Abstract
This research seeks to identify the factors that affect people’s decision to purchase, or to not purchase, social robots for their homes. To this aim, we focus on a specific technological use case: behavior and habit change. As consumer behavior research suggests that preferred designs and price sensitivity will vary between those who are technology early adopters and those who are mainstream adopters, we look at how self-classification influences the aforementioned areas. To this end, we interview 18 individuals to identify behavioral change goals and note reactions to three videos of technology for habit change. In addition to assessing willingness-to-pay (WTP) by using established methods in market research, holistic product design cards are also created to aid this process and to support user design. Additionally, we compare how people’s purchase-based designs differ from their ideal designs. We find that although early adopters prefer domestic robots to be human-like in form and behavior, they exhibit significant downgrading, especially to a more device-like form, due to price. Alternatively, we find that those in the mainstream prefer technology that is not human-like in form or behavior, and that privacy concerns and a desire for control have significant impacts on their designs.
Similar content being viewed by others
Data Availability
The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
Notes
We did not identify “Laggards” separately, as there were no systematic differences between those indicating a 1 or 2 on the Early Adopter question. The “Early Adopters” category does not make a distinction between Early Adopters and Innovators, and is therefore synonymous with Moore’s “Early Market” [40].
https://youtu.be/o-bKxAaFAuQ, until 2:58.
https://youtu.be/LYvpvz_bzmI, until 1:05.
https://www.youtube.com/watch?v=SraNMzbi_G4, until 1:41.
N refers to number of participants and n refers to number of instances.
References
Mann JA, MacDonald BA, Kuo I-H, Li X, Broadbent E (2015) People respond better to robots than computer tablets delivering healthcare instructions. Comput Hum Behav 43:112–117
Kiesler S, Powers A, Fussell SR, Torrey C (2008) Anthropomorphic interactions with a robot and robot-like agent. Soc Cognit 26(2):169–181
Bainbridge WA, Hart JW, Kim ES, Scassellati B (2011) The benefits of interactions with physically present robots over video-displayed agents. Int J Soc Robot 3(1):41–52
Randall N, Šabanović S, Milojević S, Gupta A (2021) Top of the class: mining product characteristics associated with crowdfunding success and failure of home robots. Int J Soc Robot 14:149–163
Voils CI, Gierisch JM, Yancy WS Jr, Sandelowski M, Smith R, Bolton J, Strauss JL (2014) Differentiating behavior initiation and maintenance: theoretical framework and proof of concept. Health Educ Behav 41(3):325–336
Williams DM, Lewis BA, Dunsiger S, Whiteley JA, Papandonatos GD, Napolitano MA, Bock BC, Ciccolo JT, Marcus BH (2008) Comparing psychosocial predictors of physical activity adoption and maintenance. Ann Behav Med 36(2):186–194
Kwasnicka D, Dombrowski SU, White M, Sniehotta F (2016) Theoretical explanations for maintenance of Behaviour change: a systematic review of Behaviour theories. Health Psychol Rev 10(3):277–296
Redland A, Stuifbergen A (1993) Strategies for maintenance of health-promoting behaviors. Nurs Clin North Am 28(2):427–442
Michie S, Abraham C, Whittington C, McAteer J, Gupta S (2009) Effective techniques in healthy eating and physical activity interventions: a meta-regression. Health Psychol 28(6):690
Heatherton T, Tice DM et al (1994) Losing control: how and why people fail at self-regulation. Academic Press, Inc., San Diego
Sniehotta FF, Schwarzer R, Scholz U, Schüz B (2005) Action planning and coping planning for long-term lifestyle change: theory and assessment. Eur J Soc Psychol 35(4):565–576
Gollwitzer PM, Sheeran P (2006) Implementation intentions and goal achievement: a meta-analysis of effects and processes. Adv Exp Soc Psychol 38:69–119
Lally P, Van Jaarsveld CH, Potts HW, Wardle J (2010) How are habits formed: modelling habit formation in the real world. Eur J Soc Psychol 40(6):998–1009
Duhigg C (2012) The power of habit: why we do what we do in life and business, vol 34. Random House, New York
Fogg BJ (2019) Tiny habits: the small changes that change everything. Eamon Dolan Books, ???
Chidambaram V, Chiang Y-H, Mutlu B (2012) Designing persuasive robots: how robots might persuade people using vocal and nonverbal cues. In: Proceedings of the 7th Annual ACM/IEEE international conference on human–robot interaction, pp 293–300
Li J (2015) The benefit of being physically present: a survey of experimental works comparing copresent robots, telepresent robots and virtual agents. Int J Hum Comput Stud 77:23–37
Kidd CD, Breazeal C (2008) Robots at home: Understanding long-term human-robot interaction. In: 2008 IEEE/RSJ international conference on intelligent robots and systems. IEEE, pp 3230–3235
Robinson NL, Connolly J, Hides L, Kavanagh DJ (2020) Social robots as treatment agents: pilot randomized controlled trial to deliver a behavior change intervention. Internet Interv 21:100320
Randall N, Joshi S, Liu X (2018) Health-e-eater: dinnertime companion robot and magic plate for improving eating habits in children from low-income families. In: Companion of the 2018 ACM/IEEE international conference on human–robot interaction, pp 361–362
Deshmukh A, Babu SK, Unnikrishnan R, Ramesh S, Anitha P, Bhavani RR (2019) Influencing hand-washing Behaviour with a social robot: HRI study with school children in rural India. In: 2019 28th IEEE international conference on robot and human interactive communication (RO-MAN), pp 1–6. IEEE
Lee HR, Sung J, Šabanović S, Han J (2012) Cultural design of domestic robots: A study of user expectations in korea and the united states. In: 2012 IEEE RO-MAN: the 21st IEEE international symposium on robot and human interactive communication. IEEE, pp 803–808
Sung J, Christensen HI, Grinter RE (2009) Sketching the future: Assessing user needs for domestic robots. In: RO-MAN 2009—the 18th IEEE international symposium on robot and human interactive communication. IEEE, pp 153–158
Ezer N, Fisk AD, Rogers WA (2009) Attitudinal and intentional acceptance of domestic robots by younger and older adults. In: International conference on universal access in human-computer interaction. Springer, pp 39–48
Scopelliti M, Giuliani MV, Fornara F (2005) Robots in a domestic setting: a psychological approach. Univ Access Inf Soc 4(2):146–155
Ray C, Mondada F, Siegwart R (2008) What do people expect from robots? In: 2008 IEEE/RSJ international conference on intelligent robots and systems. IEEE, pp 3816–3821
Dautenhahn K, Woods S, Kaouri C, Walters ML, Koay KL, Werry I (2005) What is a robot companion-friend, assistant or butler? In: 2005 IEEE/RSJ international conference on intelligent robots and systems. IEEE, pp 1192–1197
Phillips E, Ullman D, de Graaf MM, Malle BF (2017) What does a robot look like? A multi-site examination of user expectations about robot appearance. In: Proceedings of the human factors and ergonomics society annual meeting, vol 61. SAGE Publications Sage CA: Los Angeles, CA, pp 1215–1219
de Graaf MM, Allouch SB (2015) The evaluation of different roles for domestic social robots. In: 2015 24th IEEE international symposium on robot and human interactive communication (RO-MAN). IEEE, pp 676–681
Walters ML, Syrdal DS, Dautenhahn K, Te Boekhorst R, Koay KL (2008) Avoiding the uncanny valley: robot appearance, personality and consistency of behavior in an attention-seeking home scenario for a robot companion. Auton Robots 24(2):159–178
Dereshev D, Kirk D (2017) Form, function and etiquette-potential users’ perspectives on social domestic robots. Multimodal Technol Interact 1(2):12
Jones JL (2006) Robots at the tipping point: the road to iRobot Roomba. IEEE Robot Autom Mag 13(1):76–78
Kwak SS, Kim JS, Choi JJ (2017) The effects of organism-versus object-based robot design approaches on the consumer acceptance of domestic robots. Int J Soc Robot 9(3):359–377
Rogers EM (2010) Diffusion of innovations. Simon and Schuster, New York
Bass FM (1969) A new product growth for model consumer durables. Manag Sci 15(5):215–227
Mahajan V, Muller E, Bass FM (1995) Diffusion of new products: empirical generalizations and managerial uses. Market Sci 14(3_supplement):79–88
Dedehayir O, Ortt RJ, Riverola C, Miralles F (2020) Innovators and early adopters in the diffusion of innovations: a literature review. In: Digital Disruptive Innovation, pp 85–115
Robertson TS, Kennedy JN (1968) Prediction of consumer innovators: application of multiple discriminant analysis. J Market Res 5(1):64–69
Li S-CS, Huang W-C (2016) Lifestyles, innovation attributes, and teachers’ adoption of game-based learning: comparing non-adopters with early adopters, adopters and likely adopters in Taiwan. Comput Educ 96:29–41
Moore GA, McKenna R (1999) Crossing the chasm: marketing and selling disruptive products to
Coskun A, Kaner G, Bostan İ (2018) Is smart home a necessity or a fantasy for the mainstream user? A study on users’ expectations of smart household appliances. Int J Des 12(1):7–20
Jahanmir SF, Lages LF (2015) The lag-user method: using laggards as a source of innovative ideas. J Eng Technol Manag 37:65–77
Jahanmir SF, Lages LF (2016) The late-adopter scale: a measure of late adopters of technological innovations. J Bus Res 69(5):1701–1706
Abdullah-Al-Mamun MKR, Robel S (2014) A critical review of consumers’ sensitivity to price: managerial and theoretical issues. J Int Bus Econ 2(2):01–09
Martínez E, Polo Y (1996) Adopter categories in the acceptance process for consumer durables. J Product Brand Manag 5(3):34–47
Rogers Everett M (1995) Diffusion of innovations. New York, vol 12
Velinova S (2013) Characteristics, motivation and factors influencing tablet computer early adopters and early majority. Beagle J Stud Res Enterprise 1(1)
Slater SF, Mohr JJ (2006) Successful development and commercialization of technological innovation: insights based on strategy type. J Product Innovat Manag 23(1):26–33
Manross GG, Rogers E (2004) Closing the chasm. Strategy Research Institute, pp 1–14
Valente TW (1996) Social network thresholds in the diffusion of innovations. Soc Netw 18(1):69–89
Heckman JJ (1990) Selection bias and self-selection. In: Econometrics. Springer, New York, pp 201–224
Bethlehem J (2010) Selection bias in web surveys. Int Stat Rev 78(2):161–188
Goldsmith RE, Freiden JB, Eastman JK (1995) The generality/specificity issue in consumer innovativeness research. Technovation 15(10):601–612
McDonald H, Alpert F (2001) Using the Juster scale to predict adoption of an innovative product
Rodríguez-Brito MG, Ramírez-Díaz AJ, Ramos-Real FJ, Perez Y (2018) Psychosocial traits characterizing EV adopters’ profiles: the case of Tenerife (Canary Islands). Sustainability 10(6):2053
Phau I, Lo C-C (2004) Profiling fashion innovators: a study of self-concept, impulse buying and internet purchase intent. J Fash Market Manag Int J 8(4):399–411
Girardi P, Chiagouris L (2018) The digital marketplace: early adopters have changed. J Market Dev Compet 12(1):84–95
Van Westendorp PH, et al. (1976) NSS price sensitivity meter (PSM)—a new approach to study consumer perception of prices. In: Proceedings of the 29th ESOMAR congress, vol 139167
Lipovetsky S, Magnan S, Zanetti-Polzi A (2011) Pricing models in marketing research
Ceylana HH, Koseb B, Aydin M (2014) Value based pricing: a research on service sector using van westendorp price sensitivity scale. Procedia Soc Behav Sci 148:1–6
Luria M, Zimmerman J, Forlizzi J (2019) Championing research through design in HRI. arXiv:1908.07572
The Robot Design Game. https://robot-design.org/. Accessed 06 Aug 2013
Kim AS, Björling EA, Bhatia S, Li D (2019) Designing a collaborative virtual reality game for teen-robot interactions. In: Proceedings of the 18th ACM international conference on interaction design and children, pp 470–475
Pollmann K (2021) The modality card deck: co-creating multi-modal behavioral expressions for social robots with older adults. Multimodal Technol Interact 5(7):33
Singh N (2018) Talking machines: democratizing the design of voice-based agents for the home. PhD thesis, Massachusetts Institute of Technology
Golembewski M, Selby M (2010) Ideation decks: a card-based design ideation tool. In: Proceedings of the 8th ACM conference on designing interactive systems, pp 89–92
Lee HR (2017) Collaborative design for intelligent technologies. PhD thesis, Indiana University
Randall N, Šabanović S, Chang W (2018) Engaging older adults with depression as co-designers of assistive in-home robots. In: Proceedings of the 12th EAI international conference on pervasive computing technologies for healthcare, pp 304–309
Randall N, Bennett CC, Šabanović S, Nagata S, Eldridge L, Collins S, Piatt JA (2019) More than just friends: in-home use and design recommendations for sensing socially assistive robots (SARs) by older adults with depression. Paladyn J Behav Robot 10(1):237–255
Randall N, Sabanovic S (2023) A picture might be worth a thousand words, but it’s not always enough to evaluate robots. In: Proceedings of the 2023 ACM/IEEE international conference on human–robot interaction, pp 437–445
Nowell LS, Norris JM, White DE, Moules NJ (2017) Thematic analysis: striving to meet the trustworthiness criteria. Int J Qual Methods 16(1):1609406917733847
Ando H, Cousins R, Young C (2014) Achieving saturation in thematic analysis: development and refinement of a codebook. Compr Psychol 3:03
Guest G, Bunce A, Johnson L (2006) How many interviews are enough? An experiment with data saturation and variability. Field Methods 18(1):59–82
Hennink M, Kaiser BN (2022) Sample sizes for saturation in qualitative research: a systematic review of empirical tests. Soc Sci Med 292:114523
Weller SC, Vickers B, Bernard HR, Blackburn AM, Borgatti S, Gravlee CC, Johnson JC (2018) Open-ended interview questions and saturation. PLoS ONE 13(6):0198606
Marshall B, Cardon P, Poddar A, Fontenot R (2013) Does sample size matter in qualitative research? A review of qualitative interviews in is research. J Comput Inf Syst 54(1):11–22
de Graaf MM, Allouch SB, van Dijk JA (2016) Long-term evaluation of a social robot in real homes. Interact Stud 17(3):462–491
Fernaeus Y, Håkansson M, Jacobsson M, Ljungblad S (2010) How do you play with a robotic toy animal? A long-term study of Pleo. In: Proceedings of the 9th international conference on interaction design and children, pp 39–48
Fuchs C, Prandelli E, Schreier M (2010) The psychological effects of empowerment strategies on consumers’ product demand. J Market 74(1):65–79
Franke N, Schreier M, Kaiser U (2010) The “i designed it myself’’ effect in mass customization’’. Manag Sci 56(1):125–140
Burgoon JK (1982) Privacy and communication. Ann Int Commun Assoc 6(1):206–249
Leino-Kilpi H, Välimäki M, Dassen T, Gasull M, Lemonidou C, Scott A, Arndt M (2001) Privacy: a review of the literature. Int J Nurs Stud 38(6):663–671
Kokolakis S (2017) Privacy attitudes and privacy Behaviour: a review of current research on the privacy paradox phenomenon. Comput Secur 64:122–134
Gerber N, Gerber P, Volkamer M (2018) Explaining the privacy paradox: a systematic review of literature investigating privacy attitude and behavior. Comput Secur 77:226–261
Preibusch S (2013) Guide to measuring privacy concern: review of survey and observational instruments. Int J Hum Comput Stud 71(12):1133–1143
Dienlin T, Trepte S (2015) Is the privacy paradox a relic of the past? An in-depth analysis of privacy attitudes and privacy behaviors. Eur J Soc Psychol 45(3):285–297
Dinev T, Hart P (2006) An extended privacy calculus model for e-commerce transactions. Inf Syst Res 17(1):61–80
Barth S, De Jong MD (2017) The privacy paradox-investigating discrepancies between expressed privacy concerns and actual online behavior—a systematic literature review. Telemat Inform 34(7):1038–1058
Grossklags J, Acquisti A (2007) When 25 cents is too much: an experiment on willingness-to-sell and willingness-to-protect personal information. In: WEIS
Tsai JY, Egelman S, Cranor L, Acquisti A (2011) The effect of online privacy information on purchasing behavior: an experimental study. Inf Syst Res 22(2):254–268
Lutz C, Tamó-Larrieux A (2020) The robot privacy paradox: understanding how privacy concerns shape intentions to use social robots. Hum Mach Commun 1:87–111
Lutz C, Tamò-Larrieux A (2021) Do privacy concerns about social robots affect use intentions? Evidence from an experimental vignette study. Front Robot AI 8:63
de Graaf MM, Ben Allouch S, Van Dijk JA (2019) Why would i use this in my home? A model of domestic social robot acceptance. Hum Comput Interact 34(2):115–173
Chatterjee S, Chaudhuri R, Vrontis D (2021) Usage intention of social robots for domestic purpose: from security, privacy, and legal perspectives. Inf Syst Front. https://doi.org/10.1007/s10796-021-10197-7
De Graaf M, Allouch SB, Van Diik J (2017) Why do they refuse to use my robot?: Reasons for non-use derived from a long-term home study. In: 2017 12th ACM/IEEE international conference on human–robot interaction (HRI). IEEE, pp. 224–233
Frayling C (1993) Research in art and design, vol 1. Royal College of Art London, London
Wölfel C, Merritt T (2013) Method card design dimensions: a survey of card-based design tools. In: IFIP conference on human–computer interaction. Springer, pp 479–486
Aarts T, Gabrielaitis LK, De Jong LC, Noortman R, Van Zoelen EM, Kotea S, Cazacu S, Lock LL, Markopoulos P (2020) Design card sets: systematic literature survey and card sorting study. In: Proceedings of the 2020 ACM designing interactive systems conference, pp 419–428
Ronen B, Pass S (2008) Focused operations management: achieving more with existing resources. Wiley, New York
Belvedere V, Grando A, Ronen B (2013) Cognitive biases, heuristics, and overdesign: an investigation on the unconscious mistakes of industrial designers and on their effects on product offering. In: Behavioral issues in operations management. Springer, New York, pp 125–139
Shmueli O, Pliskin N, Fink L (2015) Explaining over-requirement in software development projects: an experimental investigation of behavioral effects. Int J Project Manag 33(2):380–394
Namias J (1959) Intentions to purchase compared with actual purchases of household durables. J Market 24(1):26–30
Bemmaor AC (1995) Predicting behavior from intention-to-buy measures: the parametric case. J Market Res 32(2):176–191
Funding
This study was funded by a grant through Indiana University’s Social Science Research Commons.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The authors declare that they have no conflict of interest.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
About this article
Cite this article
Randall, N., Šabanović, S. Designing Robots for Marketplace Success: A Case Study with Technology for Behavior and Habit Change. Int J of Soc Robotics 16, 461–487 (2024). https://doi.org/10.1007/s12369-023-01093-y
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12369-023-01093-y