Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-05-31 , DOI: 10.1108/jrme-04-2021-0047 Gustavo Piardi Piardi dos Santos , Serje Schmidt , Manuela Albornoz Gonçalves , Maria Cristina Bohnenberger
Purpose
This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance.
Design/methodology/approach
A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed.
Findings
The results helped clarify the value co-creation process in IEs of an emerging economy, suggesting under which conditions and how value co-creation practices are performed and its significant role in specific performance dimensions of companies.
Research limitations/implications
The study contributes to companies and IEs within emerging economies to prioritize practices related to the co-creation of value to enhance their results.
Originality/value
In emerging countries, IEs struggle to apply their scarce resources to the development of hosted firms. Having value co-creation as a concept that presupposes the involvement of the beneficiary and other actors to improve the companies’ value proposition, its practice may constitute a valuable ally in this effort. However, the dynamics of value co-creation in such environments, its antecedents and specific outcomes are still unclear.
中文翻译:
巴西创新环境中的价值共同创造和绩效
目的
本研究旨在从过程和动态的角度分析巴西南部创新环境 (IE) 中创新公司的价值共创,包括其在公司绩效的多个方面的前因、倡议和结果。
设计/方法/方法
对这些 IE 的管理和支持团队以及安装的 91 家公司进行了定性和定量的多方法研究。
发现
研究结果有助于阐明新兴经济体 IE 中的价值共创过程,表明价值共创实践在哪些条件下和如何进行,以及它在公司特定绩效维度中的重要作用。
研究限制/影响
该研究有助于新兴经济体中的公司和独立实体优先考虑与共同创造价值相关的实践,以提高其成果。
原创性/价值
在新兴国家,独立企业努力将其稀缺资源用于发展托管公司。将价值共同创造作为一个概念,以受益者和其他参与者的参与为前提,以改善公司的价值主张,其实践可能会成为这一努力的宝贵盟友。然而,在这种环境下价值共创的动态、其前因和具体结果仍不清楚。