韦骁勇 - 北京师范大学-香港浸会大学

个人简介

韦骁勇（Felix）博士现任北京师范大学-香港浸会大学联合国际学院（BNU-HKBU UIC）工商管理学院营销管理助理教授。他目前的研究领域主要包括数字经济、服务运营与管理以及企业社会责任营销。他的论文已经发表于国际知名学术期刊，例如Journal of Business Research, Journal of Product & Brand Management, 以及Transportation Research Part E: Logistics and Transportation Review 等。他曾在业界任职广告经理并为企业及政府部门提供咨询服务。此外，他参与多个由国内外政府资助的研究项目，还在美国、韩国、香港及中国大陆向学术界和商业界人士进行过学术报告和讲学。他还是工商管理学部2020-2022年度科研奖的获得者。教育背景香港理工大学市场营销哲学博士科研项目基于延伸自我和接触污染理论的后疫情时代共享商务发展策略研究, 2022-2024, 国家自然科学基金青年科学基金项目，项目负责人非所有权式消费会导致滥用吗？探索心理账户与面子意识在合作消费中的作用, 2020-2023, UIC科研启动基金项目, 项目负责人学术及社会服务国际学术期刊匿名审稿人：Production & Operations Management, IEEE Transactions on Engineering Management, Annals of Operations Research, Transportation Research Part E: Logistics and Transportation Review, Journal of Operations Management, International Journal of Production Economics, International Journal of Advertising, Electronic Commerce Research and Applications, Journal of Fashion Marketing and Management, Journal of Global Fashion Marketing 研究合作：中国东航技术应用研发中心

研究领域

服务运营与管理，数字经济，企业社会责任与可持续发展

近期论文

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Wei, X., Jung, S., & Choi, T. M. (2022). Share it or buy it? Exploring the effects of product brand attachment on commercial sharing services. Journal of Business Research, 153, 115-127. Wei, X., & Jung, S. (2022) Benefit appeals and perceived corporate hypocrisy: Implications for the CSR performance of fast fashion brands. Journal of Product & Brand Management, 31(2), 206-217. Wei, X., Lo, C. K., Jung, S., & Choi, T. M. (2021). From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices. Journal of Business Research, 129, 282-294. Chan, H. L., Wei, X., Guo, S., & Leung, W. H. (2020). Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study. Transportation Research Part E: Logistics and Transportation Review, 142, 102063. Baek, E., Choo, H. J., Wei, X., & Yoon, S. (2020). Understanding the impact of virtual tours of retail stores: How a store brand experience can improve visit intentions?. International Journal of Retail & Distribution Management, 48(7), 649-666. Wei, X., & Jung, S. (2017). Understanding Chinese consumers’ intention to purchase sustainable fashion products: The moderating role of face-saving orientation. Sustainability, 9(9), 1570. doi.org/10.3390/su9091570