan B, Rath S, Richert M, McQueen A, Caito N, Robinson L, Clark EM (2010) Comparing narrative and informational videos to increase mammography in low-income African American women. Patient Educ Couns 81:S6–S14

    Article  PubMed  PubMed Central  Google Scholar 

  22. Downey LH, Castellanos DC, Yadrick K, Threadgill P, Kennedy B, Strickland E, Prewitt TE, Bogle M (2010) Capacity building for health through community-based participatory nutrition intervention research in rural communities. Fam Commun Health 33:175–185

    Article  Google Scholar 

  23. Leeman J, Calancie L, Hartman MA, Escoffery CT, Herrmann AK, Tague LE, Moore AA, Wilson KM, Schreiner M, Samuel-Hodge C (2015) What strategies are used to build practitioners’ capacity to implement community-based interventions and are they effective?: a systematic review. Implement Sci 10:80

    Article  PubMed  PubMed Central  Google Scholar 

  24. Marks VA, Hsiang WR, Umer W, Haleem A, Kim D, Kunstman JW, Leapman MS, Schuster KM (2022) Access to telehealth services for colorectal cancer patients in the United States during the COVID-19 pandemic. Am J Surg 224:1267–1273

    Article  PubMed  PubMed Central  Google Scholar 

  25. Sabesan S (2015) Specialist cancer care through telehealth models. Aust J Rural Health 23:19–23

    Article  PubMed  Google Scholar 

  26. Martin M (2021) Computer and Internet Use in the United States, 2018. In: U.S. Census Bureau. https://www.census.gov/content/dam/Census/library/publications/2021/acs/acs-49.pdf. 2023

  27. Leigh JW, Gerber BS, Gans CP, Kansal MM, Kitsiou S (2022) Smartphone ownership and interest in mobile health technologies for self-care among patients with chronic heart failure: cross-sectional survey study. JMIR Cardio 6:e31982

    Article  PubMed  PubMed Central  Google Scholar 

  28. Atske S, Perrin A (2021) Home broadband adoption, computer ownership vary by race, ethnicity in the U.S. In: Pew Research Center. https://www.pewresearch.org/fact-tank/2021/07/16/home-broadband-adoption-computer-ownership-vary-by-race-ethnicity-in-the-u-s/. Accessed 27 Mar 2023

  29. US Preventive Services Task Force, Davidson KW, Barry MJ et al (2021) Screening for colorectal cancer: US preventive services task force recommendation statement. JAMA 325:1965–1977

    Article  Google Scholar 

  30. Scott JD, Unruh KT, Catlin MC et al (2012) Project ECHO: a model for complex, chronic care in the Pacific Northwest region of the United States. J Telemed Telecare 18:481–484

    Article  PubMed  PubMed Central  Google Scholar 

  31. Qualtrics (2019) Online Research Panels & Samples for Surveys. In: Qualtrics. https://www.qualtrics.com/research-services/online-sample/. Accessed 5 Sep 2023

  32. USDA Economic Research Service (2020) Racial and ethnic minorities made up about 22 percent of the rural population in 2018, compared to 43 percent in urban areas. In: United States Department of Agriculture. https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=99538. Accessed 25 Feb 2023

  33. Miller CA, Guidry JPD, Dahman B, Thomson MD (2020) A tale of two diverse qualtrics samples: information for online survey researchers. Cancer Epidemiol Biomarkers Prev 29:731–735

    Article  PubMed  PubMed Central  Google Scholar 

  34. Boas TC, Christenson DP, Glick DM (2018) Recruiting large online samples in the United States and India: Facebook, Mechanical Turk, and Qualtrics. Political Science Research and Methods 1–19

  35. Holt TP, Loraas TM (2019) Using qualtrics panels to source external auditors: a replication study. J Infrastruct Syst 33:29–41

    Google Scholar 

  36. Fennell K, Hull M, Jones M, Dollman J (2018) A comparison of barriers to accessing services for mental and physical health conditions in a sample of rural Australian adults. Rural Remote Health 18:4155

    PubMed  Google Scholar 

  37. López-Cevallos DF, Harvey SM, Warren JT (2014) Medical mistrust, perceived discrimination, and satisfaction with health care among young-adult rural latinos. J Rural Health 30:344–351

    Article  PubMed  Google Scholar 

  38. Wilkins T, Gillies RA, Harbuck S, Garren J, Looney SW, Schade RR (2012) Racial disparities and barriers to colorectal cancer screening in rural areas. J Am Board Fam Med 25:308–317

    Article  PubMed  Google Scholar 

  39. Sibold HC, Thomson MC, Hianik R et al (2021) Videos improve patient understanding of chemotherapy terminology in a rural setting. Cancer 127:4015–4021

    Article  PubMed  Google Scholar 

  40. Reschovsky JD, Staiti AB (2005) Access and quality: does rural America lag behind? Health Aff 24:1128–1139

    Article  Google Scholar 

  41. Shavers VL, Fagan P, Jones D, Klein WMP, Boyington J, Moten C, Rorie E (2012) The state of research on racial/ethnic discrimination in the receipt of health care. Am J Public Health 102:953–966

    Article  PubMed  PubMed Central  Google Scholar 

  42. Wong PKK, Christie L, Johnston J, Bowling A, Freeman D, Joshua F, Bird P, Chia K, Bagga H (2014) How well do patients understand written instructions?: health literacy assessment in rural and urban rheumatology outpatients. Medicine 93:e129

    Article  PubMed  PubMed Central  Google Scholar 

  43. Vernon SW, Myers RE, Tilley BC (1997) Development and Validation of an Instrument to Measure Factors Related to Colorectal Cancer Screening Adherence’. Cancer Epidemiol Biomarkers Prev 6:825–832

    CAS  PubMed  Google Scholar 

  44. Jones RM, Devers KJ, Kuzel AJ, Woolf SH (2010) Patient-reported barriers to colorectal cancer screening: a mixed-methods analysis. Am J Prev Med 38:508–516

    Article  PubMed  PubMed Central  Google Scholar 

  45. Powe BD (1995) Fatalism among elderly African Americans. Effects on colorectal cancer screening. Cancer Nurs 18:385–392

    Article  CAS  PubMed  Google Scholar 

  46. Miles A, Voorwinden S, Chapman S, Wardle J (2008) Psychologic predictors of cancer information avoidance among older adults: the role of cancer fear and fatalism. Cancer Epidemiol Biomarkers Prev 17:1872–1879

    Article  PubMed  Google Scholar 

  47. IBM (2022) IBM SPSS Statistics for Windows.

  48. Chen J, Amaize A, Barath D (2021) Evaluating telehealth adoption and related barriers among hospitals located in rural and urban areas. J Rural Health 37:801–811

    Article  PubMed  Google Scholar 

  49. Balzora S, Issaka RB, Anyane-Yeboa A, Gray DM 2nd, May FP (2020) Impact of COVID-19 on colorectal cancer disparities and the way forward. Gastrointest Endosc 92:946–950

    Article  PubMed  PubMed Central  Google Scholar 

  50. Born W, Engelman K, Greiner KA, Bhattacharya SB, Hall S, Hou Q, Ahluwalia JS (2009) Colorectal cancer screening, perceived discrimination, and low-income and trust in doctors: a survey of minority patients. BMC Public Health 9:363

    Article  PubMed  PubMed Central  Google Scholar 

  51. Crawley LM, Ahn DK, Winkleby MA (2008) Perceived medical discrimination and cancer screening behaviors of racial and ethnic minority adults. Cancer Epidemiol Biomarkers Prev 17:1937–1944

    Article  PubMed  PubMed Central  Google Scholar 

  52. Findling MTG, Blendon RJ, Benson JM, Miller C (2022) The unseen picture: issues with health care, discrimination, police and safety, and housing experienced by native American populations in rural America. J Rural Health 38:180–186

    Article  PubMed  Google Scholar 

  53. Waad A (2019) Caring for Our community: telehealth interventions as a promising practice for addressing population health disparities of LGBTQ+ communities in health care settings. Dela J Public Health 5:12–15

    Article  PubMed  PubMed Central  Google Scholar 

  54. Whitehead J, Shaver J, Stephenson R (2016) Outness, Stigma, and primary health care utilization among rural LGBT populations. PLoS One 11:e0146139

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  55. Silva MA, Perez OFR, Añez LM, Paris M Jr (2021) Telehealth treatment engagement with Latinx populations during the COVID-19 pandemic. Lancet Psychiatry 8:176–178

    Article  PubMed  Google Scholar 

  56. Cooks EJ, Duke KA, Flood-Grady E et al (2022) Can virtual human clinicians help close the gap in colorectal cancer screening for rural adults in the United States? The influence of rural identity on perceptions of virtual human clinicians. Prev Med Rep 30:102034

    Article  PubMed  PubMed Central  Google Scholar 

  57. Durant NH, Bartman B, Person SD, Collins F, Austin SB (2009) Patient provider communication about the health effects of obesity. Patient Educ Couns 75:53–57

    Article  PubMed  Google Scholar 

  58. Correa JB, Brandon KO, Meltzer LR, Hoehn HJ, Piñeiro B, Brandon TH, Simmons VN (2018) Electronic cigarette use among patients with cancer: reasons for use, beliefs, and patient-provider communication. Psychooncology 27:1757–1764

    Article  PubMed  PubMed Central  Google Scholar 

  59. Nölke L, Mensing M, Krämer A, Hornberg C (2015) Sociodemographic and health-(care-)related characteristics of online health information seekers: a cross-sectional German study. BMC Public Health 15:31

    Article  PubMed  PubMed Central  Google Scholar 

  60. McDonald YJ, Goldberg DW, Scarinci IC, Castle PE, Cuzick J, Robertson M, Wheeler CM (2017) Health service accessibility and risk in cervical cancer prevention: comparing rural versus nonrural residence in New Mexico. J Rural Health 33:382–392

    Article  PubMed  Google Scholar 

  61. Brewer NT, Chapman GB, Gibbons FX, Gerrard M, McCaul KD, Weinstein ND (2007) Meta-analysis of the relationship between risk perception and health behavior: the example of vaccination. Health Psychol 26:136–145

    Article  PubMed  Google Scholar 

  62. Antonovsky A (1987) Unraveling the mystery of health: How people manage stress and stay well. Jossey-Bass, San Francisco

    Google Scholar 

  63. Antonovsky A (1996) The salutogenic model as a theory to guide health promotion. Health Promot Int 11:11–18

    Article  Google Scholar 

  64. Super S, Wagemakers MAE, Picavet HSJ, Verkooijen KT, Koelen MA (2016) Strengthening sense of coherence: opportunities for theory building in health promotion. Health Promot Int 31:869–878

    CAS  PubMed  Google Scholar 

  65. Galletta M, Cherchi M, Cocco A et al (2019) Sense of coherence and physical health-related quality of life in Italian chronic patients: the mediating role of the mental component. BMJ Open 9:e030001

    Article  PubMed  PubMed Central  Google Scholar 

  66. Allison BA, Rea S, Mikesell L, Perry MF (2022) Adolescent and parent perceptions of telehealth visits: a mixed-methods study. J Adolesc Health 70:403–413

    Article  PubMed  Google Scholar 

  67. Shachar C, Engel J, Elwyn G (2020) Implications for telehealth in a postpandemic future: regulatory and privacy issues. JAMA 323:2375–2376

    Article  CAS  PubMed  Google Scholar 

  68. Hall JL, McGraw D (2014) For telehealth to succeed, privacy and security risks must be identified and addressed. Health Aff 33:216–221

    Article  Google Scholar 

  69. Peng W, McKinnon-Crowley J, Huang Q, Mao B (2023) Assessing Fear, embarrassment, and disgust in colonoscopy: the development of measurement instruments and psychometric evidence. Health Educ Behav. https://doi.org/10.1177/10901981231177075

    Article  PubMed  Google Scholar 

  70. Consedine NS, Ladwig I, Reddig MK, Broadbent EA (2011) The many faeces of colorectal cancer screening embarrassment: preliminary psychometric development and links to screening outcome. Br J Health Psychol 16:559–579

    Article  PubMed  Google Scholar 

  71. Wilkinson TA, Kottke MJ, Berlan ED (2020) Providing contraception for young people during a pandemic is essential health care. JAMA Pediatr 174:823–824

    Article  PubMed  PubMed Central  Google Scholar 

  72. Spelten ER, Hardman RN, Pike KE, Yuen EYN, Wilson C (2021) Best practice in the implementation of telehealth-based supportive cancer care: using research evidence and discipline-based guidance. Patient Educ Couns 104:2682–2699

    Article  PubMed  Google Scholar 

  73. Cottrill CD, Brooke S, Mulley C, Nelson JD, Wright S (2020) Can multi-modal integration provide enhanced public transport service provision to address the needs of vulnerable populations? Res Transp Econ 83:100954

    Article  Google Scholar 

  74. Arcury TA, Preisser JS, Gesler WM, Powers JM (2005) Access to transportation and health care utilization in a rural region. J Rural Health 21:31–38

    Article  PubMed  Google Scholar 

  75. Choi NG, DiNitto DM, Marti CN, Choi BY (2022) Telehealth use among older adults during COVID-19: associations with sociodemographic and health characteristics, technology device ownership, and technology learning. J Appl Gerontol 41:600–609

    Article  PubMed  PubMed Central  Google Scholar 

  76. Sizer MA, Bhatta D, Acharya B, Paudel KP (2022) Determinants of telehealth service use among mental health patients: a case of rural louisiana. Int J Environ Res Public Health. https://doi.org/10.3390/ijerph19116930

    Article  PubMed  PubMed Central  Google Scholar 

  77. Klee D, Pyne D, Kroll J, James W, Hirko KA (2023) Rural patient and provider perceptions of telehealth implemented during the COVID-19 pandemic. BMC Health Serv Res 23:981

    Article  PubMed  PubMed Central  Google Scholar 

  78. Lyles CR, Fruchterman J, Youdelman M, Schillinger D (2017) Legal, practical, and ethical considerations for making online patient portals accessible for all. Am J Public Health 107:1608–1611

    Article  PubMed  PubMed Central  Google Scholar 

  79. Zahnd WE, Murphy C, Knoll M et al (2021) The intersection of rural residence and minority race/ethnicity in cancer disparities in the United States. Int J Environ Res Public Health. https://doi.org/10.3390/ijerph18041384

    Article  PubMed  PubMed Central  Google Scholar 

Download references

Funding

This work was partially supported by Patrick Coolen Health Communication Entrepreneurs Endowment at Washington State University.

Author information

Authors and Affiliations

Authors

Contributions

All authors contributed to the conceptualization and design. WP: Conceptualization, Methodology, Formal analysis, Writing – original draft, Writing – review & editing, Funding acquisition. QH: Conceptualization, Methodology, Writing – original draft, Writing – review & editing. BM: Conceptualization, Methodology, Writing – original draft. All authors commented on previous versions of the manuscript. All authors read and approved the final manuscript.

Corresponding author

Correspondence to Wei Peng.

Ethics declarations

Conflict of interest

The authors have no relevant financial or non-financial interests to disclose.

Ethical approval

IRB exemption was granted by Washington State University for this study.

Consent to participate

Informed consent was obtained from all individual participants included in the study.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Supplementary Information

Below is the link to the electronic supplementary material.

Supplementary file1 (PDF 106 kb)

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Peng, W., Huang, Q. & Mao, B. Evaluating variations in the barriers to colorectal cancer screening associated with telehealth use in rural U.S. Pacific Northwest. Cancer Causes Control 35, 635–645 (2024). https://doi.org/10.1007/s10552-023-01819-3

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10552-023-01819-3

Keywords

Navigation