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Business Media Strategies in Analysis of Scientific and Technical Topic

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Abstract

The article presents the results of a study of the genre policy of the leading Russian business journals Forbes Russia, Expert, and Profile when creating analytical publications on technological innovations. The results of this made it possible to formulate the dominant strategies for the journalistic analysis of scientific and technological topics which are characteristic to each publication. Forbes Russia is focused on the analysis of the subjects of the scientific and technological development of the economy, which is reflected in the active use of the case and column genres. The editorial staff of Profile prefers to analyze trends in the scientific and technological development of the economy and society and publishes texts in the genres of review, forecast, and general research article. Expert is dominated by the analysis of current problems in the scientific and technological development of the economy and society, embodied in the publications of works in genres such as practical and analytical articles, case studies, and expert interviews.

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Notes

  1. The program for the popularization of scientific, scientific technical and innovative activities and the action plan for its implementation were approved by order of the Government of the Russian Federation dated December 21, 2018 No. TG-P8-9172. https://ntr.rf/events/programma-populyarizatsii-nauchnoy-nauchno-tekhnicheskoy-i-innovatsionnoy-deyatelnosti-i-plan-deystv/; Initiatives of the “Decade of Science and Technology in Russia”. https://nauka.rf/initiatives/, etc.

  2. State program “Scientific and Technological Development of the Russian Federation,” http://government.ru/docs/36310/

  3. Here and further in the text, examples are given in the Appendix.

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Funding

The study was supported by the Russian Science Foundation, project no. 22-28-01543 “Technological Innovation as an Object of Journalistic Analysis in Business Media”: https://rscf.ru/project/22-28-01543/.

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Authors and Affiliations

  1. Lomonosov Moscow State University, Moscow, Russia

    T. I. Frolova, D. S. Ilchenko & E. A. Striga

Authors
  1. T. I. Frolova
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  2. D. S. Ilchenko
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  3. E. A. Striga
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Correspondence to T. I. Frolova, D. S. Ilchenko or E. A. Striga.

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Translated by L. Solovyova

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APPENDIX

APPENDIX

Example 1: Krasnova, V., Digital fad: What technological trends will become a guideline for business in 2021, Profile, 2021, nos. 3–4 (145), pp. 50–56.

Example 2: Proskurnina, O., We will not escape our curse, there is a dead end everywhere: What made the billionaire believe in the commercial prospects of the yet unproven HyperLoop technology, Forbes Russia, 2017, no. 5 (158), pp. 220–227.

Example 3: Geval, A., Ecosilicon ballad, The “Ecosilicon” company has developed technology and launched the production of high-purity synthetic silicon dioxide—A product highly needed in a variety of sectors of the economy, the demand for which was previously satisfied through imports, Expert, 2018, no. 47 (1098), pp. 22–25.

Example 4: Krauzova, E., At the cellular level: Biologist and specialist on Japan, based on the analysis of living cells, have figured out how and where advertising should be placed, Forbes Russia, 2017, no. 1 (154), pp. 64–67.

Example 5: Borodina, V., Flight of the Innopolisians: Graduates of Kazan Innopolis University become startuppers on the student bench, Forbes Russia, 2020, nos. 7–8 (196–197), pp. 116–124.

Example 6: Yan, D., Artificial intelligence is dumber than a bee. Yet: Over time, computer neural networks will become smarter than humans, Forbes Russia, 2018, no. 1 (166), pp. 38–41.

Example 7: Gopka, A., Eternity of a billionaire, businessmen around the world are rushing to extend their lives, Forbes Russia, 2017, no. 1 (154), pp. 42–43.

Example 8: Remyga, O., Data exchange: Why the Chinese authorities are putting pressure on the country’s technology sector and what they want to achieve, Forbes Russia, 2021, no. 12 (213), pp. 36–37.

Example 9: Uskova, O., Robot at the wheel: What technical solutions for unmanned vehicles will appear in the next five years, Forbes Russia, 2018, no. 11 (176), pp. 38–39.

Example 10: Dvorak, M., Even the diehards caved in: What interesting things happened on the gadget market in the past year, Profile, 2019, nos. 48–49 (111), pp. 22– 26.

Example 11: Dmitrienko, I., The right road towards the “Matrix”: Technological trends and scientific discoveries of 2021, Profile, 2021, nos. 48–49 (169), pp. 43–47.

Example 12: Dmitrienko, I., Device to avert eyes: The market for virtual reality devices will very soon change our lives beyond recognition, Profile, 2018, no. 18 (34), pp. 40–45.

Example 13: Chuikin, A., How will we drive to a bright future: Very soon the car will be without gasoline, without a driver and without an owner, Profile, 2019, no. 32 (94), pp. 53–56.

Example 14: Grolle, J., The birth of chimeras: Scientists are creating hybrid animals in whose bodies it is planned to grow organs for transplantation to people, Profile, 2017, no. 5 (986), pp. 54–57.

Example 15: Butorina, E., The blocker is jammed: Having decided to “build” the Internet, the state has only messed things up, Profile, 2018, nos. 16–17 (33), pp. 6–11.

Example 16: Dmitrienko, I., Recognize and conquer: The development of neural networks is leading our world to an unprecedented level of totalitarian control over society, Profile, 2019, no. 5 (69), pp. 14–21.

Example 17: Koroleva, V., Exoskeletons are slowly coming to the workshops: Russian industry is just approaching the use of these devices to facilitate manual labor and increase productivity, Expert, 2018, no. 29 (1083), pp. 20–23.

Example 18: Ermak, S., Inventors of metal printing: How is a closed cycle of additive manufacturing created in the Sverdlovsk oblast, Expert, 2017, no. 24 (1044), pp. 44–45.

Example 19: Leibin, V., Modern chemistry: Where to expect breakthroughs: Fundamental developments in Russian chemical science are used in the creation of new medical drugs and their targeted delivery, in the design of new materials and in new energy, Expert, 2021, no. 43 (1226), pp. 34–39.

Example 20: Gurova, T. and Khazbiev, A., The power of heaven, Using the features of a highly elliptical orbit: Russia intends to create a satellite constellation that will not only provide Internet to all ground transport in our country and in neighboring countries, but will also be able to effectively compete with global projects like Starlink and OneWeb, Expert, 2019, no. 24 (1123), pp. 20–23.

Example 21: Koroleva, V., A mechanical arm pumps up muscles, The Bitrobotics company launches the production of high-speed industrial robots and robotic systems based on delta robots of its own design, Expert, 2020, no. 40 (1178), pp. 22–23.

Example 22: Uskov, N. and Krauzova, E., The main thing is that a balance is found between freedom and regulation: Head of Mail.Ru.Group Dmitry Grishin about his path in IT, about the unpredictable consequences of technology and about which forecasts come true and which ones do not, Forbes Russia, 2017, no. 3 (156), pp. 86–95.

Example 23: Romanova, T., Meat crop production: Why both startups and large agricultural holdings started producing artificial cutlets and steaks, Forbes Russia, 2021, no. 3 (204), pp. 102–109.

Example 24: Seleznev, M.A., Delicious cricket: When will the world switch to eating insects and artificial meat, Profile, 2021, nos. 35–36 (162), pp. 25–28.

Example 25: Labykin, A., Russians do not need the meat of the future now: Russian scientists have made significant progress in methods for producing meat grown from stem cells. But business does not undertake such production, since the consumer does not perceive test-tube products as complete food, Expert, 2017, no. 22 (1031), pp. 22–23.

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Frolova, T.I., Ilchenko, D.S. & Striga, E.A. Business Media Strategies in Analysis of Scientific and Technical Topic. Sci. Tech. Inf. Proc. 50, 292–300 (2023). https://doi.org/10.3103/S0147688223040135

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