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Indian women entrepreneurs: implications for personality characteristics

Nupur Kuhar (Faculty of Commerce, Banaras Hindu University, Varanasi, India)
V. Shunmugasundaram (Faculty of Commerce, Banaras Hindu University, Varanasi, India)

Management Research Review

ISSN: 2040-8269

Article publication date: 14 February 2024

43

Abstract

Purpose

Personality characteristics have a significant impact on the economic segment of women entrepreneurs. Due to gender biases or other factors, women entrepreneurs are fewer in India than in other countries. The purpose of this study is to identify the personality factors and challenges that affect their growth and success.

Design/methodology/approach

Logistic regression was used to show the impact of personality characteristics and firm performance and the moderating effect of challenges between personality characteristics and firm performance.

Findings

The findings revealed a significant impact of personality factors on firm performance, the absence of moderating effects of challenges and the presence of a mediation effect of enterprise age and enterprise location.

Research limitations/implications

This research will help policymakers adopt policies and plans to reduce obstacles and challenges so that the economic conditions of women’s entrepreneurship can transform.

Social implications

Women in the 21st century still live in a male-dominated patriarchal society because they face the problem of financial capital.

Originality/value

The results show the impact of personality traits and challenges on the firm performance of women’s entrepreneurship.

Keywords

Acknowledgements

Both authors contributed equally to this manuscript. The authors would like to thank the editor-in-chief and anonymous reviewers for their thoughtful comments and suggestions on the paper.

Conflict of interest: The authors have no conflicts of interest.

Data availability statement: The data sets generated during and/or analyzed during the current study are available from the corresponding author upon reasonable request.

Citation

Kuhar, N. and Shunmugasundaram, V. (2024), "Indian women entrepreneurs: implications for personality characteristics", Management Research Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MRR-08-2023-0595

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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