Abstract. The same media content can be interpreted by different people in radically different ways. We propose a framework that considers both the cognitive processes and the associated mental representations implicated in the interpretation of media content. The foundation of this argument stems from a constraint satisfaction approach to coherence, and it explains the dynamic relationship between media content and media consumers’ processing and interpreting of that content. By integrating parallel constraint satisfaction and coherence with reflective imaginative involvement, we present an explanation of how people interpret media stories and how they may engage with these stories in the future. We believe this framework has significant implications for media scholars interested in message processing and effects.

中文翻译：

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媒体解释的认知处理框架

摘要。相同的媒体内容可以被不同的人以完全不同的方式解释。我们提出了一个框架，该框架考虑了媒体内容解释中涉及的认知过程和相关的心理表征。这一论点的基础源于对连贯性的约束满足方法，它解释了媒体内容与媒体消费者对该内容的处理和解释之间的动态关系。通过将平行的约束满足和连贯性与反思性想象参与相结合，我们解释了人们如何解释媒体故事以及他们在未来如何参与这些故事。我们相信这个框架对对消息处​​理和效果感兴趣的媒体学者具有重要意义。