Integration of supply chain model for perishable food products : focus on micro, small and medium enterprises

Managing perishable products is a business challenge for today, especially for Micro, Small and Medium Enterprises (MSMEs). This challenge becomes increasingly higher with increasingly competitive business competition which causes perishable products to become increasingly diverse and of high quality. Even though MSMEs face problems related to business innovation, especially in perishable products. So MSMEs need a perishable product business strategy to increase competitive advantage. The main purpose of this article is to integrate the perishable supply chain model for micro, small and medium enterprises. So that the implementation of the perishable supply chain model can be carried out well. This research method used a qualitative approach by conducting in depth interviews with twelve owners of MSMEs. Validation of the data in this study is shown by observing selected informants for cross-checking and validating the data. The analysis technique in this study uses MAXQDA software. The results of this study are that integration of each existing business function in a model, namely a perishable food supply chain, is very much needed. Perishable food supply chain integration is based on the perishable supply chain process, cost strategy and environmental and product safety analysis. The perishable supply chain process consists of production, shipment, processing, shipment, storage, distribution and demand markets. From the results of the coding system, it is also known that the distribution factor makes the largest contribution to the success of implementing the perishable food supply chain model. This supply chain model for perishable food for MSMEs is in accordance with the second sustainable development goals (SDGs), where problems related to hunger, malnutrition, and food security can be overcome well if this model is implemented in MSMEs. This research is in accordance with the eighth SDGs, where the hope is that MSMEs can increase decent work and sustainable economic growth. For further research, there needs to be integrated cooperation between various parties using the quadruple helix principle. So that MSMEs with perishable businesses can increase their competitive advantage.