Abstract
This study aimed to identify some of the main characteristics of strategic behavior in micro and small technology–based firms in Brazil and consisted of two phases. The former involved a survey of 104 micro and small technology–based firms, with results obtained using multivariate statistical techniques. The latter involved five case studies, with information collected through semi-structured interviews and were analyzed using the content analysis technique. The results indicated that micro and small technology–based firms operate in sectors with significant levels of dynamism and uncertainty and exhibit strategic behavior based on the adoption (or implementation) of competitive and innovation strategies, structuring of R&D departments, and R&D investments to meet customer needs. The influence of dynamic capabilities on the innovation process may enable micro and small technology–based firms operating in uncertain and dynamic sectors to sense external opportunities and seize and reconfigure organizational resources to exploit external opportunities for competitive advantages.
Resumen
Este estudio tiene como objetivo identificar algunas de las principales características del comportamiento estratégico en micro y pequeñas empresas de base tecnológica en Brasil. El método de investigación empleado constó de dos fases. En la primera, se realizó una encuesta a 104 micro y pequeñas empresas de base tecnológica, cuyos resultados se obtuvieron mediante la aplicación de técnicas estadísticas multivariadas. La segunda consistió en cinco estudios de caso, con información recogida mediante entrevistas semiestructuradas y analizada mediante la técnica de análisis de contenido. Los resultados indican que las micro y pequeñas empresas de base tecnológica operan en sectores con importantes niveles de dinamismo e incertidumbre y presentan un comportamiento estratégico basado en la adopción (o implementación) de estrategias competitivas y de innovación, la estructuración de los departamentos de I+D y las inversiones en I+D para satisfacer las necesidades de los clientes. La influencia de las capacidades dinámicas en el proceso de innovación puede permitir que las microempresas y las pequeñas empresas de base tecnológica que operan en sectores inciertos y dinámicos perciban las oportunidades externas y aprovechen y reconfiguren los recursos organizativos para explotar las oportunidades externas y obtener ventajas competitivas.
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Acknowledgements
This work was supported by the Brazilian National Council for Scientific and Technological Development (Conselho Nacional de Desenvolvimento Científico e Tecnológico - CNPq) [Nos. 312585/2021-7, 404819/2023-0 and 168530/2021-0] and the Brazilian Coordination for the Improvement of Higher Education Personnel (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior) [No. 001].
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Musetti, T.F., Nagano, M.S. & Filho, A.G.A. Analysis of strategic behavior in micro and small technology–based firms in brazil. J Int Entrep (2024). https://doi.org/10.1007/s10843-023-00347-0
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DOI: https://doi.org/10.1007/s10843-023-00347-0
Keywords
Palabras clave
- Comportamiento estratégico
- estrategia de innovación
- inversiones en I+D
- microempresas y pequeñas empresas de base tecnológica