Abstract
The global mindset (GM) has become a competitive differentiator for organizations in complex and constantly changing scenarios. Developing a GM contributes to achieving above-average business performance. This theoretical-empirical study aims to analyze how a GM influences the strategic actions adopted by international entrepreneurs running hotels and inns located in Porto de Galinhas (Brazil) in the face of two catastrophes: a regional oil spill and COVID-19. As a strategy, the study of multiple cases was adopted. A qualitative research approach was used in which documents were selected and semi-structured interviews were carried out with directors, company managers, and representatives of the Porto de Galinhas Hotel Association (AHPG) and Porto de Galinhas Convention & Visitors Bureau (PGACVB) who experienced the crisis. The oil spill occurred in the second half of 2019, and the COVID-19 pandemic started in March 2020. This study found that proactivity, global orientation, and the network are aspects of GM present in the four companies analyzed and that influence the differentiation and business strategy implemented in the lodging facilities; moreover, the proactivity of the GM is present among them. Such a relationship between differentiation and proactivity has not been reported in the literature; thus, in this research, this connection was considered as a finding. The premise that GM influences the strategies developed by international hotel and inn operators located in Porto de Galinhas and surroundings in the face of the oil spill and COVID-19 catastrophes was confirmed. Furthermore, gaps are identified that can be filled through the development of future research on the influence of the Global Corporate Mindset in the formation of business strategies in organizations from different economic segments.
Resumen
En escenarios complejos y en constante cambio, la mentalidad global (GM) se ha convertido en un diferenciador competitivo para las organizaciones. Su desarrollo contribuye a lograr un rendimiento empresarial superior a la media. Este estudio teórico-empírico tiene como objetivo analizar cómo la mentalidad global influye en las acciones estratégicas adoptadas por empresarios internacionales de hoteles y posadas ubicados en Porto de Galinhas (Brazil), frente al derrame de petróleo y las catástrofes de COVID-19. Como estrategia se adoptó el estudio de casos múltiples. Se utilizó un enfoque de investigación cualitativa en el que se seleccionaron documentos y se realizaron entrevistas semiestructuradas con directores, gerentes de empresas y representantes de la Asociación de Hoteles de Porto de Galinhas (AHPG) y de la Oficina de Visitantes y Convenciones de Porto de Galinhas (PGACVB) que experimentaron el crisis. La pandemia iniciada en marzo de 2020 provocada por el COVID-19 y el derrame de petróleo ocurrido en el segundo semestre de 2019. Como resultado de este estudio se encontró que la proactividad, la orientación global y la red son aspectos de MG presentes en las cuatro empresas analizados y que inciden en la diferenciación, estrategia empresarial implementada en los establecimientos de hospedaje, y que entre ellos está presente la proactividad de la mentalidad global. Esta relación entre diferenciación y proactividad no está reportada en la literatura, pero en esta investigación esta conexión fue considerada como un hallazgo. Se confirmó la premisa de que MG influye en las estrategias desarrolladas por empresarios internacionales de hoteles y posadas ubicados en Porto de Galinhas y alrededores frente a las catástrofes del Petróleo y de la COVID-19. Además, se identifican vacíos que pueden ser llenados mediante el desarrollo de futuras investigaciones sobre la influencia del Global Corporate Mindset (GCM) en la formación de estrategias empresariales en organizaciones de diferentes segmentos económicos.
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We thank the Federal University of Pernambuco for the financial support made possible by the PROPESQI Humanities public notice 10/2020 and the PROPG researcher support public notice 03/2020 linked to the UFPE Graduate Programs. Furthermore, thanks are also extended to the Fundação de Amparo à Ciência e Tecnologia do Estado de Pernambuco (FACEPE) for granting a scholarship to carry out this research and to CAPES.
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Correia, A.M.S.S., Pereira, Y.V. Global mindset in the face of oil spill and COVID-19 catastrophes. J Int Entrep (2023). https://doi.org/10.1007/s10843-023-00343-4
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DOI: https://doi.org/10.1007/s10843-023-00343-4